In today increasingly networked organizations, computers and the network do most of the work, from data gathering to customer care and response. The marketing function disappears into a network of relationships and responsabilities between man and machine throughout the value chain. Computers and software will play a bigger and bigger role in the producer-consumer dialoge and relationship. Computers will became smarter, faster and more humanlike. Regis McKenna

1. Intelligents Agents for the Total Access Era La tecnologia ha portato la socialit à sin dentro le aziende. E adesso? by Leandro Agrò - http://www.leeander.com Foto: Andrea Benassi

3. Cooperate, Don't Control: la Killer-APP sono le persone

9. The Long Tail of interactions with users Matteo Penzo (Gabetti)

10. Near Future Marketing has become a Technology. In today increasingly networked organizations, computers and the network do most of the work, from data gathering to customer care and response. The marketing function disappears into a network of relationships and responsabilities between man and machine throughout the value chain. Computers and software will play a bigger and bigger role in the producer-consumer dialoge and relationship. Computers will became smarter, faster and more humanlike. Regis McKenna

13. Leandro Agrò - Interaction Designer Design & Vision Director - Kallideas SpA http://www.leeander.com mail: leeander@gmail.com skypeID: leeander