Slides from NRG Networks & Tagtribe event discussing the implications of social search and social signals - with case study on ranking content using Google+, twitter and Facebook ron 7/12/2011 at Moores Stephen HQ.

1. Social Search, Social Signals
Same thing just different(!)

2. Search algorithms
• Now evolving in response to the social media
revolution, with ‘human
authority’ now very
much a part of the
mix in SERPs.

3. Traditional SEO – 20 second review
• On Page Factors
– URL
– Title
– Keywords
– etc
• Off Page Factors
– Anchor text
– PR (page rank)

4. Social Signals

5. Social Signals Impacting Social Search
• You already know what it is – right(?)

6. Social Search - suggestions

7. Influencing Factors
• Not all likes, tweets, +1s are equal

8. Organisation / People Search

10. Edit your public facing links

11. Make it easy for people to find you
• https://plus.google.com/100034828195835575273
• http://gplus.to/leesmallwood

12. e.g. Mumuration – approx 4k searches
per month for that term alone

13. Site now ranks 3rd in Google for
‘murmuration’ – how?

14. Tweeted…

15. Retweeted

16. Retweeted again…

17. Posted to Facebook

18. Posted to Google+ - appears under
most recent … but importantly…

19. Appears under ‘best of’ results

20. 2 days later – it’s still getting mentions

21. Increase the number of social signals
linking back to your content
ASK !!!

22. Google is no longer a search
engine
• It’s become(…ing) a recommendation engine
and facilitated turning WoM to WoW

23. Points to take away
• The key point is that social signals are:
– Powerful force in determining user behavior
– Internet users are being influenced more and
more by the recommendations and social signals
of their friends
– These recommendations are influencing Search
Results

24. Social Search, Social Signals
Same thing just different(!)