3. It’s expensive! -->
48% operate social media on zero £s
2011 3rd Annual
Nonprofit
Social Network
Benchmark
Report
4. Social Media Realities
Just being online ≠ Social Media
With Social Media
comes responsibility
No ‘one size fits all’
strategy
Without staff aligned
there can be no success
5. NPs, What are they using?
- 74% are on Facebook & 31% have one or
more social networking communities on their
own website.
http://www.facebook.com/nonprofits
2011 3rd Annual Nonprofit Social Network Benchmark Report
6. NPs, What are they using?
- Twitter is the 2nd most popular, used by
57% of organisations
2011 3rd Annual Nonprofit Social Network Benchmark Report
7. NPs, What are they using?
- YouTube is popular with almost half (47%)
of charities indicating they have a presence
http://www.youtube.com/nonprofits
2011 3rd Annual Nonprofit Social Network Benchmark Report
8. NPs, What are they using?
http://www.google.com/nonprofits/
9. Heavy time resource?
Non-profits spending at least 2 hours a
week on each social media platform:
54 % reported results considered a
‘substantial success’ beyond simple
growth in the social media tools
themselves
— e.g. an increase in website traffic
The Non Profit Social Media Decision Guide, 2010
16. and finally...
Focus on basics
Be clear on what you want to
accomplish - there are solutions
out there! (see Brian Solis’ - Conversation Prism)
Establish deep connection
with your stakeholders
Keep the dialogue going
Understand the medium
e.g. --->