Vodafone is a mobile telecommunications company founded in India in 1994. It was formerly known as Hutchison Essar and began as Max Touch before rebranding as Orange and then Hutch. In 2007, it was rebranded as Vodafone Essar after Vodafone Group acquired a majority stake. Vodafone operates across India with over 113 million customers. The document discusses Vodafone's history, operations, marketing strategies, and how it uses customer relationship management (CRM) to better understand customers and provide tailored solutions to meet their needs.

1. Welcome to Vodafone

2. Vodafone
 Type – Limited
 Industry – Mobile Telecommunications
 Predecessor – Hutchison Essar
 Founded – 1994
 Headquarters – Mumbai, Maharashtra, India
 Products – Mobile networks, Telecom
services, etc
 Owners – Vodafone Group(67%), Essar
Group(33%)
 Employees – 10,000 –
March 31, 2009
 Website – Vodafone India

4. History
 Initially, around 1995, the company services
were branded Max Touch¸ renamed to Orange
in 2000. In December 2006, Hutchison Essar
re-launched the "Hutch" brand nationwide, consolidating
its services under a single identity. After getting the
necessary government approvals with regards to the
acquisition of a
majority by the Vodafone Group, the company was
rebranded as Vodafone Essar. The marketing brand was
officially changed to Vodafone on 20 September 2007.
 On September 20, 2007 Hutch became Vodafone in one of the
biggest brand transition exercises in recent times.

5.  Vodafone Essar, usually referred to
simply as
Vodafone, is a cellular operator in
India that covers 23 telecom circles in
India. It was formerly known as
Hutchison Essar.
 It is the second largest mobile
phone operator in terms of revenue
behind Bharti Airtel, and third largest in
terms of customers. The company now
has operations across the country with
over 113.77 million customers.
 Vodafone is the world’s leading
international mobile communications
company. It now has operations in 25
countries across 5 continents and 40

6.  Vodafone’s Marketing Strategy
 Our Strategies objectives is to
Innovate and deliver on our customer’s total
communication needs.
 Vodafone, too, needed to educate consumers
about cellular telephony:-
“Can I call STD?”
“Can I use my phone in a lift?”
“What is airtime?”
 Marketing Communication Strategies
 Building product category/wants
 Creating brand awareness
 Enhance attitudes, influence purchases

7. Customer Relationship
Management from
Vodafone
Flexible solutions that work the way you
do for guaranteed success
Customer Relationship Management
(CRM) is all about building lasting
relationships with your customers through
better understanding of their needs.

8. Introduction
 Customers are more demanding than ever before. Increased choice and
access to more information on alternatives make it harder than ever
before to win new customers and retain existing clients in the face of stiff
competition. Customer Relationship Management (CRM) is all about
understanding people: what
makes them talk to you, what makes them buy from you, what products
and services they are most likely to be interested in, and what makes
them come back to buy from you again and again. To satisfy customers
and achieve commercial success, organisations need to collect, organise
and share all the information they have about their customers
throughout their business in a consistent, efficient way.
 Vodafone is able to offer the right solution to meet the needs of every
client, driving measurable improvements in business processes, enabling
closer relationships with customers and supporting the achievement of
new levels of profitability.

9. Intuitive user interface that works the way your people do
• Flexibility to support your unique business processes
• Marketing – obtain a clearer view of customers, make
more informed investments, automate campaign
management and increase campaign success
• Sales – sales force automation, more informed real-time
lead and opportunity management, shorter sales cycle,
close more business
• Service – call centre and field service management, job
scheduling, service reporting and analysis
• Mobile access – instant access to customer and activity
data, increase productivity and efficiency, deliver more
value to customers and improve win rates.

10. Why Vodafone?
• Experience of over 150 CRM implementations
across a range of key industry sectors ensures
deep domain and technical expertise.
• Able to offer insights gained from previous
experience, saving time and increasing project
success.

12. Building Vodafone’s CRM
1. Vodafone ads play a great role in building up CRM.
The ads in which the pug, two friends, Zoozoo’s, etc
have made a mark on the customers.
2. The Vodafone outlets help their customers in
dealing with the problems by attending to every
customer and by providing them with info or
solution.

13. Suggestion
• They must hire salesperson with good skills
and they should be trained properly.
• Vodafone should no call the customers for
irrelevant offers and just should just give a
notification about bill payment instead of
calling and asking All the details

14. Presented By
• Leha Pathrudu – 26
• Rashmi Yeole – 38