Leveraging Social Networks - LIT Presentation
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Presentation given to the Leaders In Training (LIT) group about leveraging social media. This presentation was given on 2-18-2010.
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Leveraging Social Networks - LIT Presentation
- 1. Leveraging Social Networks Lee Yount, Jr. Catawba County Government
- 3. How Catawba County Uses Social Media
- 4. RSS FEEDSa real time saver!
- 6. ASP/XML
- 8. WHAT ARE YOU DOING? WHAT ARE THEY DOING?
- 9. WHAT ARE THEY DOING? SAYING?
- 10. USA: 1,294,797NC: 35,704Top 5 Cities in NC: Charlotte: 7,841Raleigh: 6,384Durham: 1,912Asheville: 1,893Greensboro: 1,824
- 12. NORTHCAROLINA ONTWITTER NC FILM OFFICE OFFICE OF THE GOVERNOR OFFICE OF ENVIRONMENTAL EDUCATION NC WINE & GRAPE COUNCIL NCLGISA STATE HIGHWAY PATROL CLEAN WATER MANAGEMENT TRUST FUND NC MUSEUM OF NATURAL SCIENCE DEPARTMENT OF CORRECTION DIVISION OF POLLUTION PREVENTION AND ENVIRONMENTAL ASSISTANCE
- 13. CONNECTING STATUS PHOTOS TAGS VIDEOS FRIENDS EVENTS LINKS PAGES VS. GROUPS FREE
- 17. Top 10 Federal Agencies White House: 327,592Marine Corps: 83,144 Army: 49,416 CDC: 21,257 State Department: 16,386 NASA: 7,768 NASA JPL: 6,536 (Jet Propulsion Lab) Library of Congress: 6,520 Air Force: 3,011 EPA: 2,608 As of: Sep 14, 2009
- 18. NORTHCAROLINA ONFACEBOOK NC Aquariums NC Film Office Department of Transportation JobsNOW NC Museum of Natural Science NC Tourism Office Office of the Governor Clean Water Management Trust Fund NC Wine and Grape Council Division of Pollution Prevention and Environmental Assistance - RE3.org Department of Cultural Resources N.C. Stormwater (Division of Water Quality) NC Commission on Volunteerism and Community Service
- 19. PHOTOS SHOW US YOUR... VIDEOS
- 21. SETS UPLOADING SHARING MAP uploadphoto@catawbacountync.gov www.catawbacountync.gov/uploadphoto.asp
- 22. BRANDED CHANNEL SHORT AND TO THE POINT PRIVATE VS. PUBLIC
- 25. TRUST
- 26. WHAT TOOLS ARE YOU USING?
Editor's Notes
- 1st half Catawba County Social Media2nd half Discussion about how other counties are using social media / questions / comments
- Video about Social Media being a “fad” promoting a book byErik Qualman “Socialnomics”A lot of great stats.
- The different ways that Catawba County uses Social Media.
- RSS Feeds – Real Simple Syndication
- Feed Burner used to gather analytics for our RSS feeds – Owned by GoogleTwitter Feed pushes new RSS feeds to TwitterSocial RSS pulls new RSS feeds into Facebook Page (Facebook Application)
- Someone (PIO) enters a new news story into a database via web appASP script creates an XML file encoded for RSS > creates an RSS file
- This video explains what Twitter is “in plain English”
- Twitter asks the question “What are you doing?”Ever wonder what “they” are doing?Tweetdeck is a great tool for having real-time results about what people are tweeting about. (your county, city, a specific issue, etc.)
- TweetDeck – Search, Post to Twitter, Facebook, MySpace
- Want to find people in your area? Twellow is a great tool to find people in a specific region.
- Twellohood screenshot
- Some offices and organizations in NC that use Twitter
- Facebook – All the things included with facebook.
- Facebook stats for all of Facebook.
- How Catawba County uses RSS/Facebook/TwitterRSS feeds our Facebook Page via Social RSShttp://www.facebook.com/twitter – Link Facebook to TwitterAnything we put manually on our Facebook Page will send a tweet to our Twitter Page with a link back to our Facebook Page.
- Facebook – Catawba County has 1,010 Fans on our Facebook PageDemographics – 25-44 is the main age demographic that are viewing Catawba County’s Page…we expected to reach a much younger demographic when beginning.
- Top 10 Federal Agencies that have a Facebook Page.
- Offices and Organizations that have a Facebook Page in NC.
- Talking about Flickr and YouTube
- Jeopardy - What is Flickr?
- Flickr – Shows our Citizens and the world what we do at Catawba County Government. Allows us to show a “human” side to government.Interaction with the public with uploading photos from events. – Explain upload photo
- YouTube – Reaches a demographic that enjoys watching video to get their information.Branded Channel – No Ads, longer videos (up to 1GB in size), Design flexibilityVideos should be short and to the point – 30sec – 1:30 in length. Can upload videos and make them private for people to approve before releasing to the public
- Links:Feed Burner: http://www.feedburner.comTwitter Feed: http://www.twitterfeed.comSocial RSS: Search for Social RSS in FacebookTweet Deck: http://www.tweetdeck.comTwellow: http://www.twellow.com/twellowhoodTwitter: http://www.twitter.comFacebook: http://www.facebook.comLinks Facebook Page to Twitter: http://www.facebook.com/twitterFlickr: http://www.flickr.comYouTube: http://www.youtube.com YouTube Videos: Social Media Revolution: http://www.youtube.com/watch?v=sIFYPQjYhv8Twitter in Plain English: http://www.youtube.com/watch?v=ddO9idmax0oWhat is Flickr: http://www.youtube.com/watch?v=N2GiWkLcN9o Catawba County’s Links:Facebook: http://www.facebook.com/catawbacountyncTwitter: http://www.twitter.com/catawbacountyFlickr: http://www.flickr.com/catawbacountyncYouTube: http://www.youtube.com/catawbacountyncRSS Feeds: http://www.catawbacountync.gov/rss_list.aspBlogs: http://www.catawbacountync.gov/blog_list.asp