E20 summit 2010: Beyond Adoption
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See http://www.headshift.com/blog/2010/11/e20-summit-2010-beyond-adoptio.php for the context and a summary of this talk from the E20 Summit in Frankfurt, October 2010
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E20 summit 2010: Beyond Adoption
- 1. Where next for E2.0? Lee Bryant, E20 Summit, October 2010
- 3. E2.0 has come a long way...
- 4. Good awareness of social tools
- 5. Good spread of use cases in business position the use cases in a space defined by two dimensions that represent these two fundamental qualities of enterprise 2.0. This space is shown in figure 1. Figure 3: Typology of Enterprise 2.0 Use Cases
- 6. Good adoption proof points
- 7. A trojan horse for organisational change?
- 8. (Or maybe ‘trojan mice’)
- 9. but...
- 10. Reality check from outside the petri dish
- 11. Reality check from outside the petri dish Current state of adoption : • Early: not yet seeing the network effects of Web 2.0 • Patchy: lack of integration with mainstream IT systems • Tool-centric: too focused on tool adoption, not biz change
- 12. What is our goal?
- 13. Adoption of new tools?
- 16. Business improvement? Bottom line impact: • Lower operating costs • Networked productivity • Business agility • Effective management • Customer centricity
- 17. Where is current business practice going wrong?
- 18. People : outdated views of motivation, behaviour
- 19. Process : an expensive way to orchestrate activity
- 20. Technology : a critique of the IT function
- 21. What have we learned that can help here? • Human behaviour, spread of influence in networks • Aggregation, flow, network effects, force multipliers • Open, collaborative working contexts • Designing for emergence and evolution
- 24. Platform thinking for underlying capabilities
- 25. Platform thinking for underlying capabilities Where this will take us: • Continued abstraction of specific business apps from underlying social platforms • More ways for people to organise and make sense of their enterprise social world • Opportunities for new forms of measurement • IT running platforms and data, with business units owning the apps • Social platforms becoming key experience integration points in the enterprise
- 26. Pace layering model for E2.0 integration Traditional Enterprise systems CMS DMS RDBs Mail Etc... Social business platform(s) Wiki Blogs Groups RSS SNS API / Data sharing API / Data sharing Social business apps Use Case Use Case Use Case Use Case INCREASINGWEIGHT INCREASINGVELOCITY Simple, light-weight situated apps built on capabilities of both social platforms and existing enterprise systems
- 27. An app store in every enterprise?
- 28. Use cases and local, situated software
- 29. E.g. Better coping tools for information overload
- 30. The power of open data to change behaviour
- 31. Social experience design: energising networks
- 32. New opportunities for leadership
- 33. Proximity wormholes: intimacy at scale
- 34. Can this create meaningful organisational change?
- 36. Key question: can we reform the silos or should we weave parallel networked structures on top?
- 38. Attribution for images Except where otherwise stated, photos courtesy of Flickr using Creative Commons license. Thanks to the following photographers: http://www.flickr.com/photos/peasap/655111542/ http://www.flickr.com/photos/paul_irish/2379958609/ http://www.flickr.com/photos/cote/54408562/sizes/l/ http://www.flickr.com/photos/featheredtar/2305070061/ http://www.flickr.com/photos/notionscapital/2328274151/ http://www.flickr.com/photos/cristiano_betta/2909483129/ http://www.webmastergrade.com/wp-content/uploads/2009/09/Flying-Fish-Sea.jpg http://www.flickr.com/photos/effbot/3890360265/ http://www.flickr.com/photos/myklroventine/3956567817/ http://www.flickr.com/photos/timjc513/2419424444/ http://www.flickr.com/photos/69er/163986572/ http://www.gameaddictionblog.com/images/smb.jpg http://www.flickr.com/photos/erix/2657100921/ Other references: http://mashable.com/2010/06/1 5/gatorade-social-media-mission-control/ http://usersguidetotheuniverse.com/?p=96 http://www.gameaddictionblog.com/images/smb.jpg http://www.motherjones.com/files/legacy/mojoblog/barack-obama-pointing-250x200.jpg http://www.slideshare.net/basf/2010-nl-lug- amsterdamconnectbasfslideshare-5314020 http://www.usdesignstudio.co.uk/