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Question 2
How effective is the combination
of your main product and ancillary
texts?
Introduction

 • I will be analysing my two print productions to
   discover how coherent they are to each other in
           creating a recognisable hose style.
 • I have looked into each product separately and
   then combined my thoughts in how I feel both
  my ancillary products and the music video share
      a coherent house style and characteristics.
My Advert                             Text from ‘Dafont.com, all
                                       text in ‘The quick monkey.’ I
Visual aspects: The use of the         layered the font using three
moon I created, showing                colours, red white and black to
elements of ‘young’ and                create my desired effect. All
‘homemade’ reflecting the ‘Late        are uppercase and do not have
Nite’ element of the band name.        a distinct baseline or cap-
                                       height, making it feel
 Background: using                     ‘handmade’ and quirky.
 house style colours. I
 created this background
 on Photoshop using a                 Main image of the three
 brush and eraser tool of             guitarists with the lead singer
 Black (#0c0c0c), Grey                at the front, showing he is the
 (#737373) and white                  ‘main’ focus of the band.
 (#ffffff). I also used the
 same red stripe identical            Posture and Posemics:
 to the back panel on my              They are jumping in the air
 digipak showing they are             showing ‘band’ and
 coherent and as part of a            ‘performance’ characteristics.
 package.
                                          Silhouette to show the
Visual themes : Coherent to the           drummer is not a main
digipak connotations of ‘young            feature of the band
band’.

  Costume: stereotypically
  ‘alternate’ clothes worn by youth      Business logos: a main
  to represent them as teenagers.        convention for
                                         advertisement
My digipak
                                   Background: using
                                   house style colours of                                 Props- use
                                   Black (#0c0c0c), Grey                                  of the guitars
                                   (#737373) and white                                    to connote
                                   (#ffffff).                                             they are a
                                                                                          rock band
                                                                                          and hands
Visual aspects:
                                                                                          on with the
The use of the moon
                                                                                          music.
I created, showing
elements of ‘young’
and ‘homemade’
reflecting the ‘Late
Nite’ element of the
band name.,
(#e6fe14)




                                                                                      Artificial lighting
                                                                                      gives the digipak a
                                                                                      ‘polished effect’




 Costume- stereotypically, ‘everyday’
                                                6 panel layout-
                                                                  Text: font from dafont.com-
 clothes which fit in with the genre            a generic         ‘The quick monkey’ used through
 of music we were working in.                   convention        out both the digipak and advert.
 Hoodies, jumper, retro t-shirts,               researched
 fringe hairstyles.
What is My house style?
  • Quirky outgoing, decorative font which connotes the sense of
    ‘excitement’ which is used throughout both products.
  • Bright colours, especially yellows and reds, used in the moon
    and the red stripe used as a background highlighter.
  • Coherent costumes, ordinary but stereotypical clothes, worn
    by the audience profile of my products including hooded tops,
    branded t-shirts, ‘authentic’ looking jumpers, with fringes
    covering the face, often known as ‘emo.’
  • Consistent background used throughout, to further the sense
    of teenagers having fun and they are enjoying the limelight,
    with artistic background, and not taking anything seriously.
  • Similar postures throughout, such as the jumping poses which
    was used in both advert and digipak. Using the same body
    language, showing the emphasis Matt puts into the music
    shown through both the print production and the video.
  • High form of artificial lighting, to make the productions seem
    more professional and high in entertainment.
Branding- Logo
I spent a while developing my bands name logo, as
    it had to represent the band themselves and the
    music which they produce. I used dafont.com
    and downloaded several fonts which I thought
    would be ideas for this which would connote the
    same sense of enthusiasm and quirky feel which
    I was hoping my video would pursue After
    collecting feedback from my focus group about
    the texts I had decided would fit the genre , I
    decided to use ‘the quick monkey’ (bottom on
    the right). I then developed this logo on
    Photoshop to make it more interesting to the
    eye of the audience, and not just leave it plainly
    black. I wanted to add some character to it, so
    the audience would be able to recognise it as
    something unique and refers to the bands
    image. I duplicated the text
   twice more and changed one to white (#ffffff) and red (#c45e5e), rebellion colours connoting teenagers.
   Using the layering technique on the program, I was able to layer and move each text , to add more colour
   and style into the design. You can see the elements of all three colours being used, with the black as the
   conventional main colour to stand out above the brightness of the images. This layering also adds a little bit
   of a 3D shadowing effect to it, to make the whole album seem more enthusiastic and represent youth as
   rebellious.
Are both my ancillary products
Coherent?
I think my work does have a coherent house style as I consciously ensured
   that both the digipak and advert complimented each other to show a visible
   recognition between the two. I used the same font throughout both
   products, with the uppercase layered effect in the 3 house style
   colours, black white and red across both pieces. Furthermore I used the
   same three band members in similar poses and positions, using the
   same costumes to further this coherency. Therefore it seemed logical to use
   the silhouette I created in replace for the drummer, to show he is still part
   of the band, even though he is unrecognisable as a person (due to
   complications with permission). I also used the same mono-colour
   background on both; 4 digipak panels and my poster, which started to build
   up my house style as a young band with bright colours and patterned
   backgrounds to entice their audience. I also used my visual image
   representing ‘Late Nite’ of the moon in both products as I felt it was an
   important requirement which made these two products unique to others I
   researched, as it has the image from the band name as a sort of logo.
Music Video- Image 1
 Natural light which is                                                     Camera angle : mid-shot / close-up of the lead
 fresh and                                                                  singer, which is something we were influenced by
 bright, connoting a                                                        from Justin Bieber’s ‘Beauty and the beat’
 enthusiastic video.




The colours don’t seem
to be as bright as I have
used in my digipak and
advert. They seem to
be neutral and notated
around green
variations, therefore I
don’t think it initially
targets a young
audience.




   Visual aspects: The main actors made apparent straight away with a direct address to the audience..He is situated in the
   middle of the frame, showing he is the main aspect. His lip-syncing to the words ‘Hey guys’ are the first words he says which
   directs straight at the audience, through his direct contact by looking into the camera. The overall look given is similar to my
   digipak and advert. Similarly the costume is very similar to those used within my digipak using the same form of a hooded top
   with a fringe sweeping across his face, connoting a teenage feel and connecting with the target audience.
Music Video- Image 2                                                      Natural lighting- making it
                                                                          fresh and seem a natural
                                                                          occurrence
 Similar
 costumes of
                                                                                                        Again, quite
 everyday
                                                                                                        neutral colours are
 ‘alternate wear’ to
                                                                                                        being reflected in
 what my models
                                                                                                        this
 were wearing on
                                                                                                        location, therefore
 the digipak- initial
                                                                                                        not showing a
 reference back to
                                                                                                        visible link to my
 here.
                                                                                                        brightly coloured
                                                                                                        ancillary products.

Nice bright blue sky to
connote the energy in
the video, which is a
typical convention of
many outdoor videos.




 The jumping in the car, could be a visual reference to the jumping on my digipak and
 advert as the main focus, showing some coherency of posture and movements between
 still images and the video.
Music Video- Image 3                                         Natural lighting. It does look very dark and
                                                             dingy, which is something we did not pick up on when
                                                             we were filming. We did try out other methods of
                                                             artificial lighting, but none of the lights we had made
                                                             any effect on the performance at the time. We are not
                                                             happy with the lighting at all, and the lighting is bright
                                                             in my digipak, therefore breaking this coherency of the
                                                             two media products.

                                                              Costume : very similar everyday clothes,
                                                              connoting teenagers which I also used in my
                                                              print production. The same clothes which I
                                                              used in the car scenes before the narrative
                                                              and performance comes together at the end.




Posture: Matt is getting into the music, and using some
of the forms of postures from our research into other
music videos. He is the only one in the frame, making
him the focal point, and putting all his enthusiasm into
what he is singing. I used a similar still image of these
postures on my digipak to connote the enthusiasm of the
singing. However I feel that he is being more enthusiastic
on the print production than he does in the video, nether
the less it shows coherency by using similar forms of
posture in both my media texts.
Music Video- Image 5                                                 Costume: outgoing, normal everyday clothing
                                                                     associated with this type of teenager for the genre
Visual relations:                                                    of music I am working in.
same electric lead
and bass guitars used
in the video as the                                                                                   Effect: split
ones down                                                                                             screen effect of
throughout my                                                                                         three panels,
digipack and poster.                                                                                  with each
                                                                                                      guitarist being
                                                                                                      the main focal
                                                                                                      point of each
                                                                                                      separate panel.
                                                                                                      This effect of the
                                                                                                      split screen was
                                                                                                      something we
                                                                                                      were influenced
                                                                                                      to use through a
                                                                                                      video we looked
                                                                                                      into during
                                                                                                      production to
                                                                                                      add more
                                                                                                      charisma and an
                                                                                                      interesting style
                                                             Mise-en scene of a band set up
                                                                                                      to the video.
  Lighting: natural lighting, which does look slightly       outside a house with the full kit.
  dark and dingy. We used ‘brightness and contrast’ to try   The drummer is present, but has
  and boost up the levels more to try and make the           no close ups like the other band
  lighting seem more bright and fresh.                       members, as he is not featured as
                                                             a main member in the digipak.
Music Video- Image 6                                                             Natural lighting, with a blue sky, which is
                                                                                 conventional of an outdoor filmed video. Bright
                                                                                 setting to empathise the pace of the music and
                                                                                 the energy of the video.
Costume: everyday
wear, which is
something we showed
right through the
video, to allow them to
look as natural as
                                                                                                                   The document
possible to connect
                                                                                                                   was flipped,
with the audience. In
                                                                                                                   this text would
this shot, the model is
                                                                                                                   say ‘Late night
wearing an identical
                                                                                                                   reading’
jumper to the one he is
wearing in my digipak
design, just a different
colour, using grey
instead of blue.

  Posture and
  proxemics- Actor
  walking through gate
  and off camera.


                Bright colours of yellow, red, and blue used in the fence, which also
                correspond to the colours used in one of the panel on my digipak for the
                four separate backgrounds.
Music Video- Image 6                                                    Natural lighting , which now looks very dull and
                                                                        dingy, something which we wished we avoided. We
                                                                        attempted to brighten the clip up by using the
                                                                        ‘brightness’ and ‘contrast’ and make it seem more
                                                                        light.
Costume : again
everyday ordinary
clothes, which are the
same ones used in the
car element of the
video. The separate
performance and
narrative come
together at the end.


 Posture and
 proxemics: band
 playing the music in a                                                                               Props- musical
 performance manor.                                                                                   instruments, cables
                                                                                                      , microphone and
                                                                                                      amps, set out like a
                                                                                                      proper
  Posture: jumping movements which adds to the                                                        performance which
  energy of the video, and the jumps are on the beat                                                  adds to our mis-en
  which allows the video to run more smoothly. There      Guitars: These are a visual relation to     scene of the frame
  is also the visual relation to the advert and digipak   the guitars used on my print                and the meaning of
  where all three band members are jumping, which         productions, further showing the            the song- singing
  is reflected here where Brandon is jumping in the       coherency between the two media             outside the girls
  air after Matt does not.. Showing an entropic twist.    products.                                   house.
Is my video consistent?
After analysing my video, I feel that there are aspects which are coherent within
itself, and other aspects where it seems not to be. This coherency is mainly due to the
fast paced editing which we have kept consistent all the way through to reflect the pace
and beat of the song. We also tried to use the same style of ‘normal ordinary’ clothing
costume on the cast which corresponds to our main target audience of ‘alternate’
teenagers. The feel of determination and rebellion is shown throughout with the road
trip all the way through the video.

However the lighting is not coherent all the way through. There are some elements
where the natural light is really bright and reflects to the pace of the music in the way
we intended. Other clips were really dark and dingy, which did not reflect the whole
mood of the enthusiasm of the video, and made it harder for the audience to watch. It
did not reflect the true spirit of the music, however this dingy lighting was more
coherent that the bright lighting, which is something we did not intend, and are quite
disappointed with. All the different camera angles also seem to have different levels of
lighting, which makes the video seem distorted and not run as smooth as it should of
done. We tried using the brightness and contrast to alter these levels to try and create
consistency, but this seemed to make it worse, not better.
How coherent are my print
productions and video together?

 The colours used in my print
 production and main video are very
 different to each other which gives
 both media products very different
 feels I have used bright colours, of
 reds and yellows with bright
 photography lighting to show the
 professionalism in my work.
 Whereas with the video, the
 lighting is slightly dark which does
 not give the same professional feel,
 and makes it seem more
 homemade, therefore showing
 some incoherency between the two
 products.
How coherent are my print
productions and video together?
 Props
A big element which makes both my products coherent and
recognisable as a joint marketing package is through the use of
props, especially the guitars which has built up part of my house
style. In the Photo-shoot for the images to use in my digipak, I took a
variety of pictures, using my own DSLR of the cast playing their
instruments of guitars and bass guitars, all of which were different,
making each band member unique. I made sure I included some of
these pictures on my digipak to ensure that it was recognisable as a
band who played their own instruments, and performance is more
important within the genre. These guitars are very visible throughout
my digipak, connoting this performance orientated band.
Throughout the performance scenes in the video, the band are using
the exact same three guitars as they perform the song. This makes
clear visible links between the digipak and video, as I have use
consistent props throughout both media products.
How coherent are my print
productions and video together?
                    My digipak focus’ on the performance area, which is a big
             convention in this genre. This performance is taken away within
            the video, as I feel we have included more of a narrative than we
           necessarily needed and I think we should of focused more around
          the performance of the band with little less of the story. I think we
            may of chosen the performance over the narrative, if the lighting
          from our performance shoot was bright as we were not happy with
              the results we had, but did not have the time to go back and re-
               shoot. The enthusiasm the boys put into the performance was
              excellent, so it is a shame we could not incorporate more of the
           performance into the video, but the elements we did use we think
            work really well to the music with the lip-syncing being the main
                          redundant convention, used extremely well to the
                      lyrics. It was essential that due to our research we used
                       as much performance as we could, so we saturated the
                video as much as we could with the good shots and angles we
               filmed which the lighting was decent in and fitted them to the
            music and beat, using the razor tool to make it more exciting and
                                                                        snappy.
How coherent are my print
productions and video together?
  Posture
In both my ancillary and video I
have tried to use a same sort of
posture used by the cast. My advert
in particular focus’ on the boys
jumping in the air with the guitar.
Since I used this image, I thought it
was important to incorporate the
same style of jumps and posture in
the video, to show the recognition
between the ancillary jumps and
the similar jumps used in the
video, this is to show my two
products are coherent in the same
media package, through other
characteristics than just costume
and colour.
Hypothetical Improvements

  • Lighting was a really big issue when it came to our music video, and each
    clip looks slightly different. We filmed on different days so it doe not look
    coherent that the car and park days are really bright, whereas the
    performance is dark and dingy. I think we could have taken more stronger
    lighting to the location to brighten up the surrounding area and the
    performance as a whole.
  • I think we could have used more jumps in the performance to reflect my
    digipak images more, making the two products more coherent.
  • It would be ideal if we have included more fractional clips of matt and lily
    together to help anchor the narrative to the audience, as we were fed back
    that it was quite unclear, however this could encourage the audience to re-
    watch the video.

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Question 2

  • 1. Question 2 How effective is the combination of your main product and ancillary texts?
  • 2. Introduction • I will be analysing my two print productions to discover how coherent they are to each other in creating a recognisable hose style. • I have looked into each product separately and then combined my thoughts in how I feel both my ancillary products and the music video share a coherent house style and characteristics.
  • 3. My Advert Text from ‘Dafont.com, all text in ‘The quick monkey.’ I Visual aspects: The use of the layered the font using three moon I created, showing colours, red white and black to elements of ‘young’ and create my desired effect. All ‘homemade’ reflecting the ‘Late are uppercase and do not have Nite’ element of the band name. a distinct baseline or cap- height, making it feel Background: using ‘handmade’ and quirky. house style colours. I created this background on Photoshop using a Main image of the three brush and eraser tool of guitarists with the lead singer Black (#0c0c0c), Grey at the front, showing he is the (#737373) and white ‘main’ focus of the band. (#ffffff). I also used the same red stripe identical Posture and Posemics: to the back panel on my They are jumping in the air digipak showing they are showing ‘band’ and coherent and as part of a ‘performance’ characteristics. package. Silhouette to show the Visual themes : Coherent to the drummer is not a main digipak connotations of ‘young feature of the band band’. Costume: stereotypically ‘alternate’ clothes worn by youth Business logos: a main to represent them as teenagers. convention for advertisement
  • 4. My digipak Background: using house style colours of Props- use Black (#0c0c0c), Grey of the guitars (#737373) and white to connote (#ffffff). they are a rock band and hands Visual aspects: on with the The use of the moon music. I created, showing elements of ‘young’ and ‘homemade’ reflecting the ‘Late Nite’ element of the band name., (#e6fe14) Artificial lighting gives the digipak a ‘polished effect’ Costume- stereotypically, ‘everyday’ 6 panel layout- Text: font from dafont.com- clothes which fit in with the genre a generic ‘The quick monkey’ used through of music we were working in. convention out both the digipak and advert. Hoodies, jumper, retro t-shirts, researched fringe hairstyles.
  • 5. What is My house style? • Quirky outgoing, decorative font which connotes the sense of ‘excitement’ which is used throughout both products. • Bright colours, especially yellows and reds, used in the moon and the red stripe used as a background highlighter. • Coherent costumes, ordinary but stereotypical clothes, worn by the audience profile of my products including hooded tops, branded t-shirts, ‘authentic’ looking jumpers, with fringes covering the face, often known as ‘emo.’ • Consistent background used throughout, to further the sense of teenagers having fun and they are enjoying the limelight, with artistic background, and not taking anything seriously. • Similar postures throughout, such as the jumping poses which was used in both advert and digipak. Using the same body language, showing the emphasis Matt puts into the music shown through both the print production and the video. • High form of artificial lighting, to make the productions seem more professional and high in entertainment.
  • 6. Branding- Logo I spent a while developing my bands name logo, as it had to represent the band themselves and the music which they produce. I used dafont.com and downloaded several fonts which I thought would be ideas for this which would connote the same sense of enthusiasm and quirky feel which I was hoping my video would pursue After collecting feedback from my focus group about the texts I had decided would fit the genre , I decided to use ‘the quick monkey’ (bottom on the right). I then developed this logo on Photoshop to make it more interesting to the eye of the audience, and not just leave it plainly black. I wanted to add some character to it, so the audience would be able to recognise it as something unique and refers to the bands image. I duplicated the text twice more and changed one to white (#ffffff) and red (#c45e5e), rebellion colours connoting teenagers. Using the layering technique on the program, I was able to layer and move each text , to add more colour and style into the design. You can see the elements of all three colours being used, with the black as the conventional main colour to stand out above the brightness of the images. This layering also adds a little bit of a 3D shadowing effect to it, to make the whole album seem more enthusiastic and represent youth as rebellious.
  • 7. Are both my ancillary products Coherent? I think my work does have a coherent house style as I consciously ensured that both the digipak and advert complimented each other to show a visible recognition between the two. I used the same font throughout both products, with the uppercase layered effect in the 3 house style colours, black white and red across both pieces. Furthermore I used the same three band members in similar poses and positions, using the same costumes to further this coherency. Therefore it seemed logical to use the silhouette I created in replace for the drummer, to show he is still part of the band, even though he is unrecognisable as a person (due to complications with permission). I also used the same mono-colour background on both; 4 digipak panels and my poster, which started to build up my house style as a young band with bright colours and patterned backgrounds to entice their audience. I also used my visual image representing ‘Late Nite’ of the moon in both products as I felt it was an important requirement which made these two products unique to others I researched, as it has the image from the band name as a sort of logo.
  • 8. Music Video- Image 1 Natural light which is Camera angle : mid-shot / close-up of the lead fresh and singer, which is something we were influenced by bright, connoting a from Justin Bieber’s ‘Beauty and the beat’ enthusiastic video. The colours don’t seem to be as bright as I have used in my digipak and advert. They seem to be neutral and notated around green variations, therefore I don’t think it initially targets a young audience. Visual aspects: The main actors made apparent straight away with a direct address to the audience..He is situated in the middle of the frame, showing he is the main aspect. His lip-syncing to the words ‘Hey guys’ are the first words he says which directs straight at the audience, through his direct contact by looking into the camera. The overall look given is similar to my digipak and advert. Similarly the costume is very similar to those used within my digipak using the same form of a hooded top with a fringe sweeping across his face, connoting a teenage feel and connecting with the target audience.
  • 9. Music Video- Image 2 Natural lighting- making it fresh and seem a natural occurrence Similar costumes of Again, quite everyday neutral colours are ‘alternate wear’ to being reflected in what my models this were wearing on location, therefore the digipak- initial not showing a reference back to visible link to my here. brightly coloured ancillary products. Nice bright blue sky to connote the energy in the video, which is a typical convention of many outdoor videos. The jumping in the car, could be a visual reference to the jumping on my digipak and advert as the main focus, showing some coherency of posture and movements between still images and the video.
  • 10. Music Video- Image 3 Natural lighting. It does look very dark and dingy, which is something we did not pick up on when we were filming. We did try out other methods of artificial lighting, but none of the lights we had made any effect on the performance at the time. We are not happy with the lighting at all, and the lighting is bright in my digipak, therefore breaking this coherency of the two media products. Costume : very similar everyday clothes, connoting teenagers which I also used in my print production. The same clothes which I used in the car scenes before the narrative and performance comes together at the end. Posture: Matt is getting into the music, and using some of the forms of postures from our research into other music videos. He is the only one in the frame, making him the focal point, and putting all his enthusiasm into what he is singing. I used a similar still image of these postures on my digipak to connote the enthusiasm of the singing. However I feel that he is being more enthusiastic on the print production than he does in the video, nether the less it shows coherency by using similar forms of posture in both my media texts.
  • 11. Music Video- Image 5 Costume: outgoing, normal everyday clothing associated with this type of teenager for the genre Visual relations: of music I am working in. same electric lead and bass guitars used in the video as the Effect: split ones down screen effect of throughout my three panels, digipack and poster. with each guitarist being the main focal point of each separate panel. This effect of the split screen was something we were influenced to use through a video we looked into during production to add more charisma and an interesting style Mise-en scene of a band set up to the video. Lighting: natural lighting, which does look slightly outside a house with the full kit. dark and dingy. We used ‘brightness and contrast’ to try The drummer is present, but has and boost up the levels more to try and make the no close ups like the other band lighting seem more bright and fresh. members, as he is not featured as a main member in the digipak.
  • 12. Music Video- Image 6 Natural lighting, with a blue sky, which is conventional of an outdoor filmed video. Bright setting to empathise the pace of the music and the energy of the video. Costume: everyday wear, which is something we showed right through the video, to allow them to look as natural as The document possible to connect was flipped, with the audience. In this text would this shot, the model is say ‘Late night wearing an identical reading’ jumper to the one he is wearing in my digipak design, just a different colour, using grey instead of blue. Posture and proxemics- Actor walking through gate and off camera. Bright colours of yellow, red, and blue used in the fence, which also correspond to the colours used in one of the panel on my digipak for the four separate backgrounds.
  • 13. Music Video- Image 6 Natural lighting , which now looks very dull and dingy, something which we wished we avoided. We attempted to brighten the clip up by using the ‘brightness’ and ‘contrast’ and make it seem more light. Costume : again everyday ordinary clothes, which are the same ones used in the car element of the video. The separate performance and narrative come together at the end. Posture and proxemics: band playing the music in a Props- musical performance manor. instruments, cables , microphone and amps, set out like a proper Posture: jumping movements which adds to the performance which energy of the video, and the jumps are on the beat adds to our mis-en which allows the video to run more smoothly. There Guitars: These are a visual relation to scene of the frame is also the visual relation to the advert and digipak the guitars used on my print and the meaning of where all three band members are jumping, which productions, further showing the the song- singing is reflected here where Brandon is jumping in the coherency between the two media outside the girls air after Matt does not.. Showing an entropic twist. products. house.
  • 14. Is my video consistent? After analysing my video, I feel that there are aspects which are coherent within itself, and other aspects where it seems not to be. This coherency is mainly due to the fast paced editing which we have kept consistent all the way through to reflect the pace and beat of the song. We also tried to use the same style of ‘normal ordinary’ clothing costume on the cast which corresponds to our main target audience of ‘alternate’ teenagers. The feel of determination and rebellion is shown throughout with the road trip all the way through the video. However the lighting is not coherent all the way through. There are some elements where the natural light is really bright and reflects to the pace of the music in the way we intended. Other clips were really dark and dingy, which did not reflect the whole mood of the enthusiasm of the video, and made it harder for the audience to watch. It did not reflect the true spirit of the music, however this dingy lighting was more coherent that the bright lighting, which is something we did not intend, and are quite disappointed with. All the different camera angles also seem to have different levels of lighting, which makes the video seem distorted and not run as smooth as it should of done. We tried using the brightness and contrast to alter these levels to try and create consistency, but this seemed to make it worse, not better.
  • 15. How coherent are my print productions and video together? The colours used in my print production and main video are very different to each other which gives both media products very different feels I have used bright colours, of reds and yellows with bright photography lighting to show the professionalism in my work. Whereas with the video, the lighting is slightly dark which does not give the same professional feel, and makes it seem more homemade, therefore showing some incoherency between the two products.
  • 16. How coherent are my print productions and video together? Props A big element which makes both my products coherent and recognisable as a joint marketing package is through the use of props, especially the guitars which has built up part of my house style. In the Photo-shoot for the images to use in my digipak, I took a variety of pictures, using my own DSLR of the cast playing their instruments of guitars and bass guitars, all of which were different, making each band member unique. I made sure I included some of these pictures on my digipak to ensure that it was recognisable as a band who played their own instruments, and performance is more important within the genre. These guitars are very visible throughout my digipak, connoting this performance orientated band. Throughout the performance scenes in the video, the band are using the exact same three guitars as they perform the song. This makes clear visible links between the digipak and video, as I have use consistent props throughout both media products.
  • 17. How coherent are my print productions and video together? My digipak focus’ on the performance area, which is a big convention in this genre. This performance is taken away within the video, as I feel we have included more of a narrative than we necessarily needed and I think we should of focused more around the performance of the band with little less of the story. I think we may of chosen the performance over the narrative, if the lighting from our performance shoot was bright as we were not happy with the results we had, but did not have the time to go back and re- shoot. The enthusiasm the boys put into the performance was excellent, so it is a shame we could not incorporate more of the performance into the video, but the elements we did use we think work really well to the music with the lip-syncing being the main redundant convention, used extremely well to the lyrics. It was essential that due to our research we used as much performance as we could, so we saturated the video as much as we could with the good shots and angles we filmed which the lighting was decent in and fitted them to the music and beat, using the razor tool to make it more exciting and snappy.
  • 18. How coherent are my print productions and video together? Posture In both my ancillary and video I have tried to use a same sort of posture used by the cast. My advert in particular focus’ on the boys jumping in the air with the guitar. Since I used this image, I thought it was important to incorporate the same style of jumps and posture in the video, to show the recognition between the ancillary jumps and the similar jumps used in the video, this is to show my two products are coherent in the same media package, through other characteristics than just costume and colour.
  • 19. Hypothetical Improvements • Lighting was a really big issue when it came to our music video, and each clip looks slightly different. We filmed on different days so it doe not look coherent that the car and park days are really bright, whereas the performance is dark and dingy. I think we could have taken more stronger lighting to the location to brighten up the surrounding area and the performance as a whole. • I think we could have used more jumps in the performance to reflect my digipak images more, making the two products more coherent. • It would be ideal if we have included more fractional clips of matt and lily together to help anchor the narrative to the audience, as we were fed back that it was quite unclear, however this could encourage the audience to re- watch the video.