These are the slides from my UX Cambridge presentation. When I speak I don't put much detail on the actual slides, but there should be enough here to get my point.

1. The art & science of
UX & responsive design

2. “Rather than tailoring disconnected designs to each
of an ever-increasing number of web devices, we can
treat them as facets of the same experience.”
Ethan Marcotte (2011)

4. Boxes everywhere

5. 2013 plus ça change

8. Stop designing for mobile,
design for uncertainty

9. Responsive design at TUI

10. It’s still all about people

11. Starting with understanding your
users makes RWD easier

12. Question everything

13. So people don’t look for holidays
on mobile devices? Really?

14. Start with people

15. Tell stories

16. What about content?

17. You need to model your content, to
support your design

18. Not just modelling metadata, but
also relationships between things

19. 3 things I learned on this project...

20. #1) Focus on people

21. #2) Let go of the page

22. #3) Design small interactions

23. Design games help the team focus
on small interactions

24. Putting the pieces together

25. Content out...?

26. Content doesn’t have primacy over
design - they need to work together

27. Sometimes content is created to
support design solutions for user
goals

28. Mobile first...?

29. User-centred design helps us define
and prioritise user needs, so no need
to design mobile first

30. So in summary...

31. #1) Focus on people
#2) Let go of the page
#3) Design small interactions

32. Keep telling stories

33. Lee McIvor
RAFT experience design
@leemcivor
The end