Slides for Lecture 01 of 'Electronic Publishing on the Internet' for UniSA. In the slideshow I talk about why these final year undergraduates need to differentiate themselves from their colleagues/competitors, and how they can use social media to do so. Audio for this slideshow is avail from http://media.libsyn.com/media/leehopkins/EPI001-LeeHopkins-final-edit.mp3