1. Bindi Karia
Microsoft Emerging Business Team
VC / Emerging Business Lead, Microsoft UK

2. Entrepreneurial Ecosystem
(Local Software Economy)
Incubators
Investors
Students
Technology
Entrepreneurs

3. Challenges For Startups
• Extending runway • Licensing provisions
• Cash crunch • Installation/Configuration
• Technology lock in • Business model
• Market exposure • Professional support
• Funding • Technical guidance
• Customer credibility • Architectural guidance

4. Software Costs
Total Business Costs
DataCenter Costs
Software
R&D General/Admin
Hardware (G&A)
Software
Other
Staffing
Training
Sales & Marketing
Software licenses represent a small percentage, less
than 10%*, of overall hosting costs
*Source: IDC, 2007, Three Year Server TCO Study and estimated by hosters, OpSource and GoGrid, October 2008.
4

5. Microsoft BizSpark
Microsoft BizSpark is a program designed to provide software startups all the resources they need to build
successful companies and connect them with a community of experts.
Over 37k startups have joined BizSpark since Nov’ 08. BizSpark is available in 112 countries, 9 languages
In the UK, there are now over 2300 companies in the programme.
Software
• Full featured development tools and production for 3 years.
Software • Free Windows Azure computing time for 16 months.
Support
Visibility • Professional technical support from Microsoft: Email support, Managed
newsgroups, invitation to BizSpark Camps.
Support • 2 Free MSDN Support incidents.
Visibility
• Profile on BizSpark Connect.
• Promotion on BizSpark.com.
• Offers and Events on BizSpark Connect.

6. Engaging Worldwide
Microsoft R&D
Development centers and research labs
Emerging Business Teams
Start-up Evangelists – current
Start-up Evangelists – planned
BizSpark Country Champs
Start-up Evangelists – current
Innovation Centers
Existing and planned

7. How BizSpark Works
University
incubators,
government Investors Entrepreneur and
agencies industry associations Hosters
Network Partners sponsor Startups
Startups join BizSpark™

8. Three Years And Beyond
BizSpark Graduation Offer
Keep the software you have & optionally purchase subscriptions to keep it
Get software, updated
support, and
visibility when
they are Tools and platform technologies
most valuable • Startups keep the perpetual licenses for the
and least • development and design tools
affordable.
After 3 years
• Startups have the opportunity to renew the MSDN subscription to
review updates
Production licenses
• Upon exit transition to appropriate commercial license offer
• Once in production, software licenses typically represent a small
Get all the percentage, less than 10%*, of the overall hosting costs.
program • Scalability and manageability will be the major cost drivers
components
for three years.
Partner programs
• Startups can join one of our partner programs, e.g. Microsoft Partner
Program
*Source: IDC, 2007, Three Year Server TCO Study and estimated by hosters, OpSource and GoGrid, October 2008.

9. BizSpark Connect
BizSpark Connect offers
Startups the opportunity
to achieve global visibly to
an audience of potential
investors, clients and
partners by profiling their
company and posting
offers and events in the
BizSpark virtual
networking hub.

10. Supporting Innovation
Innovation Centers
Government agencies Industry associations
Research Centers
Students Startups Partners
Investors
Universities Technical associations
Program Startup zone
DreamSpark/ MSDN
Microsoft Empower
MSDNAA BizSpark Community
Resources Microsoft Action Packs
Innovation Academy Cloud Essentials
Imagine Cup BizSpark One
Search for
“Faculty Connection UK”
and
Search for “BizSpark UK”
“Microsoft UK Students” on LinkedIn
on Facebook

11. BizSpark Camps – 4 in the UK past year
BizSpark Camps are designed to enable the accelerated success of early stage Startups by
providing a hands-on experience for Startups, driving engagement with technology and provide
proving prototyping opportunities to accelerate solution development and deployment. It also
allows Startups to engage with other Startups in their network to raise awareness around their
software solutions.

12. On-Line Training Channel
• On-line content
for startups
• 45 business
related sessions
• Multiple technical
sessions
• Content updated
every quarter
www.bizspark.com
www.msdev.com/bizspark

13. Summary
• Visit www.bizspark.com to learn more
• BizSpark UK Linked In Site

14. © 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market
conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.