Grateful 7 speech thanking everyone that has helped.pdf
Social Media: The good, the bad & the ugly
1. Social Media:
The Good, The Bad & The Ugly!
Carol Skyring
carolskyring.com
http://flic.kr/p/5uhL7d
Social Media for Not for Profits Conference, Melbourne 28-29 March 2012
2. Key issues and concerns surrounding social media for NfPs
How some NfPs are using social media well & others not so well
Learning from past mistakes and safeguarding future projects
3. Your Social Media use
1.I’m not using social media yet.
2.I’m thinking about using social media.
3.I’ve been dabbling.
4.I’m pretty experienced with social media
5.I tweet therefore I am!
4. Key issues &
concerns
What is social media?
Why should we use social media?
How can we use social media?
What if we don’t use social media?
How do we get started?
What can go wrong?
http://www.flickr.com/photos/mattcameasarat/6885088849/
6. Social Media
• Umbrella term for various technologies and
social interaction using words, pictures, videos
and audio.
• Interactions between people.
• Involves building communities.
12. Nearly two thirds of Australian
internet users participate on
social networking sites.
Sensis Social Media Report, May 2011
13. 200 million tweets sent each day
Source: http://blog.twitter.com/2011/06/200-million-tweets-per-day.html 30 June 2011
http://www.flickr.com/photos/thenextweb/3346248321/
14. Social Causes Study: http://mashable.com/2009/03/26/social-media-nonprofit-study/
15. What if we
don’t use social
media?
Lost opportunities!
http://www.flickr.com/photos/ell-r-brown/5866188421/
16. How do you
get started?
Look at what others are doing.
Formulate a strategy:
who
what
where
when
why!
17. Using social
media well
(and not so well!)
Some examples.....
http://www.flickr.com/photos/55345035@N00/284333073/
20. Examples
• Mission Australia - extensive & good use + CEO (but
hidden at bottom of their website)
• Red Cross - extensive & good use
• Centrelink - links to link (clever or lazy?)
26. A campaign
gone wrong!
“We have been touched by the
generosity of our fans - thanks
to your suggestions, Bing Lee has
decided to donate $1 for every
fan we have on the Bing Lee
Facebook page to the
Queensland Flood Relief Appeal.
Share this with everyone you
know and let's aim for $10,000
worth of donations by the end
of the month!!” (January 2011)
27. Measure success - did you meet
your goals?
• Google Alerts
• Social Mention
• Samepoint
• Twitter Search
• Twitter Sentiment
• Twitratr
28. Good Bad Ugly
There’s only one
You can engage It takes time and a
thing worse than not
with supporters & good strategy and
doing social media -
extend your reach policy
doing it badly!