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Mobile - are you there? Steffen Ehrhardt for ROCKIT Performance Marketing
1. Google – vertraulich. Vervielfältigung nicht gestattet.
Steffen Ehrhardt
April 2014
Mobile is always there
YouAre Too?
2. Google – vertraulich. Vervielfältigung nicht gestattet.
Agenda
1 Mobile consumer journey
2 Do you reach your mobile users?
3 Be seen – be first – be best
12. Google Confidential and Proprietary
77%
Source: Our Mobile Planet, Understanding the Mobile Consumer, Ipsos MediaCT and Google consumer survey, May 2013
Today, mobile is a part of daily life
of consumers use a
smartphone today - up
from [44%] a year ago
of consumers have
researched a product or
service on their phone
of consumers say they’ve
used a smartphone to
research a purchase
completed on a computer
of consumers say they’ve used a
smartphone to research a
purchase completed offline
of consumers say they’ve
completed a purchase
on a smartphone
56%
46%
40%
38%
13. Google – vertraulich. Vervielfältigung nicht gestattet.Google – vertraulich. Vervielfältigung nicht gestattet.
Online commerce growth is driven by mobile
8%
20%
31%
-6%
15%
93%
120%
132%
47%
88%
Amazon Otto Gruppe Idealo Apple.com eBay Shops
Desktop Mobile
WebsiteTrafficYoY%
Source: comscore, 2013
15. Google – vertraulich. Vervielfältigung nicht gestattet.
Agenda
1 Mobile consumer journey
2 Do you reach your mobile users?
3 Be seen – be first – be best
16. Google – vertraulich. Vervielfältigung nicht gestattet.Google – vertraulich. Vervielfältigung nicht gestattet.
You lose out on your competition if you do not
appear on mobile
17. Google – vertraulich. Vervielfältigung nicht gestattet.
Agenda
1 Mobile consumer journey
2 Do you reach your mobile users?
3 Be seen – be first – be best
18. Google – vertraulich. Vervielfältigung nicht gestattet.Google – vertraulich. Vervielfältigung nicht gestattet.
Three steps to reach your mobile users
1. BE SEEN
2. BE FIRST
3. BE BEST
If you are not moving –
your competitors will.
Make the best out of the mobile
web – it will only become bigger
and more important.
Make sure people can find you
19. Google – vertraulich. Vervielfältigung nicht gestattet.Google – vertraulich. Vervielfältigung nicht gestattet.
Some useful sources
www.google.com
www.youtube.com
www.consumerbarometer.com
www.ourmobileplanet.com
20. Google – vertraulich. Vervielfältigung nicht gestattet.
With mobile you are always there
Thank your very much!
Steffen Ehrhardt
Notas do Editor
76% use a smartphone when commuting to work (ourmobileplanet.com, 2012)
67% use a smartphone in a restaurant/cafe, e.g. during lunch break (ourmobileplanet.com, 2012)
78% use a smartphone at work (ourmobileplanet.com, 2012)60% moved from smartphone to PC while browsing the internet or shopping online (Multi-Screen Study, 2012)
84% of smartphone shoppers use their devices to help shop while in a store (In-Store Shopper Research, 2013)
59% consume internet and TV parallely and 31% look up products on their mobile devices after having seen them on a TV ad (Sevenonemedia, 2013)