Coos Bay and Social Media
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Presentation that Allan Jenkins and Lee Hopkins gave to members of the business community in Coos Bay, Oregon - Thursday 4th June 2009
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Coos Bay and Social Media
- 1. Coos Bay Social Media Lee Hopkins & Allan Jenkins 4th June 2009
- 3. of what you think you know about social media is wrong
- 4. What’s the world’s favourite search engine?
- 6. Which site is the world’s largest video site?
- 7. “YouTube leads video sites at nearly 144 million videos. Users upload over 65,000 videos per day” “Facebook receives some 415,000 260,000 video uploads per day”
- 8. 2.0 It is... A blog Google YouTube Facebook
- 9. 3Ts + A= Social Media Ethos Truth Trust Transparency Accountability
- 10. Facebook
- 11. facebook
- 12. Facebook
- 13. Facebook
- 14. Caminito As far as our ROI on social media efforts, of course it’s always hard to determine that. But, what I do know is that since we turned our focus to social media, attracting inbound links, more internet marketing/less print advertising, etc., we have seen an approximate 30 percent boost in sales (year to date) in a time where a lot of restaurants are down 10-20 percent. Not all of that can be attributed to our online presence but I’m sure a good portion of it can. The blog and social media outposts help us reach and interact with our community as well as show our expertise in our space. I have done some research and can’t find anyone in our area (or in general) that’s doing what we’re doing as a restaurant.” Justin Levy
- 22. web2.0 conclusions 3T&A • Truth, Trust, Transparency communication universe: & Accountability Social media is • Consider a Facebook Page how to future- proof your • Add some valuable content business • Promote it!
- 23. of what you think you know about social media is wrong
- 24. of all statistics in presentations are made up
Notas do Editor
- “YouTube leads video sites at nearly 144 million videos. Users upload over 65,000 videos per day”Source: http://www.insidefacebook.com/2008/12/06/facebook-takes-the-lead-in-hd/“Facebook receives some415,000260,000 video uploads per day”Source: http://newteevee.com/2009/03/29/facebook-40-of-videos-are-webcam-uploads/So, Facebook has 460,000+ uploads per day with very little/no support tools for users. That is about to change; watch the numbers increase phenomenally when they do!
- Plural of ‘ethos’: http://forum.wordreference.com/showthread.php?t=286920
- Build your own – ningFacebook Pages versus Groups versus a profile – key resources: http://aboutface.theadvanceguard.com/ and Dave Awl’s fabulous new book, “facebook me!”