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Social Media And Affiliate Marketing

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Lee Hopkins
Lee Hopkins

My main presentation about Social Media from the superb Affili@SYD conference in Sydney, 2009

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Affiliates social media Lee Hopkins Affili@SYD, 13th May 2009
of what you think you know about affiliate marketing online is wrong
3Ts + A= Social Media Ethos Truth Trust Transparency Accountability
! Social media connect keep in touch around the world
2.0 It is... A 5,000 piece puzzle?
Web2.0 5 components  blogs  microblogs  social networks  podcasts  videos
1 blogging for business
1 2 3 4 6 7 9
Your reputation is what Google says it is Allan Jenkins Communication Analyst
blog wordpress and blogger
blog How to get started wordpress.com blogger.com sign up pick a template write something
2 Twitter
digsby Twitter
micro Twitter  Digsby  TweetDeck  Seesmic
micro Twitter  TweetLater  SocialToo
rules Twitter  Genuine  Conversation  Follower/Following  Twitter spam
twitter How to get started twitter.com sign up pick a template write something
 Twitter
3 Social networking
3 Social networking
facebook
socnet How to get started Facebook MySpace LinkedIn Second Life sign up brand it contribute
http://www.youtube.com/watch?v=lLYD_-A_X5E
4 Podcasting
podcast listen anywhere
podcast here’s one...
podcast here’s another...
podcast audacity
podcast resources...
podcast How to get started bullet-point script headset mic free audio sfx audacity libsyn.com promote
video http://www.youtube.com/watch?v=VSdxqIBfEAw
What’s the world’s favourite search engine?
What’s the second-favourite search engine?
Which site is the world’s largest video site?
2.0 It is... A blog Google YouTube Facebook
Natalie Tran community channel
Natalie Tran community channel
Natalie Tran community channel
dove targeting your audience The dove ‘Evolution’ ad http://www.youtube.com/watch?v=iYhCn0jf46U
dove targeting your audience The dove ‘Onslaught’ ad http://www.youtube.com/watch?v=Ei6JvK0W60I
you targeting your audience
video How to get started digital camera record edit upload promote
video conclusions 3T&A • Truth, Trust, Transparency communication universe: & Accountability • Innovate or die Innovation is driving change • Increase productivity • Oxygen from outside
of what you think you know about affiliate marketing online is wrong
of all statistics in presentations are made up
“ !?! ” For further help... Lee Hopkins LeeHopkins.net BetterCommunicationResults.com.au Lee@LeeHopkins.com 0410 642 052 Twitter: leehopkins Facebook: leehopkins Skype: leehopkins-adelaide Slideshare: leehopkins better communication  better result

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Social Media And Affiliate Marketing

  • 1. Affiliates social media Lee Hopkins Affili@SYD, 13th May 2009
  • 2. of what you think you know about affiliate marketing online is wrong
  • 3.
  • 4.
  • 5. 3Ts + A= Social Media Ethos Truth Trust Transparency Accountability
  • 6. ! Social media connect keep in touch around the world
  • 7.
  • 8.
  • 9. 2.0 It is... A 5,000 piece puzzle?
  • 10. Web2.0 5 components  blogs  microblogs  social networks  podcasts  videos
  • 11. 1 blogging for business
  • 13. Your reputation is what Google says it is Allan Jenkins Communication Analyst
  • 14. blog wordpress and blogger
  • 15. blog How to get started wordpress.com blogger.com sign up pick a template write something
  • 16. 2 Twitter
  • 17. digsby Twitter
  • 18. micro Twitter  Digsby  TweetDeck  Seesmic
  • 19. micro Twitter  TweetLater  SocialToo
  • 20. rules Twitter  Genuine  Conversation  Follower/Following  Twitter spam
  • 21. twitter How to get started twitter.com sign up pick a template write something
  • 22. Twitter
  • 23. 3 Social networking
  • 24. 3 Social networking
  • 26. socnet How to get started Facebook MySpace LinkedIn Second Life sign up brand it contribute
  • 27.
  • 29. 4 Podcasting
  • 30. podcast listen anywhere
  • 31. podcast here’s one...
  • 32. podcast here’s another...
  • 33. podcast audacity
  • 34. podcast resources...
  • 35. podcast How to get started bullet-point script headset mic free audio sfx audacity libsyn.com promote
  • 39. Which site is the world’s largest video site?
  • 40. 2.0 It is... A blog Google YouTube Facebook
  • 41. Natalie Tran community channel
  • 42. Natalie Tran community channel
  • 43. Natalie Tran community channel
  • 44. dove targeting your audience The dove ‘Evolution’ ad http://www.youtube.com/watch?v=iYhCn0jf46U
  • 45. dove targeting your audience The dove ‘Onslaught’ ad http://www.youtube.com/watch?v=Ei6JvK0W60I
  • 46. you targeting your audience
  • 47. video How to get started digital camera record edit upload promote
  • 48. video conclusions 3T&A • Truth, Trust, Transparency communication universe: & Accountability • Innovate or die Innovation is driving change • Increase productivity • Oxygen from outside
  • 49.
  • 50. of what you think you know about affiliate marketing online is wrong
  • 51. of all statistics in presentations are made up
  • 52.
  • 53. “ !?! ” For further help... Lee Hopkins LeeHopkins.net BetterCommunicationResults.com.au Lee@LeeHopkins.com 0410 642 052 Twitter: leehopkins Facebook: leehopkins Skype: leehopkins-adelaide Slideshare: leehopkins better communication  better result