NRB Educational Session - joint Radio and Internet session on What is working in 2011 - Key Elements for Websites. Looking at NRB Internet Award winning websites including IamSecond.com

1. RADIO STRATEGIES
What’sWorking NOW: Key Elements for Websites in 2011
Lee Raney
lee@koinemedia.com
@leeraney

3. What’s Working NOW
OVERVIEW
• The World of Interactive (Much More than a Website)
• Strategy and Planning
• What’s Working: Key Elements
• What’s Working: Case Study - IAmSecond.com
• Where to Start?

4. What’s Working NOW
THE WORLD OF INTERACTIVE
• Websites - CMS, Design, User Experience (UX),Video, Tools
• Back-end Integration - CRM/Donor Management, Donation Forms
• Traffic - Search Engine Optimization (SEO), Search Engine Marketing (SEM), Media
Buying
• E-mail - Platform, Integration, Analytics, Communcations
• Social Media - Communication, Integration
• Presence on External Sites - Reaching the Larger Christian Audience On-line
• Mobile - Mobile website, Apps, Text-to-give

5. What’s Working NOW
STRATEGY AND PLANNING
• Different Websites for Different Audiences and Purposes
• About Your Ministry - Communications and Fundraising
• Ministry - Expand your ministry on-line
• Presence on External Websites - Social Media (FB, TW, YT), Christian sites
• Types of eMail - Campaigns, Engagement, Ministry
• Communications schedule - Site Content, Social Media, E-mail

6. What’s Working NOW
WHAT’S WORKING: KEY ELEMENTS
• Website - Clean, “Web 2.0” Design, Good User Experience
• Leveraging Open Source - CMS (Drupal, Wordpress)
• Traffic - SEO, SEM and on-line marketing
• Ministry - Expand your ministry on-line
• Social Media (FB, TW,YT), Christian sites - community
• User-generated Content, Interaction, Discussion
• Communications schedule - Site Content, Social Media, E-mail

7. What’s Working NOW
CASE STUDY: IAMSECOND.COM
“Most Creative On-line
Initiative”
“Best Ministry Website”
e3Partners.org - separate
ministry website
Simple Design, Clean UX
Focused Purpose
Leveraged Open Source
Social Media Integration

8. What’s Working NOW
WHAT’S WORKING: KEY ELEMENTS
• Website - Clean, “Web 2.0” Design, Good User Experience
• Leveraging Open Source - CMS (Drupal, Wordpress)
• Traffic - SEO, SEM and on-line marketing
• Ministry - Expand your ministry on-line
• Social Media (FB, TW,YT), Christian sites - community
• User-generated Content, Interaction, Discussion
• Communications schedule - Site Content, Social Media, E-mail

9. What’s Working NOW
WHERE TO START?
• Education - Understand the New World
• Budget and Overall Strategy
• Do a Better Job Fundraising On-line
• Work to do a few things well
• Think Different - Ministry On-line

11. ANNOUNCEMENTS
•Get presentation at KoineMedia.com
•Please fill out a feedback form

12. Q&A
DISCUSSION