Augure Empowering Public Engagement

Empowering Public Engagement

Presented by: Leesa Fogarty
Vice President Industry
Leesa.Fogarty@augure.com
www.augure.com
+44 (0)203 008 8816

Today’s Agenda

1. About Us

2. Our Experience

3. Stakeholder Engagement for External Affairs & Sustainability

4. Our Approach

5. Discussion / Questions

Stakeholder Engagement Platform www.augure.com 2

About Us

Global Enterprise Reputation Management
Corporate PR and Media Relations, Event Management, Product communications, CSR,
Public Affairs, Social Media, Sustainability, Crisis Management, Investor Relations,
Reputation Management

Industry leader
Energy and Mining - Banking and Finance – Luxury - Fashion – Technology – Automotive
#
1 Defence – Travel – Media – Pharmaceutical Transport – Professional Services – Aviation
Agriculture – Food and Beverage Telecommunications – Government – NGO’s and Charities.

Global capability
50 people 450+ clients 4 countries 35 country partner network
A blue chip client list
6 of top 10 global brands, 1/3rd top 100 brands, 400+ clients
Underwriting communications success…


International capability

Worldwide network of local partners

Appendix

Country Intelligence Consultants Best of breed intelligence sources
French, English, Spanish, Portuguese, Bahasa, Media relations
Malay, Mandarin, Japanese, Chinese, Dutch, Government and institutions
German, Italian. Other stakeholders
Off line clippings (Print, Radio, TV)
On line monitoring (Sites, Blogs, Forums)

www.augure.com

A renewed focus on the fundamentals – building reputational capital

Corporate strategy: Build reputational capital
Key Tactics:

1. Effective reputation management 2. Effective stakeholder engagement
• Linking company to stakeholder concerns • Consistent
through effective Communications • Orchestrated
investments • Increased impact
The key battle ground –
• Proactive issue management
stakeholder perceptions
Media
coverage

Investors Government
capital leniency

Corporation
Business
NGO/ Opportunity /
Risk Employees
Activists
commitment
advocacy

Community Customers
legitimacy loyalty


Proactive management strategies can yield competitive advantage

Proactive corporate
communications programs
Corporate Opportunity
1. Reduce uncertainty in the
planning process
2. Select highest impact issues
3. Gain additional lead time
Stakeholder and Issue Engagement Lifecycle
4. Transform trends into
opportunities
5. Attune to emerging societal
expectations
Traditional PR
Traditional Public Affairs/
Broad Communication Zone Lobbying initiatives

Stakeholder Engagement Zone

Issue Response Strategy

Early Warning Zone

Issue Cycle
Latent/ emerging Public issue Politicized Legislative/
issue issue Regulatory issue


New Challenges, New Solutions

Orchestrate Effective Measure
Connect to the right
National & Global = Communications
Stakeholder Audience + Infrastructure Success

Communications
Identified Proactive engagement
Corporate Management Platform
Communications
Portfolio
Enabled teams and Increased impact of
Collected
processes communication

Organized Measurable success

Maintained


Capacity Building framework

Identified Connected Engaged

Policy
Latest update
researc
h
piece

Event
invite

Happy
B-day

An ongoing process and  Comprehensive database of Strategic and systematic
support for the systematic government, academic, NGO, media stakeholder engagement and
identification, collection and and other stakeholders communication to:
provision of stakeholder  Customized and segmented by sector, • Educate
contacts and networks across role, organization, priority, etc • Inform
the world  Custom ‘On-demand’ audience • Motivate
collection service • Activate
 Automatically refreshed and updated • Maintain


Connected to Stakeholders

Country Level

Stakeholders
 Comprehensive existing
database of government,
academic, NGOs and other
stakeholders across India
 Will be customized and
segmented for your
company by role,
organization, priority, etc
 Custom ‘On-demand’
audience collection
service
 Automatically refreshed
and updated

Local
Level


Engaged with Stakeholders

Lates
Polic
y
Educate | Inform | Motivate | Activate | Maintain
t
upda
resea
rch
Eventpiece
te
Fast, Personalized mass
invite
communications
Happ
y Push Technology, Flexible sending (email,
B-day
mail, fax, SMS), Mass-customization
(names, titles, protocols, etc)

Brand, data, issue,
Online engagement
product, crisis driven
platform to pilot outreach communications
leveraging:
• Trade shows
Drives fast, personalized
• Opinion Leader
mass communications Liaison programs
• CSR campaigns &
materials
Push Technology, flexible
• Diamond awareness
outreach (email, mail, fax, programs
SMS) • Communiqués
• Mailings
• Road shows (speaker
Web based for access tours)
anywhere (Perth) • Information meetings
• Seminars
• 1:1, 1: few meetings
Relationship tracking and
history Event Management
Ex. Speaking Tours, seminars, Key Project / Campaign management
Opinion Leader Liaison programs Roles, owners, content, activities, targets, etc


Measured Outcomes- 360° program visibility

Activities Output Outcomes
Execution metrics (coverage of Quality Metrics (quality of the Influence Metrics (contribution of
material issues, communications messages/substance of communication to change in perception,
received, delivery metrics, timing, communications commitment level, behavior)
frequency, channel, preferred Relevance Metrics (relevance, Periodic Measurements ("Pulse" or
source) usefulness of communications) "snapshot" measurements, formal
assessments)

Understanding and
optimizing the impact of
Campaigns; Monthly,
Day to Day

Dashboard Categories
1) Elite Audience Profile – Tier,
Organization
2) Elite Audience Profile - Topic of
Regional Outreach Dashboard Interest
Understanding and optimizing resource distribution and 3) Outreach Profile - by Audience,
best practice sharing across region Campaign and Program
1) Elite Audience Profile – Tier, Organization 4) Outreach Profile – by Activity
2) Elite Audience Profile - Topic of Interest
3) Outreach Profile - by Audience, Campaign and Program


Effective Global Monitoring and Reporting

360° Real Time Reporting Capability

Building blocks

Stakeholder
database

Communication
Management
System Campaign Reporting Reputation Benchmarking
• Project Management • Across messages
+ • Stakeholder Mapping • Across influencers
• Activities and outreach
Reporting and • Media Integration
Dashboard • Countries
System


Our Experience

www.augure.com

Business Case

Reputation management Solution
Scope:
Public Relations
Investor Relations
CSR Campaigns
Internal Communications
Public Affairs

Challenges:
Collaboration with global agency network
Consistent classification within 15+ markets
Local content providers for each market

Benefits:
Consistent reporting on media & stakeholder engagement
Consistent quantitative & qualitative analysis for all markets
Consistent visibility on agency activity & results

www.augure.com
14

Business Case

GECO (Global Elite Contact Outreach)
Scope:
39 markets (including BRIC, Japan + 6 APAC, Middle East & the US)
157,000 key stakeholders with daily update
Global & local sourcing, engagement and reporting
Media, Government, NGO, Academics, Think tanks…

Challenges:
Identify & source key stakeholders in markets with no data providers
Identify Child Online Protection stakeholders
Provide Microsoft with engagement methodology

Benefits:
Stakeholder scope X 10
KPI for measuring stakeholder engagement
100% reliable data with 3 levels of SLA

www.augure.com
15

Business Case

Stakeholder Engagement System
Scope:
HQ + key markets
Centralized & local Stakeholder Engagement Platform
Offline & Online Reputation Monitoring

Challenges:
Assist Chief Reputation Officer in new role
Compliance with AA1000
Indicators for Impact Analysis

Benefits:
Increase of 15% favorability on Obesity related subjects for targeted audiences
Increase in 20% registered stakeholders to Nestlé CSR events
AA1000 & GRI reports completed

www.augure.com
16

Augure Insights

www.augure.com

Executive View - ComDecision


Reputation Dashboard


Real-Time Issues Management


Example Issue Management


Activity History

All distribution lists that contact is included on within the
system are noted for the External Affiars team’s information.

All events that contact is included on are clearly highlighted
within the system and are assigned to issues.

All tasks assigned to contact and issue

All appointments related to contact are
related to internal stakeholder attending
and issue.

All correspondences related to
Drill down into Organisations. Organisations are added and contact such as emails, document
defined by the user or would be supplied by 3rd party content provider. distributions, event invites etc. are
Examples would be Political Parties, Government Departments, committees etc. attached to the contact – who is
linked to the issue.

Activity History:
• History of all activity related to contact recorded at bottom of contact record.


Executive Calendar
Diary management for whole team
synched with Outlook or Lotus
Notes

Diary Management:
• Manage 1:1 appointments in a centralised and shared environment for the whole team
based on user rights management

Drill down to specific appointment.

www.augure.com
23

Real-Time feedback by Blackberry

Using an iPhone or Blackberry
Executive Ambassadors can login to the
Augure application to provide real time
feedback on:
•Appointments
•Contacts
•Policy points and detailed briefs


Influence Map

Select customised report.
Select theme

Customised report example showing
level of advocacy against activity, with
the size of bubble relating to number of
stakeholders in system

Customised Reporting :
• Augure can create pre-defined highly customised reports.
• Powerful information at the touch of a button unique to URF.
• Measure the evolution of opinion of stakeholders.
• Identify emerging issues and react with a proactive timely response.


Thank you


Augure Empowering Public Engagement

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Editor's Notes