What Info Do You Absolutely NEED to Have on Your Website?
1. When it comes to generating business, your website is a
very important part of your marketing toolkit. With
people researching online more than ever, your website
needs to explain what you do, subtly detail why you are
better than the competition, and entice people to contact
you. It needs to supply information, but also leave people
wanting more. After coming across too many poor
websites, we thought we'd outline the key elements that
you absolutely have to include on your website if you
want to propel your company forward.
2. * Home page - think of the home page as a first
impression. You only get to do it once, so do it well!
Contact a design agency to help you create one people
won't easily forget. Assume that every visitor is exploring
your products and services for the first time. As such, your
home page needs to be clean, simple, visually pleasing,
and inviting. The key is to avoid launching into anything
too detailed; your aim is to 'hook' people and incite them
to keep clicking through the website. Remember, too, that
people like pictures! Include a few relevant ones on the
home page. By including images, you'll be helping the user
understand your message quickly and easily. When it
comes to style, pictures break up the content on the page,
and by doing so, make it nicer to look at!
3. * About us - the internet can be quite an impersonal
medium, so an 'about us' page can forge a connection
between you and the visitor. This page should tell your
visitors who you are, what you do, and why they should
hire you or buy what you're selling. It's a good idea to
include short bios of your staff, as well as photos, so
people can put a face to the name. It's also great to have a
mission statement, or a quote from the founder.
4. * Products and services - it's essential that you dedicate a
page about what you can offer clients. If you offer a range
of products or services, create a new page for each. Each
page should have a heading and a brief summary of the
product or service. To demonstrate the effectiveness of
your products/services, you can also include case studies.
You don't want to drown your reader in information (and
let's face it, they won't read pages and pages) - you just
want to give them enough to really get them thinking
about you. If you need help in making a great website,
hire a website development company to do the hard work
for you.
5. * Contact us - Providing a few key contact details is a
must! On the actual 'contact us' page, include your
business name, address, email, and phone and fax
numbers. We'd also suggest placing your contact details at
the bottom of every page of the website as a footer, or
displaying your phone number above the header. This will
remind people that you are available to chat more, and
give the impression that you're approachable.
6. While these pages are 'non-negotiables', you can of course
include others. Client portfolios, testimonials, FAQs, news
and media pages are all great 'added extras' to get people
clicking!