Royal Roads University - Tourism and Hospitality programs brochure

1. Tourism & hospitality
Exceeding
Expectations
Through
Global
ExperiencE

2. 1
tourism and hospitality

3. Royal Roads University Leadership 1
what makes us different
Tourism, done right,
can change the world.
You’re passionate about
the Tourism & Hospitality
industry, and understand
that providing an exceptional
experience while managing
the long term sustainable
vision is the key to a successful
operation. At Royal Roads
University’s School of
Tourism and Hospitality
Management, we’ve created
effective programs to help
you incorporate sustainable
tourism into the development
of your destination.
Sustainable Tourism
Improve your knowledge
while gaining experience
in tourism management by
studying sustainable business
practices, and learning how
the industry plays a key role in
cultural heritage, alleviating
poverty and conserving the
environment. Discover positive
changes in global destinations
by demonstrating how tourism
& hospitality matters to you
and your organization.
Destination Development
Providing an exceptional
experience is critical for every
destination, so we’ve created
programs to help you manage
the evolving market demand
and visitor expectations.
Explore the characteristics of
successful destinations, review
case studies, and understand
the impact global issues have
on tourism and hospitality
operators and organizations.
Royal Roads University Tourism & Hospitality 1

4. 22

5. Royal Roads University Leadership 3
Royal Roads University’s MA
in Tourism Management program
has helped me achieve my goal
of carving out a strategic level
of knowledge in the tourism
industry. The studies are real-world oriented
and reflect what is currently happening in the field.
The MATM program was a transformational
experience and today I’m at a whole new level.
RRU is large enough to have all the necessary
resources but small enough to be intimate.
The level of support I received from my instructors
and the administrative staff went far beyond
anything I had experienced at other post-secondary
institutions. When I tell someone I was in an RRU
program, there is an immediate acceptance and
credibility. My schooling has opened many doors.
The MATM
program was a
transformational
experience and
today I’m at a
whole new level.
Ray Freeman
MA in Tourism Management
Royal Roads University Tourism & Hospitality 3

6. 4
In the School of Tourism and Hospitality
Management, you will discover how
to build and sustain a competitive
advantage in your own career.
Our instructors are industry experts who
have relevant, real-world experience to
share with you. Working with a cohort of
like-minded professionals will enhance
your collaborative problem solving and
critical thinking skills. As well, you will
participate in field study trips, team
building activities, and presentations,
all while building contacts and
connections that will last a lifetime
and help you reach your full potential
in your tourism career.
programs
4

7. Royal Roads University Leadership 5
Dr. Geoffrey Bird
Associate Professor,
School of Tourism &
Hospitality Management
You’ll leave
here with
lasting
friendships &
a professional
network of
like-minded
individuals.
Responding to the global
need for tourism and
hospitality leaders, the
MATM program examines
destination development
and leadership, with options
in sustainable tourism and
hospitality management.
In one year on-campus or
two years online, you’ll
learn how to build a
successful destination that
benefits your corporation
and community.
To progress quickly within the
competitive hotel industry,
you need a fundamental
understanding of what is
required to deliver exceptional
guest experiences. Our one
year, on-campus program
brings you the analytical and
interpersonal skills required to
manage and operate a hotel
business, and the required
internship provides you
with an opportunity to gain
valuable experience within
the hospitality industry.
This two-year, on-campus
program focuses on global
tourism opportunities,
trends, and issues to ensure
you have the tools and
knowledge to advance your
career in the tourism and
hospitality industry. Improve
your competitive advantage
while learning to use social
entrepreneurship, leadership,
and management skills to
contribute to community
and business development.
MA in Tourism
Management
BA in International
Hotel Management
BA in Global
Tourism Management
Royal Roads University Tourism & Hospitality 5

8. 6
program structure
MA in Tourism Management (online)
MA in Tourism Management (on-campus)
residency
There are three residency
components for your program,
each consisting of a 6 to 8 day
on-campus learning experience.
You’ll spend this time participating
in classes, field study trips,
networking and other activities as
well as working on group projects
and individual assignments.
on-campus
Your program is delivered on-campus. Most classes are held Monday
to Friday but there is also some required evening and weekend work.
You’ll spend this time participating in classes, field study trips,
networking and other activities, as well as working on group projects
and individual assignments.
Online Learning
Between residencies you will
complete your studies from
the comfort of your home,
obtaining learning materials,
submitting individual and group
assignments, and accessing
your grades through the online
learning platform.
2 years
Pre-Residency
Residency / On-Campus
Online Learning/Internship
Internship (optional)
You will have the opportunity to
use your new management skills
and knowledge by applying them,
domestically or internationally,
in a three-month internship.
pre-residency
In this program you’ll begin
with an online session. You’ll
explore the Royal Roads learning
platform, find out about our
community, discover more about
your classmates, and begin your
first courses.
1 year
6

9. Royal Roads University Leadership 7
2 year on-campus
BA in Global Tourism Management
On-Campus
Your program is delivered on-campus. Most classes are held Monday
to Friday but there is also some required evening and weekend work.
You’ll spend this time participating in classes, field study trips,
networking and other activities, as well as working on group projects
and individual assignments.
BA in International Hotel Management
On-Campus
Your program is delivered on-campus. Most classes are held Monday
to Friday but there is also some required evening and weekend work.
You’ll spend this time participating in classes, field study trips,
networking and other activities, as well as working on group projects
and individual assignments.
Internship
You will have the opportunity to
use your new management skills
and knowledge by applying them,
domestically or internationally,
in a three-month internship.
1 year on-campus
Internship
You will have the opportunity
to use your new management
skills and knowledge by
applying them, domestically
or internationally, in a
three-month internship.
Royal Roads University Tourism & Hospitality 7

10. 8
The instructors
were always
responsive and
ready to help
out at any time.
Jeet Jani
BA in International Hotel Management
After spending two years at a Calgary college,
I was ready to complete my degree. Royal Roads
University’s BA in International Hotel Management
came up as a good option because of the condensed,
one-year curriculum; the small class sizes;
and the focus on real-life experiences. Some other
programs I looked at were more like business
degrees with some hotel management offerings;
in comparison, RRU is preparing you to become a hotel
manager working in the industry. At RRU, I found
the instructors were always responsive and ready
to help out at any time: the core faculty members
became mentors, sharing their perspectives and
helping to solve problems, while the associate faculty,
the industry professionals, brought current, real-life
experiences and issues into the classroom. RRUis
agreat,chaos-freeplacetobeandaspotsteeped
initsnaturalenvironment,cultureandhistory.
8

11. Royal Roads University Leadership 9Royal Roads University Tourism & Hospitality 9

12. 10
Building Better Teams
Learn effective leadership
skills and management
techniques to build
impressive teams
and foster a positive
experience for your
guests and your employees.
You will learn how to
recognize the balance
between the needs of
your stakeholders and
the needs of your team
members, and how
to meet the expectations
of both.
Develop Your Sense
of Global Awareness
There are many challenges
within the tourism and
hospitality industry, and
through critical examination
of global concerns,
combined with the real-
world experience of your
classmates, you will learn
to identify, analyze, and
overcome the obstacles you
encounter. Discover how
developing an awareness of
global issues can help you
effectively manage your
long term vision.
Understand the
Value of Tourism
Discover the role tourism
has on the local and global
economy and how to
embrace the interconnected
industries that support
and depend on tourism and
hospitality. Gain valuable
experience and the global
understanding required to
become an industry expert
while exploring the various
approaches to develop
sustainable tourism at
your destination.
outcomes
10

13. Royal Roads University Leadership 11
In the School of Tourism and Hospitality
Management at RRU, you will find a well-
rounded education, created with input
from industry experts and delivered by
instructors with real-world experience.
You will build a strong understanding of
the increasing complexity of one of the
world’s fastest growing business sectors
and discover effective tools and valuable
connections to help you find success.
Powerful leadership and collaboration
techniques, effective communication
strategies, and critical thinking are just
a few of the skills you will develop at RRU.
Learn how to prepare yourself to excel
within this dynamic industry.
At RRU, we understand that tourism
matters, and when done right, it can
change the world. We’d like to work
with you to make the changes in your
workplace and create destinations that
provide an exceptional experience for
your guests while improving the quality
of life within your community.
“ Our program focuses on teaching you leadership skills and strategies
that are relevant to today’s hospitality industry. With these tools,
you’ll find doors opening no matter where your career takes you.”
Dr. Brian White Director, School of Tourism and Hospitality Management
Royal Roads University Tourism Hospitality 11

14. 12
The School of Tourism and Hospitality Management at
Royal Roads University attracts a diverse group of learners,
providing you with a wealth of experience and the opportunity
to share your unique and valuable perspective on the industry.
Our students
12

15. Royal Roads University Leadership 13Royal Roads University Tourism Hospitality 13

16. life.changing
We want to
hear from you.
Royal Roads University
2005 Sooke Road
Victoria, British Columbia
Canada V9B 5Y2
1.877.778.6227
learn.more@royalroads.ca
royalroads.ca/tourism
The information contained in this brochure
is subject to change. Check the website
for the most up-to-date information.
This paper contains 10% post-consumer
recycled fibre and provides three
chain-of-custody certifications.
We choose recyclable, renewable,
and sustainable paper products to
support responsible forest management.