The document discusses the rise of social media and mobile technologies in tourism marketing. It covers how social networking evolved from experimentation to becoming integrated and necessary for brands. Examples of successful social media campaigns from Coke and Pepsi are provided. Emerging technologies discussed include location-based services, augmented reality, mobile apps, and the growing importance of mobile as a platform. The future is predicted to see further integration across online and offline experiences, with data analytics playing a bigger role.

1. Tourism Marketing & Technology Social Networking & Marketing Technology >2010 © Temasek Polytechnic 2010 ☺ By Dillon Lee

2. Tourism Marketing & Technology Social Networking & Marketing >2010 © Temasek Polytechnic 2010 By Dillon Lee

3. Social Networking & Marketing © Temasek Polytechnic 2010

4. Social Networking & Marketing © Temasek Polytechnic 2010

5. Social Networking & Marketing © Temasek Polytechnic 2010

6. © Temasek Polytechnic 2010 Experimentation Campaign Specific Low Cost / Free Fans / Followers Standalone “ Not necessary”

7. >2010 : Social Media © Temasek Polytechnic 2010 Targeted Brand & Company Resource Intensive Advocates Influencers Integrated “ Very necessary”

8. 2010 : Social Media © Temasek Polytechnic 2010

9. SOCIAL IS EVERYWHERE… © Temasek Polytechnic 2010

10. Grammy Awards 2010 © Temasek Polytechnic 2010

11. http://mydayat.moma.org/ © Temasek Polytechnic 2010

13. DEWmocracy © Temasek Polytechnic 2010

14. Coke’s Live positively application on FB © Temasek Polytechnic 2010

15. Coke’s Live positively application on FB © Temasek Polytechnic 2010

16. Share a great SM campaign What made it great? © Temasek Polytechnic 2010

17. © Temasek Polytechnic 2010

18. © Temasek Polytechnic 2010

19. © Temasek Polytechnic 2010

20. © Temasek Polytechnic 2010

21. © Temasek Polytechnic 2010

24. In the future… © Dillon Lee – Temasek Polytechnic 2009 MYFACEYOUTWIT.com

26. Tourism Marketing & Technology Technology >2010 © Temasek Polytechnic 2010

29. Rise of the Mobile Platform © Temasek Polytechnic 2010

30. Rise of the Mobile Platform © Temasek Polytechnic 2010

32. Location based application © Temasek Polytechnic 2010

33. Source : Mashable.com © Temasek Polytechnic 2010 Combines the community features of a good location based social network, with the competitive features of a scavenger hunt on steroids. Users compete for points in their city, user badges, and vie for the prestigious spot of "mayor" for different locations.

34. Smart Mobile Search Location Based (Current & Last ) © Temasek Polytechnic 2010

35. Augmented Reality © Temasek Polytechnic 2010 A term used to describe a live direct or indirect view of a physical real-world environment whose elements are merged with (or augmented by) virtual computer-generated imagery - creating a mixed reality . -Wikipedia

36. Augmented Reality © Temasek Polytechnic 2010

37. Augmented Reality © Temasek Polytechnic 2010

38. AUGMENTED REALITY - DEMO © Temasek Polytechnic 2010

39. Google Streetview © Temasek Polytechnic 2010

40. Google Streetview © Temasek Polytechnic 2010

41. Google Streetview © Temasek Polytechnic 2010

42. Google Goggles © Temasek Polytechnic 2010

43. WHAT'S THE FUTURE? © Dillon Lee – Temasek Polytechnic 2009 Generous Collaborative Experimental Playful Helpful Personal Honest Participatory** ** Source: Paul Isakson

44. Conclusion… © Temasek Polytechnic 2010