1. Leeanne Hibbert
Evaluation Of Final Promotional Video
Answering the Brief
When answering the brief this is very important. Before actually starting to create the promotional
video I had a short meeting with my client to show him my ideas on the video. He then later gave
back my group feedback on what we could include to make the filming better. So whilst in the
process of filming in our group we stuck to the guidelines that were presented to us by the client
himself who is Roger Sears. My Final promotional video for the Creative media course at the Cheadle
campus is 1 minute and 47 seconds long all together.
Fitness for Purpose
I definatly think that my promotional video is fit for its purpose. I think I addressed to the target
audience well about the creative media course at the Cheadle campus. My reasons for this was
because not only did I add title pages that gave information about the course, I also added title
pages about the facilities that the Cheadle campus have for students to both study and relax in when
they have free time during college hours. After watching my exported and finished version of my
promotional video I do think that it looks professional like it has been organised by my college itself
and this may have something to do with the fact that I have added the official Cheadle and marple
sixth form college logo and this is included on every part of the video in the top left hand corner, this
is to show that is part of the college.
Addressing the right target audience
Whilst in the process of planning for the creation of the promotional video I did like at previous
promotional videos which were advertising colleges within England. One that I really liked was one
that was advertising Stockport College, I enjoyed this particular video as it was entertaining and not
just jam packed with boring information, they put everything into a song and danced around the
college. This was then that I knew I wanted my own video to be entertaining and catch my age
groups attention. I then went more into depth on YouTube researching past adverts for anything
such as colleges to products and this was to gain insight as to what makes a successful advert.

2. Leeanne Hibbert
Technical Qualities
The first scene we filmed as a small group was the “zoom up to college sign” and this was when we
filmed the college sign which is just placed near the college entrance gates. We thought as a group
that it would be good to zoom right up to the sign hold the camera there for about 3 seconds and
then zoom out again so this is what we did. For every clip we did we each counted ourselves in and
out making sure everything was done carefully and the way we originally wanted.
When it came to filming the second scene which is the “walk up to college” we as a group wanted to
make this scene look like the lenses of the camera was somebody’s eyes so basically we held the
camera and walked up to and inside of the college. We all decided that this part of the video would
look really good if it looked as if we were speedily walking up to college, plus I also thought that this
would suit well with the music. So when it came to adding this clip into the movie I sped up the
speed of it so it now looks like were walking up to college at a fast pace. For the third part of filming
we filmed one of our group member Lewis Bradley and he was giving a short interview about the
creative media course we did have a few technical difficulties with this particular clip where we had
to do this three times, I have spoken about this in a lot more detail within the resolution part of this
evaluation and that explains exactly what happened and how it was resolved ect. We only filmed
three different parts as we didn’t want to overdo the video with major film but we wanted to add
pages of information towards it.
The music I used was the instrumental version of Shake it which was produced by the band named
Metro Station and this was published around 2010. Out of the group it was my choice to use this
song and my reasons for it is because it is still a popular songs especially to teenagers, every time
you hear it you just want to get up and dance and so I thought as soon as this song kicked in on my
promotional video it will make people be a lot more interested and see that the college is bubbly
and enjoyable. Another reason why I thought it would be a good song choice is because when you
hear a song and it is a decent tune with a good beat then it can stay in your head all day, this means
if people watch the video and hear this song the song will repeat on them through out there day and
so will my video because they will put the tune to the video.

3. Leeanne Hibbert
Resolution
I edited my promotional video in the software named “Premiere Elements” I had only used this once
before and found it a little bit tricky at first when it came to getting the hang of things, however
eventually I cracked it and learnt how to do numerous things. Within my video I used a range of
different effects and transitions in order to enhance my video and make it entertaining so that the
audience would not get bored easily throughout the process of watching. When it came to uploading
all of my clips that were filmed into premiere elements some of them were quite dark so I increased
the colour resolution, not a lot as then the saturation would have made the clips look to bright, but
just enough so that the clips looked like they were filmed on a nice clear day.
All media that I wanted to use within my video had to be imported to Premiere elements, so in order
to do this I had to get my chosen media from files and folders within my work space and then import
them all to the folder in premiere elements. Once these were then added in I could then insert them
to my timeline to where ever I wanted. Most of the images used within the video were what me;
Heather Lomas and Lewis Bradley took at college grounds with a camera, the only one that I did not
take which was in my final video was the official Cheadle and Marple sixth form logo and this I saved
from the Cheadle campus website. I then imported this image to premiere elements. All of the
images imported were JPEG file formats. The quality of the video on premiere elements whilst I was
still creating it wasn’t really high definition and it was all quite fuzzy, but in order to prevent this I
just kept rendering the work area. This made quite a difference when I exported the final video as
now when you watch the video the fuzziness has now disappeared which is good, but I wouldn’t
really say that it is now amazing quality as it again still doesn’t look at a high definition level and this
is no fault of my own.
Considering I used an audio file to play throughout the video I had to make sure that this was an
appropriate file format otherwise I would not have been able to include a music file. So the audio file
was an VLC media file (mp3) and this was the right file format to use as well so I had no problems
with the music at all other than the song was a little bit too long and carried on even after the video
had stopped, but this was not a problem as all that I had to do was cut the music file down to the
size that I wanted, I cut the file down to around two seconds after the video had ended and then
added a ‘fade out’ effect to the music so that it faded out instead of just cutting off. I also added a
“fade in” effect to the beginning of the song this was so that it didn’t straight away come on but it
increased sound as it approached. Me and my group filmed over all three different interviews but
once uploaded to premiere elements they all sounded quiet and there wasn’t really any other way
to increase the volume as I had already increased the volume of the clip to the maximum it would go
to. At first I thought that the first interview clip could have been quiet because it wasn’t filmed on a
high definition camera, so the second one filmed was then done by a HD camera. But when I looked
back at this clip I noticed that even though Lewis Bradley (who was speaking in the interview) was
supposed to be speaking about the creative media course instead the whole video was just about
the Cheadle Campus, this was all of our mistakes so again I got Lewis to film one more interview
speaking specifically about creative media and what it can provide you as a student. I then added
this into the video but sadly there was still no way to increase the volume of the sound, even our
creative media teacher Jamie tried everything he could to help. I have still kept this video in as you
can hear Lewis speaking but he just isn’t that loud but it doesn’t make any difference what I did to

4. Leeanne Hibbert
increase the volume as nothing worked. All video clips were the file formats of VLC media files
(Mod).
Production Skills
Before even starting the process of filming I was doing many different ways of planning. I started
research straight away and was specifically looking at past adverts on the website named YouTube,
this was just to get ideas and also see how other colleges represented themselves i.e. as entertaining
or a more formal educational video. Then with my group we made two detailed storyboards which
covered the eight different scenes, including title pages such as one with the Cheadle address. Then
individually we each created a mood board, my mood board featured different images of the
Cheadle College as well as the official Cheadle and marple sixth form logo. I also added on to the
mood board the colours I would be using throughout the video and these were the colours that
represent both Cheadle and marple campus’s which are blue and green. I then researched different
video assets and made a document about these specifically, explaining different angles and shots
that I could use throughout the filming and video.
Work flow and time management
I maintained my deadlines very well and did not have to worry about or rush any part of the filming
or editing of the video. When it came to technical demands we as a group coped very well, there
was three in our group and each of us had a go at filming a scene. Throughout the project we
worked very well together and made sure that each of us was doing something specifically that
would help towards the filming of the video, whether this was planning or filming. One of the main
reasons why I think that everything ran smoothly was the fact that we had all planned in so much
detail what we was going to do that we straight away just got on with it without any fuss.
Feedback
To receive feedback I made a questionnaire which had questions all to do with my final promotional
video such as ” what did you like about it?” or “what do you think could be improved?” etc. I then
gave this questionnaire out to a few people who I then let watch my promotional video so they
knew what they was giving me feedback on. The quotes below are some feedback that I gained from
these questionnaires.
1. “There is a good use of effects& transitions; this makes your video more entertaining to the
audience”
2. “I like your song choice I think it suites what you are advertising, although the music seems to
be going really fast and sometimes doesn’t really fit with where and what part the video is up to”

5. Leeanne Hibbert
3. “I like the fact you have used the Cheadle and marple logo within your video, this makes it look
more like it was created by the college themselves”
4. “ There is one title page within your video that is like a rolling credits them but the writing goes
up quite fast so you can’t really see what it says that well. This isn’t too bad as all you would need
to do to improve this is slower the time down on that particular scene.
As you can see I have chosen 4 comments of feedback that people had given me. I have chosen two
positives and two negatives. I am happy with these comments and I have taken to consideration the
improvements that have been given to me to make my promotional video even better.
My client Roger also viewed my final promotional video and he also gave me back feedback. After
Roger viewed my video he did say that the video overall was very good and he like the way that I had
put it together. He did mention how that the images I have used of around the college didn’t really
show students ‘hanging out’ as I had included an image of both the Hub and the refectory but I took
these images when no students were around so Roger said it would have looked more appropriate if
I was showing students relaxing and having dinner as I did comment under one of these images
saying “the Hub is a place for students to chill out” so It would have made more sense to show
students in there. Another thing was he did notice a few capital letters that wasn’t needed within my
video such as the last slide I had put ‘RD’ where as I should have put ‘Rd’. I also put the words aswell
together when they should be two single words ‘as well’. I am glad Roger was honest with me and
had given me possible improvements to make to the video, I do also agree with what he said as I
then noticed all the above comments myself.
Constraints Experienced
As part of a production team we had to take into consideration the legal and ethnic considerations,
this was to make sure that we did not upset or anger anybody when it came to them as the audience
viewing each of our final promotional videos. Another thing that I alone also had to take into
consideration was the major point that is copyright. Copyright was one of the main issues that I
needed look into and understand when it came to putting together the final video for college.
This meant that I needed to reassure the college that all of the work which is produced for the video
is one hundred per cent all of my very own original work. I did use the Cheadle logo within my video
but I have said this in the shot log document and I am in no way using this as if it is my own work so
there for it is not an issue.

6. Leeanne Hibbert
Management
Nobody had leadership at first in the creation of producing the promotional video because as said
before we was working in a small group and helping each other to produce the filming and
storyboards etc. so we was all responsible for all of this. It was only when it came to using the
software premiere elements that we all became individually responsible for our own footage as
none of our final videos are the same. We each used this software to produce our own edited
version of this meaning we all made different decisions on what effects we would use within the
final video. However we did keep in regular communication with our team just for advice and help
on sometimes working premiere elements. I think all of us as a group also kept in communication
with client as we had two meetings with him before even starting to film and this was so that he
knew specifically are ideas and as a group we felt we could easily speak to the client openly about
our ideas.
I feel that I achieved the goal of promoting the college and specifically the Creative media course
that Cheadle campus offers. I also think I kept specifically within my original intensions all though I
did make some slight changes such as adding more title pages which had information on about the
creative media course, plus another title page which explained the different places where students
can hang out and study around the Cheadle campus.
If I had to do this project again I do think that my video may be a lot better but this is only because I
now know the software premiere elements very well where as when I started this project I didn’t so
the first few days of editing the video was more getting use to the software and finding out what I
could do on it.
Conclusion
I am actually very pleased with my final promotional video and how that it has turned out.
Considering that when I first started to edit and create the video in the software Premiere Elements
which I wasn’t really skilled in. However I now feel confident with this programme and feel I could
create another video again but perhaps at a shorter amount of time. I do feel that If I was to do this
particular video again then It would be a lot better as I now know what I am doing in this software so
could just crack straight on with it, but other than that I think my promotional video is successful and
does look quite professional.