2. This P.O.S is a decent P.O.S as it is interactive, with the This P.O.S is a unique, eye catching shape which
case able to rotate in order to enable you to find your would increase the chance of a passer by stopping
preferred dvd. Also, the big square advertisement and filling out a lottery ticket due to the stands
above the dvds stands is effective in drawing in the uniqueness. Also, the fact that the P.O.S is located
customer with the large text. This P.O.S however, does at the door indicates that people leaving and
look slightly tacky with the dvds not in order and with entering will both be drawn to the P.O.S as all
spaces between each dvd. This may prevent a customers will see it. The design is, however,
customer from purchasing a dvd, but this isn't very located next to other Point of sales which would
likely. Also, seeing as the stand is located randomly, draw attention from this one, therefore drawing
and not in the dvd section, the chance that a passer by away potential customers.
will purchase a dvd is unlikely as the majority of them This P.O.S is clearly displaying the brand above the
will not be looking for a dvd in that area. products which catches the eyes of passers by. Also,
This P.O.S has many hats and displays them neatly, with the P.O.S rotates and is therefore interactive, which
many different styles in order to please more will help sell the products easier by interacting with
customers. Also, the P.O.S stands out in the the customer. The products are also easily
store, which will catch the eye of more customers. The accessible, which also makes each potential sale
hats are, however, displayed at different levels and more likely. The position in which it is located
therefore, the eye line hats will be viewed more as however, isn't ideal as it is placed randomly with
opposed to the bottom or top sets of hats. files.
These watches have been displayed effectively as the This P.O.S clearly displays the brand, alongside
yellow catches the eye of passers by and draws their where to use the product. The P.O.S is also
eyes. Also, the watches aviation origins are very organised as each card is displayed in
represented here with the pilots helmet, which would order of price, which makes it easier for the
especially attract aviation enthusiasts. The fact that a viewer to choose which card they want. The
sole watch is not being sold suggests these watches P.O.S also displays the cards in such a way
aren't entirely exclusive and this would loose some
that they seem to flow.
customers that like exclusivity.
This P.O.S is possibly the favourite of all, due to the
This P.O.S is shaped as a large product that it
fact that it stands out the most, which is particularly is advertising, which is effective as the viewer
important as this will catch the eye of passers by in can clearly see the product from the mere
the path. In addition to this, the products are in a neat shape of the P.O.S. the products are also
presentation which will add to the wow factor of the neatly displayed within the P.O.S, with what
viewers. The fact that the stall is in the walk way and seems to be the more focused on products
not in a cook shop means that many will just view the resting on top, which also seems to be the
stall as they are not looking to purchase these cooking actual versions of what the P.O.S is
utensils.
portraying.

3. This P.O.S is really originally and is very eye-
This P.O.S is made so that the design colour matches catching due to the layout of the products and
the products, which seems to be flowing with the also where they are positioned. This also relates
P.O.S. Also, the fact that the P.O.S is positioned at to the actual products design, which is unique
the doors of the shop means that every person and quirky and will also advertise for the
entering the shop will pass it twice, once coming in individual who is out of the ordinary. Also, the
fact that that the P.O.S is positioned at the
and once exiting, increasing the chances of the
window of the shop indicates that passers by will
customers picking up a product to purchase. be drawn to the P.O.S.
This Rimmel P.O.S is advertising effectively its brand
This P.O.S is a very good P.O.S as it both clearly advertises
and also portrays various products that Rimmel sell,
the product logo above the products, with a wide range of
which makes it more likely that a passer by will see a
converse products being displayed under the logo. Also,
product that they like. The use of photos also take
although the products are different colours, the shoes
away any dullness and brighten the P.O.S up. The
seem organised due to the fact that most of the heels are
products do, however, look slightly messy and
facing the same direction and all platforms that hold the
unorganised which may be the factor that does not
shoes seen to be in a organised fashion. This P.O.S
stop passers by.
however does seem slightly dull compared to some others
I've viewed as it simply brandishes the logo and product.
This P.O.S is very interesting as it uses both the back This P.O.S is unique as most P.O.S designs that
boarding picture and the slanted platforms which holds portray many products look unorganised and
the shoes in order to make a boring running shoe seem also slightly tacky, and in some cases overwhelm
interesting. Also, the fact that this P.O.S is focusing on the viewer. This design, on the other hand, does
parkour, allows the design to draw in customers as this is not look tacky at all and in fact looks neat and
something most would like to do but have never actually organised, which could be what the watches are
done it. The design is also by the window which would be trying to be linked with. Also, these products
seen by passers by and the intricate shape and the are being displayed so that one watch is
backboard will draw in the passer by. This design, positioned above the others in the middle of the
however, does not really focus on the products, but others. This is likely as the P.O.S is trying to sell
instead they focus on the Parkour aspect. the most expensive watch by portraying it as
the most exclusive.
This P.O.S is portraying many different products in one
space so that passers by are more likely to see a product
that they would like. The P.O.S is, however, very
unorganised and looks as if not much thought was put into
it, which incidentally will likely not attract passers by. The
brand also is not evident in this P.O.S which is not very good
in terms of selling their brand.

4. Mr L’Oreal men expert
Natty
The bottles are very plain,
like medicine bottles, which L’Oreal use aging, yet good looking men
adds to the unique identity such as Pierce Brosnan to advertise their
of Mr Nattys product and products. This will appeal to men from
also stands out from other about 26 to 40, from when men start to
brands that try too hard to think about aging and want to keep their
be different, whereas Mr young skin, this is why they use the
Natty did it with minimal actors like Pierce Brosnan in order to
effort. advertise so that people will see their
good skin and aspire for that.
Mr Natty is a very
patriotic, British brand,
which is shown by their The fact that their men expert
slogan ‘cutting hair for products all contain that orange
queen, country and colour is significant as it is an
English pounds’. This energetic colour, which will attract
would also appeal to the man looking for anti-aging
All Mr Natty products have a
British patriots and cream.
similar look, which is unique,
make it more likely that
and quite old style, with the
they would purchase
plain bottles and tins. They
this product over
also sell many other products
another.
which allows them to fit into
a wider market of men's
grooming and appeal to more
people.
Their advertising, unlike other men
grooming adverts, is very down to
earth, which would also relate to the
average user, sitting in his chair
casually watching TV, which is
opposed to many which are up in
arms and ‘up in you face.’

5. Old Spice The writing is bold, which in turn is eye Fish Soho
catching and this will also help to sell
Fish Soho is a unique brand They also focus on the
there product, along with filling
otherwise dull empty space.
which is very proud of its Soho grooming of hair and do
roots. They also stay true to not sell many things such
their common background of as aftershaves or
Soho in London by making deodorants, which limits
their products fairly affordable their market, but at the
to all, but at the same time not same time allows them to
too cheap so that they focus on the hair products
therefore do not get an image sand attempt to lead the
The packaging has a
of being a cheap company. market in that sector.
comedic feel, which would
appeal to many men with
a sense of humour,
preferably the younger
generation.
Their products give a sea beach feel,
due to the light blue colouring. Also the
text seems eye-catching and fresh.
Also, as the hairdressing shop had light
The website links blue tiling, many of the products Fish
commercials, which will likely Soho sell portray this, which is quite
put the viewer in a better unique.
mood due to the commercials
comedic value, and then
increase the chances of the
viewer purchasing their
product both due to the mood
that they are in and also as the
design of their products gives
off a feel good factor

6. Hackett Lynx Lynx is aimed mainly at men
Hackett use stylish due to their sexual women
models that most that are in their
men aspire to be, advertisements. They use
with stylish hair and men's desire for good looking
young looking women in order to draw men
faces, which would in to purchase their product.
likely draw
attention from the
younger generation
that would like to
Hackett does sell a range of clothing, grow up to look like
much of which is very expensive. This the models.
therefore would put off young teenagers
due to the prices, targeting the slightly
older man with more money, but only
until about 25 as then men start to were
more Armani or Gucci in this clothing type. The text of lynx is very bold,
which discretely implies that the
users of this products will be big The Lynx deodorant bottles, which they are
and bold, which would only really well known for, all have a unique design and
appeal to the younger generation instantly stand out from other brands. These
Although Hackett target clothing lines,
of men designs all also would appeal to younger
they also do aftershaves, which look
men who prefer the look of the bottle than
quite smart and the fact that the
the actual scent.
bottles are the same, indicates that
Hackett are going for the formal look.

7. History
Fish opened its first salon with two staff at 1987. the brand then really kicked
off two years later when vogue magazine covered the shop.
Then in 1990, Paul Burfoot did a photo-shoot with fish product including a
‘Fed up with the pompous, prima donna attitude of most young Kate Moss. 5 years later, Harrods stocked the fish wax which boosted
hairdressers in the West End, Paul Burfoot decided to open the companies popularity.
his own place and acquired premises on D’Arblay Street, In 2002, fish launched a men's range in boots. Then, in 2006 fish took the
Soho in 1987. Formerly a sex shop, he stripped the walls to international step up and launched their products across the states.
find beautiful art deco tiles, revealing the shop used to be
a fishmongers – hence the name ‘Fish’ was born.’
I believe that the target group is men and women aged 16 to 35,
as they sell products at that are not viewed as a starting product
to use on people using the products on their hair, but at this age
gap people are using these specific products
The fish franchise is unique as it is trying to be individual, with the fancy As you can see, Fish Soho do many different products, focusing on hair products,
text and light blue containers. This is also shown by their models on their but they also sell other grooming essentials such as deodorant, shampoo and even
website as they are individuals which are not the normal people, such as body wash. The individuality of this franchise is really shown by the unique,
the woman below with very unique hair. Also, I believe that Fish Soho are different colouring of each product, which also sub consciously encourages you to
encouraging you to be individual. be different.

8. Design brief and situation
Brief
Design a new point of sale display unit for a male grooming
company. The unit must display at least 1 product from their range
and must clearly identify the brand. Possible brands are Old spice,
fish, L'Oreal men expert, Mr natty, Lynx and Hackett.
Situation
Fish Soho are a fairly new brand and, although the business is
successful and is sold in places such as boots, the brand do not have
a particular point of sale, which clearly has limited how much Fish
Soho can expand and grow. Also, seeing as the company is in
contention with brands such as VO5 and L'Oreal, they need to be
competitive in order to match these companies. Therefore a point of
sale would open the doors to the market that Fish Soho are
competing in.

9. Task Analysis
Aesthetics Safety Size
Has to fit the products design. The The design has to be safe both to the The design must be small enough to be
design has to be eye catching and also customers and developer. The design transported and moved into the shops,
advertise the product properly, without therefore has to have no sharp edges or but must be big enough to sand out and
overwhelming the product. parts that could harm someone, such as properly advertise the product.
children who will touch the design.
Cost Interactivity Customer
The design has to be of a decent cost to The design must allow the user to The design appeal to the products
avoid the design looking tacky. At the interact with the product in order to typical customer; the individual which
same time, the design has to be at a stand out from the average products stands out. This also must appeal to
reasonable price in order to allow more around it in the shops and be that edge others at the same time in order to
designs to be produced and put into the that determines whether the customer expand the products appeal.
shops to advertise the product. buys your products or the product next
to it.
Social Media Environment Function
The design must fit the environment, or The design must be able to fill its main
The design will display the function; to sell Fish Soho products,
products, Facebook, Twitter page and the shop where it will be displayed, but
at he same time stand out in order to without just being a design with a
any online Competitions taking place random product on it.
regarding the brand in order to fully advertise the product it is displaying
inform the customers of the brands
activities.
Originality Materials Future
The design has to stand out from the The design must be designed from The design must be able to last the tests
rest in order to properly advertise the materials that do not look tacky, but at of time in order to be able to advertise
brand and allow passers by to purchase the same time are cheap enough to be the product for longer. Also, the product
my product instead of another. used for multiple point of sales. must be unique enough to stand out
from future P.O.S stands as well.

10. Initial Specification
Aesthetics Cost Customer
My Design will relate to the brand, as the design of The cost of the design must be cheap enough The Design must link with the customer
the P.O.S will relate to the tiling of the Fish Soho to be produced to go to multiple shops, but and must therefore be unique, quirky and
original shop, blue with white filing between each must have a fair amount spent on it in order to individual. This will therefore attract the
tile. This also will relate to the product as they not look tacky. As well as this, the product must customers they already have, but the
brandish that iconic look. This will accent the be able to advertise a fairly expensive product design must also appeal to others in order
product and advertise it to passers by properly. range, Fish Soho and cant therefore look cheap. to expand their customer market.
Environment Size Safety
My product must fit within its environment in My product will be small enough to be able to fit my product must be safe and able t be in a
order to both allow the products surrounding to into relatively tight spaces, but at the same time, shop for an extended amount of time
accent my design and also be in a shop that the product will be designed big enough to be able without causing an accident. I will do this by
relates to the product. This will therefore attract to stand out and fully advertise the product it will eliminating any sharp edges and also by using
the most customers as the people in the shop will be holding. I also would like it to be a size in which it shatter resistant glass so that if it is knocked
be looking for something that relates to my can be placed at eye level in order to attract over, glass will not blanket the floor.
product. I will also most likely place it inside as I attention.
believe that it can use the shop design to accent
the design
Function Materials
I will make my product with its main function in mind, to I will design my product with materials that are not expensive in
sell the chosen brands, fish Soho's product. I will design order to be able to produce more than one design, but the
it with this in mind and will use this initial specification in materials cannot be too cheap as that will make the design look
order to do this. tacky. I also will use materials that link with fish soho products.

11. Links FX
Logical
The design needs to display the brand logo in order to let the customer know what the design is advertising.
The Design must allow the product to be ergonomic in order for the customers to hold and view the product easily.
The design must be positioned in such a way that the passers by can properly view it. This will allow the maximum amount of passers by to view it and also create the
maximum amount of potential customers.
The product must be in a shop that relates to the products being shown. Therefore, the customers in the shop will likely be looking with that particular type of product
Illogical
If the design is not placed at eye level, then some people that are simply passing by may not notice it as they are not looking for a particular product.
The design must be able to properly advertise the product as, if it doesn’t, it will not complete its main aim, to advertise the product.
To be dishonest to the consumer so they have full trust in you
For the unit to look cheap when displaying an expensive product
To sell in non-related stores as you wouldn’t have many sales
To put the point of sale unit in a place of the shop where it is not visible to the passing customers
Need
The product on show so the customers know what they’re purchasing
The unit must stand on its own without any support so it should be freestanding
It needs to be safe to handle when customers want to test it
To inform the customers about what it does if it is a new brand
Accessible to the customer with ease otherwise if it is in a box they probably wont be bothered to ask someone about it
To be easy to use and simple
Keep
I am going to keep the social media part of it so that it is fun and interactive
I am going to keep the product on display and where there is a heavy footfall because more people will go past it
I am going to keep the theme of the brand with its old heritage look so that customers get a feel for the brand
Function vs. Form
The form of the unit so the aesthetics should be more effective than the function as more people will go past it rather than go up to it and test it
The function should be efficient, honest and reflect what the brand does for the customer

12. Mood board
I will complete my mood board by researching
the brand I have chosen and then I will take
Research Plan 10 Minute Observation
For this piece of analysis, I will go to a
photos of things such as materials and other Customer profiling shop with a point of sale and observe the
customers that interact with it for 10
products that relate to my chosen product. I will I will clearly profile the customers that use the product
also research what the shops look like in Soho minutes. I will also attempt to compare
in order to get an outline to who my design should
in order to include the birthplace of my chosen the product with a point of sale to a
appeal to and also gain a perspective to what I could do
product. I will have to know before hand some product without one. As well as this, I
in order to expand their target market to others,
information from fish soho in order to get an will also see how the customers interact
individual from their customers now. I will not only find
idea of what the products are about. I will then with the design, in order to enhance my
what type of people use this product, but also what
group together the photos that I have chosen understanding of how far interactivity of
gender, which will give me a bigger perspective on the
from the internet, magazines and design books my design will help sell the product,
target market of this product.
in order to complete the mood board. Through therefore helping me design my point of
this, I hope to learn more about my product and sale.
what it relates to, in order to help me design my
point of sale.
Existing design analysis
For this piece of research, I will collect 10 different
Interviews pictures of point of sale products and then use access
I will interview 5 different people each, in four different shopping FM in order to get a perspective on what design is the
malls In order to get the broadest point of views from the public I optimum design in order to sell their product the best
can. I will choose the people I interview carefully, people that style that they can. This will also allow me to gain a
their hair and stand out from the crowd, as well as some every day perspective of the current point of sales and what they
shoppers in order to get different opinions on what they like in do well and also what they could do better.
point of sales and what draws their eyes. I will need to know the
questions I will ask within the interviews, however as it isn't a
questionnaire, I will also note other things the people I interview
like and do not like. I will document the information I receive on a Competitive Products
notepad and then I will go home and type the answers up in each To complete this piece of research, I
individual interview. will list three different product brands
Brand profiling that my chosen brand competes with. I
will then decide how my point of sale
I will clearly profile the brands that relate to my chosen brand and also
design will be able to boost my brand
categorise them according to cost and how unique they are. This will help me
past these. By doing this, I will gain a
gain a perspective on what brands my chosen brand is competing with and
perspective of the market I will enter
also how I will need to carry out my design in order to compete with the
and also how these competitors work
profiled brands. As well as this, I will be able to get more of an understanding
to be competitive.
of what brands are most similar to mine.

13. 10 Minute
Observation
For this piece of research, I visited Ernest jones to observe the
customers that were looking at this point of sale. Within about 4
minutes, more than half of the customers that were in the shop viewed
this point of sale. I also noticed that this particular make had the most
stand out point of sale which was sleek and aesthetically pleasing, with 5
different watches being displayed. From this design, I could notice a
clear difference between the customers that viewed this type of watch
compared to the other watches on sale, such as Tag Heuer or Breitling,
with a number of customers actually viewing the other watches and
leaving with Rolex watches. I chose to view customers who interacted
with Rolex as the point of sale was very good in terms of advertising the
product, which I want my design to be able to do. As well as the brilliant
design, I have learned from this that I should choose my position where
my point of sale will be placed carefully, as if my design is the best point
of sale in the chosen store, it will likely gain the most attention, even if
the product it is selling isn't the best in the shop.

14. Interviews
For this piece of research, I visited Blue water, The Glades, Bexleyheath Shopping centre and
also Cribbs Causeway, which is in Bristol, where my Nan lives. From each I interviewed 5
people, 2 male and 3 female, then switching the numbers in order to make the interviews un
biased. From these interviews, I gathered that the majority preferred better performance of
their hair products to the way it smelt. This therefore told me that my Design for my point of
sale, in order to be most effective, should maybe allow viewers to try the product, as
opposed to maybe being able to smell the product. As well as this, I asked whether they
have ever been influenced to buying a product by the design that is advertising it. As I chose
to interview 3 people in each shopping centre that were more Indie than the average
shopper and the other 2 the average shopper in order to find the differences between each
and also open a chance to attract both types of people. As well as this, I chose people under
the age of thirty, as above that age, people generally stop using products such as fish Soho,
and switch to cheaper, more average products. From this, I found that the more Indie
people were influenced on a product by a unique design, whereas the average shopper
preferred to be able to choose a product by seeing how it worked. This therefore gave me a
choice; I could go with the unique design, the samples, or focus on both. I believe that by
focussing on both, I may focus more on one and less on the other without knowing it, but by
doing this I could expand Fish Soho's target market.

15. Mood board
From my mood board, I can see that the pictures that
relate to the Fish Soho product are unique and fresh,
which stand out from the norm. This will help me to
design my point of sale as I will be able to link my
mood board and therefore gain a perspective on what
sort of shape, style and colour I could use in order to
link my point of sale with my product of choice, Fish
Soho. This will allow both product and design
accentuate each other and therefore be able to sell
the product to the best my design can. As the pictures
are unique, it helps me gain a better perspective of
who my design should be targeted at. Also, I can see
that lighter blue colours link better with my product
and therefore would be the ideal choice to take when
I come to design my point of sale.

16. Brand Profiling
Normal
Inexpensive
Expensive
As you can see from my brand
profiling, fish Soho is located in the
relatively inexpensive, unique brand
section, however it is wavering in the
expensive section. This revealed to
me Fish Soho's biggest competitors,
namely American Crew and
Schwarzkopf and therefore allows
me to research the competitors in
order to gain ideas. As well as this, I
will be able to use this in order to
potentially research how Fish could
Unique expand into the other sections.

17. Existing design analysis
A- This design is both aesthetically pleasing and unique as it A- This design is very fresh and aesthetically pleasing to the eye.
makes use of multiple separate parts in order to sell its product. The light black and white colours smooth contrast also would
This catches the eye and also stands out from other products. attract many passers by. The shape of the design is also very
The fact that it is unique will also attract the average, bored interesting as it is how the product is shaped and when a
shopper who wants to see something new. customer approaches, they will notice this.
C- this product makes use of simple black and white colours, C-This design is large and also looks quite costly, but this is how
which may seem dull, but in fact isn't as it also uses shapes and the products are, very expensive and therefore attract more
borders, as well as different sections to attract passers by and businessmen. This link will clearly put out there that the product
also stand out. is quite expensive, which may repel some, but others may
actually be attracted to this, such as the upper class.
C- this product was made to attract the average passer by , by its
uniqueness and also its shapes, which are sharp and attractive. C-I believe that this product was made to attract people who
Also, the picture of the good looking woman would attract men prefer expensive, glamorous products and who don’t mind
and make it more likely that they would by the product for a gift spending quite a bit of money. Also, seeing as the products are
for women. displayed at eye level, the customers will easily be able to view
it.
E- This Design is made of card, glass and plastic, which can all be
recycled, but they have to be separated first which is time E- This design looks to be made out of some sort of plastic which
consuming and also not practical. The design does, however, may be able to be recycled, but the size of the product must first
stand out from the average point of sale, with the downside be taken apart, but that seems to be not the easiest of tasks.
being that this design requires a fair amount of room in order to The design is very big and therefore very hard to be positioned in
be displayed; something some shops do not have. the shops. As well as this, the transportation of this design
would be hard as the design is so big.
S- This design is of a larger size, which may take up space, but
does not overwhelm the viewer as each section accentuates S- This design may seem too big at first, but apart from
each other. The fact that each section is big, however, will transportation issues, the design seems to be a good size to be
hinder transportation and also re positioning it would be a pain. able to advertise the product and also stand out. If this product
was bigger, then it would be overwhelming, but if it was smaller
S- This design contains a fair amount of glass, which can shatter it may not stand out as mush and not advertise to its full
and without proper precautions, seeing as the design takes up potential.
so much space, a running child may collide with it and shattered
glass is likely to go everywhere. As well as this, the sharp corners S- As this design is very large and in open space, it may be an
may be a safety hazard as with a fall, these corners may be able obstacle, especially for children that are running around and is
to break skin. large enough to cause an injury. The design, however, does not
have points sharp enough to be able to impale someone, which
F- This Designs main function is to sell the product and I believe shows some thought has been made into the safety of the
that it does that very well, as the design is very unique and also product.
not too plain, and will draw attention to the product. It is also
very different and easily draws the eyes of passers by, whilst F- This Designs main function is to sell the product and I believe
standing out from other products. that it does that excellently as the products are at eye line and
the design is big enough to stand out from the others. The actual
M- The mix of material works very well and allows the design to design is not too overwhelming and is refreshingly simple which
do its job, to advertise the product. Very efficiently. I do believe, would attract many customers.
however, that the design could have used some material such as
a polished metal in order to add some shine to the product. M- With this design, I believe that plastic is the best material for
this product, as it is very large and a lightweight plastic would be
best in terms of transportation and safety. A metal would be too
heavy and many woods would rot over time due to the
perfumes in the air.

18. A- This product is very aesthetically pleasing, due to the sharp
corners. Also, the gold and blue colours both accentuate each A- this design is mysterious and dark, but in a way that attracts
other, which is very soft to the eye. As well as this, the finish is many people. The silver writing adds a sense of glamour and
very sleek and you cannot see any imperfections which is adds value to the product that the design is selling. The point of
pleasing to the eye. sale is quite simple, basically a square base, but this simplicity is
C-although the gold colouring looks expensive, it is not as it is actually quite refreshing.
actually wooden. This makes an impression of expensiveness, C- this product makes use of a mysterious mix of black and silver,
which will help to attract passers by. This will also give a false which is very stylish and catches the eyes and makes viewers feel
impression of the product being higher in the market than it their darker side.
actually is and will help attract customers. C- this product was made to attract the average passer by , by its
C-I believe that this product was made to attract people who uniqueness and also its shapes, which are sharp and attractive.
prefer expensive, glamorous products but do not want to spend Also, the picture of the good looking woman would attract men
a truck load of money. The point of sale will help to advertise this and make it more likely that they would by the product for a gift
as it gives the false impression of the design being made of gold, for women.
which would attract this type of customer. E- This Design is made of card, glass and plastic, which can all be
E- As this product is made of wood, it will be able to be recycled recycled, but they have to be separated first which is time
and reused, which is a benefit to the environment. This product consuming and also not practical. The design does, however,
will be able to stand out from even the more expensive products stand out from the average point of sale, with the downside
in its environment as the point of sale uses a unique, well being that this design requires a fair amount of room in order to
worked gold and blue mixture. As it is wood, it will not be very be displayed; something some shops do not have.
hard to distribute, but the wooden pillars may be a little flimsy S- This design is of a larger size, which may take up space, but
during travelling. does not overwhelm the viewer as each section accentuates
S- This design is of an ideal shape and size, as it will fit on many each other. The fact that each section is big, however, will
tables or stands, and also has enough room for a customer to be hinder transportation and also re positioning it would be a pain.
able to reach inside and touch the product. I believe that this is S- This design contains a fair amount of glass, which can shatter
the ideal scale as if it was bigger, the design would look to large and without proper precautions, seeing as the design takes up
for the product and if it was smaller, the product would look so much space, a running child may collide with it and shattered
squeezed. glass is likely to go everywhere. As well as this, the sharp corners
S- This Design is very safe, as there are no loose parts or sharp may be a safety hazard as with a fall, these corners may be able
edges. The corners, however, do seem to be slightly too pointed to break skin.
and therefore if someone were to fall on an edge, it may break F- This Designs main function is to sell the product and I believe
skin, but generally the design seems to have had safety in mind that it does that very well, as the design is very unique and also
when designing this point of sale. not too plain, and will draw attention to the product. It is also
F- This Designs main function is to sell the product and I believe very different and easily draws the eyes of passers by, whilst
that it does that very well, as the design is not overwhelming or standing out from other products.
too plain, and will draw attention to the product. It is also very M- The mix of material works very well and allows the design to
simple and requires little work to put together and fit into the do its job, to advertise the product. Very efficiently. I do believe,
shops shelves. however, that the design could have used some material such as
M- The wooden material works very well and allows the design a polished metal in order to add some shine to the product.
to do its job, to advertise the product. I do believe, however,
that the design could have used a plastic, such as polystyrene, as
it would have a more natural finish as the whole plastic would be
coloured, not just the surface.

19. Customer profiling
Indie
Fish Soho appeals more to the indie section as
it has a unique, stylish design which stands out
from the other related products in the market.
As well as this, Indie people tend to have
standout, individual hairstyles, which is what
the Fish Soho products tend to specialise at,
along with a unique, pleasing scent to the
products, which these people will like as they
tend to prefer the sharp, fresh look and scent.
Both male and female Indies will like the
products as fish has a male and female section,
which will expand their market and therefore
both male and female will use Fish Soho.

20. Customer Profiling
Male
Unique hairstyle
Normal hairstyle
As you can see from my profiling, the customers
that use Fish Soho are Indie males and females,
which can be seen from their clothing and
makeup. They do, however have both unique
and normal hairstyles which shows that the Fish
Soho target market isn't just targeted at unique
hairstyles, which is a relatively small target
market and with more normal hairstyles also in
Female the target, the customer size is expanded.

21. Competitive Products
Schwarzkopf
I visited Blue water a while ago in order to carry out some research, and I came across the section in Boots where they sold Fish Soho products. Right
next to this was Schwarzkopf products, which had about as many products as Fish. They both seemed to be selling, but the Schwarzkopf products
seemed to be selling more. I believe that this is as Schwarzkopf make more use of advertising, including point of sales in order to put their product on
the market better. In order to compete with Schwarzkopf, I believe Fish Soho need to advertise their products better, which indicates that my point
of sale should boost the Fish products on the market and therefore compete better with Schwarzkopf.
American Crew
American Crew products are very similar to fish in the fact that both products do not advertise themselves very well and are usually recommended by
the Salons. Both, however, are very good at what they do, styling hair, and with a advertising boost, could have a big chance to blossom on the
market. It is for these very similarities why American Crew are big competitors, and in order to compete with American Crew, I must help fish to
advertise more in stores in order to get the advantage of shop sales over American Crew, as American Crew is a very good product and with better
advertising, could even compete with the better selling, not as good products such as Garner or Shockwaves.
Fudge
At my last haircut, I was recommended Fudge, as it worked really well and smelt nice too. This product is generally not advertised much, but is
actually beginning to be. This therefore proves to be a very big competitor to Fish Soho as it is already one step ahead. Therefore, in order to be able
to properly compete with this product, Fish must expand its advertising campaign and therefore put the product fully out their and really enter the
market. Fudge is very similar to Fish Soho in the fact that it is very good at what it does, which is style hair, which will be a benefit when competing
with each other as both, when at the same advertising stage, will be roughly at the same level and therefore be massively competitive.

22. useful
Summary of research
Not as
the Fish Soho target useful
market isn't just
targeted at unique
my Design for my hairstyles, which is a
point of sale, in relatively small
order to be most target market and
effective, should with more normal
Fish Soho appeals hairstyles also in the
more to the indie allow viewers to both my product and
try the product target, the customer
section as it has a design should size is expanded.
unique, stylish design accentuate each
which stands out from other and therefore
the other grooming sell the product to
products on the the best of my
market lighter blue colours designs abilities. I should choose my
From my mood board, link better with my position where my
I can see that the product and point of sale will be
pictures that relate to therefore would be placed carefully, as
the Fish Soho product the ideal choice to if my design is the
are unique and fresh, take when I come to Both male and best point of sale in
which stand out from design my point of female Indies will the chosen store, it
the norm My product will sale will likely gain the
like the products as
link with the light most attention
fish has a male and
blue colour, with
female section,
swirling white
which will expand
designs, such as
their market and
the blue sky with the more Indie people
I could go with the therefore both male
pure white clouds were influenced on a
unique design, the and female will use my point of sale
product by a unique Fish Soho.
samples, or focus on should boost the
design, whereas the
both. I believe that by Fish products on
average shopper
focussing on both, I the market, so
preferred to be able to
could expand Fish the design must
choose a product by
Soho's target market as fish Soho's biggest fish Soho is located be flawless
seeing how it worked
I'm appealing to the competitors are in the relatively
majority. Schwarzkopf and inexpensive, unique
American crew, brand section,
which gives me however it is
products I can look wavering in the
at. expensive section

23. Further specification
The design will be positioned at eye level in order to attract the most amount of customers as they will see
the design on the corner of their eye if it is at eye level
The design must be eye catching and link with the product in order to catch the passers by on their eye level
and allow their interest to be grasped
The materials I use must not only be of a decent price in order to make a good, yet relatively inexpensive
product, but they must also link with my design, so I must use plastics coloured of a sky blue colour, for
instance.
The design must be located in a shop that not only links to my product, but it must also attract my main
customer segment, the indie section. This will therefore help to sell my product by pleasing our target
market.
My product must be of a size that allows the product to fit into tight places and also is easy to transport, but
must still be big enough to be eye-catching. The estimated dimensions are: 45cm x 40cm. This will be both
eye-catching and compact.
The design must be to a safe standard in order to not put the customers at risk, so I must file edges and any
glass must be secure. As well as this, the design must not be positioned on an edge so that the design
cannot fall of and shatter, causing a safety hazard from the shattered materials.

37. Development
Base
Materials~ Oak Materials~ Teak
There are many types of oak, with over 600 Teak is a yellow to dark brown hardwood which is
species. However, for my design, only one type extremely heavy, strong and durable. Often strongly
of oak interests me. This type is white oak, figured, teak may show straight grain, mottled or
which is of a lighter shade than such oaks as red fiddle back figures. It carves well, but because of its
oak. As well as this, oak has great strength and high value, is often used as a veneer. Scandinavian
hardness, and is very resistant to insect and modern, and oriental furniture styles are often
fungal attack because of its high tannin content. crafted of teak. I don’t really want to use a veneer
It also has very appealing grain markings, which as It looks slightly tacky and with a veneer, the
would highlight my design as aesthetically cheaper, hidden wood may not be able to hold up
pleasing. as well.
If I were to use this type of If I were to use teak, I would
wood on my base, it would have to spend a lot of money in
easily be able to support my order to get the amount I
Ferris wheel components over desired. If I used a veneer,
time through wear and tear of however, the durability may be
people accidentally knocking it decreased. As for its weight,
and putting pressure on it, teak is very heavy and with my
along with not succumbing to Ferris wheel components and
any threats to insects. Along everything else, my design
with this, my design is based for would be hard to move around
a fish Soho product, which will and I would have to design it to
be better accented by a lighter be taken apart to be moved.
shade of oak.

38. Aesthetics~ size of Base Aesthetics~ Size of Ferris Wheel
I must use the correct size of base for my The Ferris wheels diameter must also be
design in order for it to not make other parts carefully analysed in order to make the whole
look disproportioned. Therefore I have chosen design proportioned and also not to
three different sizes. overwhelm the base.
1 I have created three possible
From these choices, I can see,
sizes for my base. Base 1 is
that based on the base that I
wide enough to be able to
plan on using, the 25cm Ferris
hold a larger top
wheel would look dis-
section, along with base
proportioned and the base
2, whereas base 3 is slightly 30cm x 30cm would over whelm the Ferris
2 less wide. Base 1 and 3 is of a
wheel. As for the 45cm Ferris
slightly less height than base
wheel, I believe that that
2, but I now believe that base
would oversize the base. The
2 is too squared and would
35cm Ferris wheel, I believe
affect my designs aesthetics
25cm x 35cm that it would compliment the
negatively. As well as this, I
bases size and also would still
believe that base 1 is the
3 ideal base as the wider area
be able to hold its position,
whereas the 45cm Ferris
does not only make the
wheel may succumb to stress.
design less squared off, but
also will be able to support a
higher top part.
45cm x 45cm

39. Usability~ Handle Components~ Product holder
I am likely to use cogs to operate my On my Ferris wheel, I will have a product holder
design with a handle to wind the cogs, where the compartments go on life-size ones.
therefore I must allow the customer to However, I must design the components so they will
feel comfortable winding the handle, fit in with the rest of the design, they also must be
which will increase the chance of the user unique, as that is fish Soho in one word.
buying a product.
The hand must fit snugly around I can either design the holder in a
the handle in order to have the squared design like many Ferris
most comfort as, subconsciously, wheels, which is easy to make
comfort will lead to the increased without making it look bad, the
chance of the customer purchasing semi circle, which is aesthetically
the product, this is ergonomics. pleasing but will still be quite
Therefore I will most likely use a difficult to make and be able to
material like rubber in order to also hold the product. The last is a
allow easier reeling. I have also hexagonal holder, which is unique
taken average hand measurements and will be able to hold the
to now help me develop my grip product easily, but will be difficult
which shows that the average hand to make. Overall, the square
is 1cm long, so I will then use a 19cm holder will be easy to make and
hand to model the handle. also will be customisable, with
things such as banners like on the
Length of hand amount square shape to the left.
18cm 6
19cm 10
20cm 3
21cm+ 1

40. Manufacture~ Ferris wheel Construction~ Handle
There are several ways I could manufacture With the construction of my handle, I will have the
my Ferris wheel so that is interactive and main part which I plan on making with metal as it
rotates: Using a motor and switch to rotate is durable and will hold over time. Then I will put a
each product to get the one you want, using a ‘coat’ of material that I plan on being rubber with
handle and cogs to rotate the Ferris wheel, my ergonomic hand shape in it, which will make
and finally using a tank track like way and let the handle more comfortable than simply the
the wheel be rotated by pulling on the track. I metal. I plan on constructing this handle by
believe, however, that the way of the cogs is getting a metal rod, then getting a block of
currently the ideal way as it interacts with the rubber, cutting it down to size, with a hole in the
viewer the most and also costs less than the middle the size of the metal rod and then using a
motor way. I will do this with the use of handheld sander to make the hand shape in the
several cogs and a rotating handle. rubber. The hole will be tight enough on the rod
to keep itself in place.

41. Handle
Materials~ Rubber Materials~ Foam
Rubber is fairly easy to work with and will be Foam is very easy to work with and
fairly easy to incorporate the ergonomic hand incorporating the ergonomics will be fairly easy
shape onto it. As well as this, it will be able to to shape onto the foam. On the down side,
last through a fair amount of wear and tear and however, the material is not very durable and it
in the event of damage, a replacement will be would only take one child to tear chunks off of
fairly cheap and not take too long to make. As it, which would make it a nuisance for the staff
well as this, dirt can be wiped off with simply a to have to replace it. The replacement would
cloth which means less work for the shop staff still not cost much as the rubber is very cheap,
when the design is placed in the shop. I am and would also be quick to make. If the
therefore likely to use this as the grip due to product got dirty, it would still be easy to clean,
the simple fact that it is both convenient and but not as clean as the rubber, and seeing as
also fairly easy to work with. the rubber is more durable, I will likely use the
rubber instead.

42. Construction~ product holder Usability~ Bottom of base
I will construct my product holder by the use of The bottom of the base will have the foam
two parts, the square part and then the bottom material that mouse mats have on the
part. I will also make the bottom part have a small bottom so that the design doesn’t slip off of
section go into the square part in order to make the surface, such as any varnished wood that
the holder have the maximum support. I will use may be in a store. This material will not only be
the bottom part to hold as the base, so the glue I a benefit in terms of keeping the design from
use must be strong. any fall damage, but the material is not very
expensive, with the only things needed to
complete the section being a glue gun and the
foam. Even if I cannot find any of the material
that I want, I will always be able to purchase a
mouse mat and strip the bottom, to use it for
my design. This will prevent the winding
handle from making the design move around,
which may annoy the customer to the point
which they leave the design and go elsewhere,
so this simple material could potentially sell
more products.

43. Manufacture~ product holder Construction~ product holder
I must choose how to construct the main body of To construct this product holder, I will use the finger
the holder, with which joint to use being the focus. joint. I with do this by running off of the following:
There are three different joints I may use:
Finger Joint
I wish to use the finger joint
as it is very strong, easy to
make and will do the job. It
will simply require me getting
four pieces of wood and
Dowell joint measuring each square part.
Then, it is a simple matter of
gluing each square and
putting it together. The
squares and also the glue will
then be strong enough to
hold the product and also
handle the strain of constant
Mitre joint movement, particularly better
than the mitre or dowel joint.

44. Components~ logo stencils Manufacture~ logo stencils
My design, on the base, has stencils for the Fish To be able to make my stencils to my desired
Soho logos, which protrude from the base in look and shape, I would like to use a software
order to eliminate the sense of dullness and also such as I-cut, which is laser cutting compatible,
to attract attention from the customers to the to first create the stencils on a computer, which
products name. these components, I have would allow me to produce the design to my
decided, will be made separately from the base desired outcome without having to start again
instead of having to cut a section from the base or waste time precisely cutting by hand with a
and leave the shapes. saw, then use a laser cutting machine, from
which we have one in school which will further
allow me to spend less money, to precisely laser
cut my design to how I want it. I will then, after
I’m happy that the stencils are fine, begin to
stencil
look at placing them on my base.
base
This will also be a better option than carving
the logo into the base as, if I make a mistake, I
just have to re-make the stencil, whereas with
carving you will have to restart the base. With
my design, the base will be fairly large and also
a fairly expensive oak, so stencils will
potentially save a lot of money.

45. Materials~ logo stencils Components~ Ferris wheel pylons
I would be looking at choosing 1 of 3 different For my pylons that connect the product holders to the
materials when developing and manufacturing cog that makes the Ferris wheel rotate, I will have to make
my stencils: the individual parts and then combine them together,
which will take a while from making the two poles and
I will develop my logo then connecting them. These components will be laid out
stencil with Acrylic as the individually as follows:
Fiber-glass material. I have chose this
as it is not only the cheapest
of the three, but it also
comes in colours which
have been injected and not
painted, like the other two
materials would've had to
Steel sheet have been. Along with this,
it is easy to laser cut and will
also be fairly durable for
simply sitting on the base.
Steel and fiber-glass will
also have to be ordered in, By using individual components, I can have space
whereas there may be some to make a mistake and still be able to easily
Acrylic acrylic already in stock. correct it by replacing that individual component.
Acrylic does the job it is
meant for on my design and
is also fairly cheap.

46. Construction~ logo stencils
To finish off my logo stencils once they are
completed, I will then have to add them to the
base. In order to do this, I will need to figure out
how I will approach it. I could firstly use a Dowell
by drilling a little into the stencil and base, then
using glue to connect both which would be
strong but if I slip up with the drill, I may have to
re do a stencil, which is both time and money
consuming.
stencil
base
I believe, however, that the simple
method of using a hot glue gun to glue the
stencils straight on to the base is better as
it may not be as strong, but it will still stay
on the base and also the aesthetics will
not be changed. It is also less time
consuming.