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The future of e-books is in the cloud, not e-readers
The future of e-books is in the cloud, not e-readers
The future of e-books is in the cloud, not e-readers
Mobile devices adoption,[object Object],Q1 2011,[object Object]
Mobile devices cross ownership,[object Object],Q3 2010,[object Object]
Tablet instead of PC/laptop,[object Object],77% of tablet users report using their tabletfor actions,[object Object],for which they would have previously used a PC or laptop,[object Object],Q1 2011,[object Object]
The future of e-books is in the cloud, not e-readers
storage,[object Object],office,[object Object],multimedia,[object Object]
Digital native generation,[object Object]
DidyouKnow?(movie),[object Object]
eBook ≠ File,[object Object],File ≠ Experience,[object Object]
Listenon yourway to work,[object Object],morning,[object Object],Readwhenyou’reback,[object Object],evening,[object Object]
~4 min,[object Object],~12 h,[object Object]
Single bookshelf,[object Object]
Single bookshelf,[object Object]
eBook = Book with addeddigitalvalue,[object Object]
Addedvalue - examples,[object Object]
Case: Language learning services,[object Object]
The future of e-books is in the cloud, not e-readers
The future of e-books is in the cloud, not e-readers
service,[object Object],€2 per cup,[object Object],commodity,[object Object],€0.01 per cup,[object Object],goods,[object Object],€0.20 per cup,[object Object],experience,[object Object],€4 per cup,[object Object]
© Marjorie Lipan,[object Object]
power of data,[object Object]
The future of e-books is in the cloud, not e-readers
Paperbackvaluechain,[object Object]
Ebookvaluechain,[object Object]
Turncontent to experience,[object Object]
Use the power of your USP,[object Object]
Case: Lonely Planet,[object Object]
Case: Potter more,[object Object]
Safari Books Online,[object Object]
48% use ≥ 2 devices,[object Object]
The future of e-books is in the cloud, not e-readers
Try&Buy,[object Object]
Mikolaj.Malaczynski@legimi.com,[object Object],Mateusz.Frukacz@legimi.com,[object Object]

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