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Social Media & Non Profits
Lee Smallwood
digicoms
2nd June, 2011




                 @leesmallwood

                 www.digitalflares.com
Social
               SEO




         PPC
It’s expensive! -->
 48% operate social media on zero £s




2011 3rd Annual
Nonprofit
Social Network
Benchmark
Report
Social Media Realities
 Just being online ≠ Social Media

 With Social Media
 comes responsibility
 No ‘one size fits all’
 strategy
 Without staff aligned
 there can be no success
NPs, What are they using?

- 74% are on Facebook & 31% have one or
more social networking communities on their
own website.




    http://www.facebook.com/nonprofits



     2011 3rd Annual Nonprofit Social Network Benchmark Report
NPs, What are they using?
- Twitter is the 2nd most popular, used by
57% of organisations




     2011 3rd Annual Nonprofit Social Network Benchmark Report
NPs, What are they using?
- YouTube is popular with almost half (47%)
of charities indicating they have a presence




    http://www.youtube.com/nonprofits

     2011 3rd Annual Nonprofit Social Network Benchmark Report
NPs, What are they using?




   http://www.google.com/nonprofits/
Heavy time resource?
Non-profits spending at least 2 hours a
week on each social media platform:

54 % reported results considered a
‘substantial success’ beyond simple
growth in the social media tools
themselves

— e.g. an increase in website traffic

                        The Non Profit Social Media Decision Guide, 2010
Just in 3 hours!
Social Media & Non Profits - Be2camp 2-6-11
Everyone wants to do it...
...but no one wants to do it
You can’t get involved if you’re
not ‘listening’ (monitoring)

                                      Radian6 from £600 per month




 SproutSocial.com from £6 per month
Bridging the gap between
offline and online
Protect your name!
and finally...
 Focus on basics
 Be clear on what you want to
  accomplish - there are solutions
  out there! (see Brian Solis’ - Conversation Prism)
 Establish deep connection
  with your stakeholders
 Keep the dialogue going
 Understand the medium
  e.g. --->
Social Media & Non Profits - Be2camp 2-6-11
search.twitter.com/advanced
Social Media & Non Profits
Lee Smallwood
digicoms
2nd June, 2011




                 @leesmallwood

                 www.digitalflares.com

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Social Media & Non Profits - Be2camp 2-6-11

  • 1. Social Media & Non Profits Lee Smallwood digicoms 2nd June, 2011 @leesmallwood www.digitalflares.com
  • 2. Social SEO PPC
  • 3. It’s expensive! --> 48% operate social media on zero £s 2011 3rd Annual Nonprofit Social Network Benchmark Report
  • 4. Social Media Realities  Just being online ≠ Social Media  With Social Media comes responsibility  No ‘one size fits all’ strategy  Without staff aligned there can be no success
  • 5. NPs, What are they using? - 74% are on Facebook & 31% have one or more social networking communities on their own website. http://www.facebook.com/nonprofits 2011 3rd Annual Nonprofit Social Network Benchmark Report
  • 6. NPs, What are they using? - Twitter is the 2nd most popular, used by 57% of organisations 2011 3rd Annual Nonprofit Social Network Benchmark Report
  • 7. NPs, What are they using? - YouTube is popular with almost half (47%) of charities indicating they have a presence http://www.youtube.com/nonprofits 2011 3rd Annual Nonprofit Social Network Benchmark Report
  • 8. NPs, What are they using? http://www.google.com/nonprofits/
  • 9. Heavy time resource? Non-profits spending at least 2 hours a week on each social media platform: 54 % reported results considered a ‘substantial success’ beyond simple growth in the social media tools themselves — e.g. an increase in website traffic The Non Profit Social Media Decision Guide, 2010
  • 10. Just in 3 hours!
  • 12. Everyone wants to do it... ...but no one wants to do it
  • 13. You can’t get involved if you’re not ‘listening’ (monitoring) Radian6 from £600 per month SproutSocial.com from £6 per month
  • 14. Bridging the gap between offline and online
  • 16. and finally...  Focus on basics  Be clear on what you want to accomplish - there are solutions out there! (see Brian Solis’ - Conversation Prism)  Establish deep connection with your stakeholders  Keep the dialogue going  Understand the medium e.g. --->
  • 19. Social Media & Non Profits Lee Smallwood digicoms 2nd June, 2011 @leesmallwood www.digitalflares.com