Lee Munroe's presentation at Barcamp Belfast 08

1. “ Something web designy” Keeping users happy

2. [email_address]

3. 1. Communication

4. Source: moo.com Friendly language

5. Source: moo.com Friendly language

6. Source: flickr.com/photos/duncan/ Touch points

7. Source: thebigwordproject.com Touch points

8. Source: thebigwordproject.com Touch points

9. Source: thebigwordproject.com Touch points

10. 2. KICS (Keep It Clear Stupid)

11. Book: Yes! 50 Secrets from the Science of Persuasion Yes!

12. Source: http://www.flickr.com/photos/_vina Limit choice

13. Source: wordpress.org Where’s the banana?

14. Source: thebigwordproject.com Where’s the banana?

15. 3. Association leemunroe.com

16. Source: http://www.youtube.com/watch?v=-w9aVkQghQA We all associate

17. Source: amazon.co.uk Shops

18. Source: smashingmagazine.com Blogs

19. 4. Sign-up forms

20. Source: freshbooks.com Barrier to entry

21. Source: ny times.com Barrier to entry

22. Source: 37signals.com Instant feedback

23. 5. Defensive design

24. Murphy’s Law: Whatever can go wrong, will go wrong Murphy’s Law

25. Source: facebook.com Error messages

26. Source: digg.com Help

27. 404 pages

28. Source: twitter.com 404 pages

29. Source: leemunroe.com 404 pages

30. Source: futureofwebapps.com Progress

31. Source:last.fm Location

32. Source: deviantart.com Breadcrumbs

34. [email_address]