PresentationAngelaCaroll

The “my story” phenomenon: Can companies maintain control in a consumer mediated cyberspace? Angela Carroll : Leeds Metropolitan University Tony Aldred: Leeds University

Overview ,[object Object],[object Object]

Background ,[object Object],[object Object]

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Concurrent Trends ,[object Object],[object Object],[object Object]

Virtual Arena: Implications ,[object Object],[object Object],[object Object],[object Object],[object Object]

Characteristics of Blogs ,[object Object],[object Object]

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Who Blogs About Brands? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Brand Bashing: “Dell Hell” ,[object Object],[object Object],[object Object]

Blogs: Potential Threat to Brands? ,[object Object],[object Object],[object Object]

Brands Losing Control: Burberry ,[object Object],[object Object],[object Object],[object Object],[object Object]

Blogging: Genuine Opportunity? ,[object Object],[object Object]

Creating Community: Microsoft ,[object Object]

Fake Corporate Blogs: Barry Scott ,[object Object]

PresentationAngelaCaroll

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PresentationAngelaCaroll