Anglicare and Social Media - Sept2010

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Lee Hopkins

Presentation at Anglicare National Conference, Adelaide, 15th Sept 2010

Negócios

advanced communication strategies and tools

Anglicare
and
social media
What is it and how do Lee Hopkins
we do it effectively? 15th September 2010

of what you think you know
about life online is wrong

! Social media

connect
keep in touch
around the world

1.China 1.34 billion
2.India 1.19 billion
3.Facebook 0.5 billion
4.USA 0.3 billion

 95 short paragraphs
that changed
business on the
internet for ever

 the first website to
be turned into a
book – cluetrain.com

3Ts + A = Social Media Ethos

Truth
Trust
Transparency
Accountability

¾ of Australian consumers use social technologies
¼ create their own content

Average Australian Social Networker earns $73,876

Bolster
a company’s
Reputation

Address Correct
unhappy inaccurate
Customers Rumours

Tell Provide
the company’s correct
Story Information

Source: Hopkins & Magee, 2009

ROI Two definitions

 Return on Investment

 Return on Involvement

 non-involvement = Cost Of Inaction
(courtesy of Laurel Papworth)

Web2.0 5 components
 blogs
 microblogs
 social networks
 podcasts
 videos

podcast listen anywhere
auditory

kinesthetic
visual

1. Interviews
2. Speeches
3. Presentations
4. Team/product updates
5. Novelty!

video

http://www.youtube.com/watch?v=VSdxqIBfEAw

What’s the
world’s favourite
search engine?

What’s the
second-favourite
search engine?

Which site is the
world’s largest
video site?

“YouTube leads video sites at nearly 144 million
videos. Users upload over 65,000 videos per
day”
Source: http://www.insidefacebook.com/2008/12/06/facebook-takes-the-lead-in-hd/

“Facebook receives some 415,000 260,000
video uploads per day”
Source: http://newteevee.com/2009/03/29/facebook-40-of-videos-are-webcam-uploads/

1. Have something they can get
excited about
2. Go where they are
3. Always be personal in your
approach
4. Learn to relinquish control
5. Let others tell your story
for you

!@#! Conclusions
3T&A
• Truth, Trust, Transparency &
communication Accountability
universe:

• The Internet
Black Swan • 9/11
moments in
• PC
history
• Harry Potter

of all statistics in
presentations are made up

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Anglicare and Social Media - Sept2010

1. advanced communication strategies and tools Anglicare and social media What is it and how do Lee Hopkins we do it effectively? 15th September 2010

2. of what you think you know about life online is wrong

4. ! Social media connect keep in touch around the world

7. ! Where we currently are

8. 1.China 1.34 billion 2.India 1.19 billion 3.Facebook 0.5 billion 4.USA 0.3 billion

9. Australian Population Clock 22,459,291

10.  95 short paragraphs that changed business on the internet for ever  the first website to be turned into a book – cluetrain.com

11. 3Ts + A = Social Media Ethos Truth Trust Transparency Accountability

12.

13. It’s all about the conversation

14.

15. ¾ of Australian consumers use social technologies ¼ create their own content

16. Average Australian Social Networker earns $73,876

17. Bolster a company’s Reputation Address Correct unhappy inaccurate Customers Rumours Tell Provide the company’s correct Story Information Source: Hopkins & Magee, 2009

18. ROI Two definitions  Return on Investment  Return on Involvement  non-involvement = Cost Of Inaction (courtesy of Laurel Papworth)

19.

20. 2.0 It is... A 5,000 piece puzzle?

21. Web2.0 5 components  blogs  microblogs  social networks  podcasts  videos

22. 1 blogs

23. 2 Twitter

24. ? WTF Twitter?

25. 3 Social networking

26.

27.

28.

29.

30. 4 Podcasting

31. podcast listen anywhere

32. podcast listen anywhere auditory kinesthetic visual

33. 1. Interviews 2. Speeches 3. Presentations 4. Team/product updates 5. Novelty!

34. video http://www.youtube.com/watch?v=VSdxqIBfEAw

35.

36. What’s the world’s favourite search engine?

37. What’s the second-favourite search engine?

38. Which site is the world’s largest video site?

39. “YouTube leads video sites at nearly 144 million videos. Users upload over 65,000 videos per day” Source: http://www.insidefacebook.com/2008/12/06/facebook-takes-the-lead-in-hd/ “Facebook receives some 415,000 260,000 video uploads per day” Source: http://newteevee.com/2009/03/29/facebook-40-of-videos-are-webcam-uploads/

40. What you need to be aware of

41. 1. Have something they can get excited about 2. Go where they are 3. Always be personal in your approach 4. Learn to relinquish control 5. Let others tell your story for you

42. !@#! Conclusions 3T&A • Truth, Trust, Transparency & communication Accountability universe: • The Internet Black Swan • 9/11 moments in • PC history • Harry Potter

43. of what you think you know about life online is wrong

44. of all statistics in presentations are made up

Anglicare and Social Media - Sept2010

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