Why Teams call analytics are critical to your entire business
Microsoft - The Big Data opportunity
1.
2. New sources of data
Social Networks driving change in communication
style and frequency
Increased use of mobile communications
Massive increase in digital data
Legislation – AML and prevention of crime
Need to understand business risks better
New Channels
Hyper competition – fight for share globally
Targeting use of marketing funds
Automating reputation analysis
12. • Optimise Ad placements and frequency
• Conversion Funnel Analysis / Time to Convert /
Conversion Window Analysis
• Day Part Performance –impressions, clicks, and
conversions fluctuate
• Geographic Performance
• Key Path Analysis – uncover search behaviour patterns
13. HADOOP as a Service HADOOP on Premises Datawarehouse
Low cost SQLServer Archive
Master Slave (s) Slave (s)
Master Storage
Task Task
Task
Tracker Tracker
Task
Tracker Tracker MS BI
PDW
Job
Tracker Job Tracker
MapReduce MapReduce
Name HDFS Name HDFS
Node Node
T SQL Server
SQOOP
T
Data Data Data Data
Node Node Node
Analysis Service
Node
HIVE
SQOOP
SQOOP
Multi-node Azure Cluster