2. Introduction
• I will be analysing my two print productions to
discover how coherent they are to each other in
creating a recognisable hose style.
• I have looked into each product separately and
then combined my thoughts in how I feel both
my ancillary products and the music video share
a coherent house style and characteristics.
3. My Advert Text from ‘Dafont.com, all
text in ‘The quick monkey.’ I
Visual aspects: The use of the layered the font using three
moon I created, showing colours, red white and black to
elements of ‘young’ and create my desired effect. All
‘homemade’ reflecting the ‘Late are uppercase and do not have
Nite’ element of the band name. a distinct baseline or cap-
height, making it feel
Background: using ‘handmade’ and quirky.
house style colours. I
created this background
on Photoshop using a Main image of the three
brush and eraser tool of guitarists with the lead singer
Black (#0c0c0c), Grey at the front, showing he is the
(#737373) and white ‘main’ focus of the band.
(#ffffff). I also used the
same red stripe identical Posture and Posemics:
to the back panel on my They are jumping in the air
digipak showing they are showing ‘band’ and
coherent and as part of a ‘performance’ characteristics.
package.
Silhouette to show the
Visual themes : Coherent to the drummer is not a main
digipak connotations of ‘young feature of the band
band’.
Costume: stereotypically
‘alternate’ clothes worn by youth Business logos: a main
to represent them as teenagers. convention for
advertisement
4. My digipak
Background: using
house style colours of Props- use
Black (#0c0c0c), Grey of the guitars
(#737373) and white to connote
(#ffffff). they are a
rock band
and hands
Visual aspects:
on with the
The use of the moon
music.
I created, showing
elements of ‘young’
and ‘homemade’
reflecting the ‘Late
Nite’ element of the
band name.,
(#e6fe14)
Artificial lighting
gives the digipak a
‘polished effect’
Costume- stereotypically, ‘everyday’
6 panel layout-
Text: font from dafont.com-
clothes which fit in with the genre a generic ‘The quick monkey’ used through
of music we were working in. convention out both the digipak and advert.
Hoodies, jumper, retro t-shirts, researched
fringe hairstyles.
5. What is My house style?
• Quirky outgoing, decorative font which connotes the sense of
‘excitement’ which is used throughout both products.
• Bright colours, especially yellows and reds, used in the moon
and the red stripe used as a background highlighter.
• Coherent costumes, ordinary but stereotypical clothes, worn
by the audience profile of my products including hooded tops,
branded t-shirts, ‘authentic’ looking jumpers, with fringes
covering the face, often known as ‘emo.’
• Consistent background used throughout, to further the sense
of teenagers having fun and they are enjoying the limelight,
with artistic background, and not taking anything seriously.
• Similar postures throughout, such as the jumping poses which
was used in both advert and digipak. Using the same body
language, showing the emphasis Matt puts into the music
shown through both the print production and the video.
• High form of artificial lighting, to make the productions seem
more professional and high in entertainment.
6. Branding- Logo
I spent a while developing my bands name logo, as
it had to represent the band themselves and the
music which they produce. I used dafont.com
and downloaded several fonts which I thought
would be ideas for this which would connote the
same sense of enthusiasm and quirky feel which
I was hoping my video would pursue After
collecting feedback from my focus group about
the texts I had decided would fit the genre , I
decided to use ‘the quick monkey’ (bottom on
the right). I then developed this logo on
Photoshop to make it more interesting to the
eye of the audience, and not just leave it plainly
black. I wanted to add some character to it, so
the audience would be able to recognise it as
something unique and refers to the bands
image. I duplicated the text
twice more and changed one to white (#ffffff) and red (#c45e5e), rebellion colours connoting teenagers.
Using the layering technique on the program, I was able to layer and move each text , to add more colour
and style into the design. You can see the elements of all three colours being used, with the black as the
conventional main colour to stand out above the brightness of the images. This layering also adds a little bit
of a 3D shadowing effect to it, to make the whole album seem more enthusiastic and represent youth as
rebellious.
7. Are both my ancillary products
Coherent?
I think my work does have a coherent house style as I consciously ensured
that both the digipak and advert complimented each other to show a visible
recognition between the two. I used the same font throughout both
products, with the uppercase layered effect in the 3 house style
colours, black white and red across both pieces. Furthermore I used the
same three band members in similar poses and positions, using the
same costumes to further this coherency. Therefore it seemed logical to use
the silhouette I created in replace for the drummer, to show he is still part
of the band, even though he is unrecognisable as a person (due to
complications with permission). I also used the same mono-colour
background on both; 4 digipak panels and my poster, which started to build
up my house style as a young band with bright colours and patterned
backgrounds to entice their audience. I also used my visual image
representing ‘Late Nite’ of the moon in both products as I felt it was an
important requirement which made these two products unique to others I
researched, as it has the image from the band name as a sort of logo.
8. Music Video- Image 1
Natural light which is Camera angle : mid-shot / close-up of the lead
fresh and singer, which is something we were influenced by
bright, connoting a from Justin Bieber’s ‘Beauty and the beat’
enthusiastic video.
The colours don’t seem
to be as bright as I have
used in my digipak and
advert. They seem to
be neutral and notated
around green
variations, therefore I
don’t think it initially
targets a young
audience.
Visual aspects: The main actors made apparent straight away with a direct address to the audience..He is situated in the
middle of the frame, showing he is the main aspect. His lip-syncing to the words ‘Hey guys’ are the first words he says which
directs straight at the audience, through his direct contact by looking into the camera. The overall look given is similar to my
digipak and advert. Similarly the costume is very similar to those used within my digipak using the same form of a hooded top
with a fringe sweeping across his face, connoting a teenage feel and connecting with the target audience.
9. Music Video- Image 2 Natural lighting- making it
fresh and seem a natural
occurrence
Similar
costumes of
Again, quite
everyday
neutral colours are
‘alternate wear’ to
being reflected in
what my models
this
were wearing on
location, therefore
the digipak- initial
not showing a
reference back to
visible link to my
here.
brightly coloured
ancillary products.
Nice bright blue sky to
connote the energy in
the video, which is a
typical convention of
many outdoor videos.
The jumping in the car, could be a visual reference to the jumping on my digipak and
advert as the main focus, showing some coherency of posture and movements between
still images and the video.
10. Music Video- Image 3 Natural lighting. It does look very dark and
dingy, which is something we did not pick up on when
we were filming. We did try out other methods of
artificial lighting, but none of the lights we had made
any effect on the performance at the time. We are not
happy with the lighting at all, and the lighting is bright
in my digipak, therefore breaking this coherency of the
two media products.
Costume : very similar everyday clothes,
connoting teenagers which I also used in my
print production. The same clothes which I
used in the car scenes before the narrative
and performance comes together at the end.
Posture: Matt is getting into the music, and using some
of the forms of postures from our research into other
music videos. He is the only one in the frame, making
him the focal point, and putting all his enthusiasm into
what he is singing. I used a similar still image of these
postures on my digipak to connote the enthusiasm of the
singing. However I feel that he is being more enthusiastic
on the print production than he does in the video, nether
the less it shows coherency by using similar forms of
posture in both my media texts.
11. Music Video- Image 5 Costume: outgoing, normal everyday clothing
associated with this type of teenager for the genre
Visual relations: of music I am working in.
same electric lead
and bass guitars used
in the video as the Effect: split
ones down screen effect of
throughout my three panels,
digipack and poster. with each
guitarist being
the main focal
point of each
separate panel.
This effect of the
split screen was
something we
were influenced
to use through a
video we looked
into during
production to
add more
charisma and an
interesting style
Mise-en scene of a band set up
to the video.
Lighting: natural lighting, which does look slightly outside a house with the full kit.
dark and dingy. We used ‘brightness and contrast’ to try The drummer is present, but has
and boost up the levels more to try and make the no close ups like the other band
lighting seem more bright and fresh. members, as he is not featured as
a main member in the digipak.
12. Music Video- Image 6 Natural lighting, with a blue sky, which is
conventional of an outdoor filmed video. Bright
setting to empathise the pace of the music and
the energy of the video.
Costume: everyday
wear, which is
something we showed
right through the
video, to allow them to
look as natural as
The document
possible to connect
was flipped,
with the audience. In
this text would
this shot, the model is
say ‘Late night
wearing an identical
reading’
jumper to the one he is
wearing in my digipak
design, just a different
colour, using grey
instead of blue.
Posture and
proxemics- Actor
walking through gate
and off camera.
Bright colours of yellow, red, and blue used in the fence, which also
correspond to the colours used in one of the panel on my digipak for the
four separate backgrounds.
13. Music Video- Image 6 Natural lighting , which now looks very dull and
dingy, something which we wished we avoided. We
attempted to brighten the clip up by using the
‘brightness’ and ‘contrast’ and make it seem more
light.
Costume : again
everyday ordinary
clothes, which are the
same ones used in the
car element of the
video. The separate
performance and
narrative come
together at the end.
Posture and
proxemics: band
playing the music in a Props- musical
performance manor. instruments, cables
, microphone and
amps, set out like a
proper
Posture: jumping movements which adds to the performance which
energy of the video, and the jumps are on the beat adds to our mis-en
which allows the video to run more smoothly. There Guitars: These are a visual relation to scene of the frame
is also the visual relation to the advert and digipak the guitars used on my print and the meaning of
where all three band members are jumping, which productions, further showing the the song- singing
is reflected here where Brandon is jumping in the coherency between the two media outside the girls
air after Matt does not.. Showing an entropic twist. products. house.
14. Is my video consistent?
After analysing my video, I feel that there are aspects which are coherent within
itself, and other aspects where it seems not to be. This coherency is mainly due to the
fast paced editing which we have kept consistent all the way through to reflect the pace
and beat of the song. We also tried to use the same style of ‘normal ordinary’ clothing
costume on the cast which corresponds to our main target audience of ‘alternate’
teenagers. The feel of determination and rebellion is shown throughout with the road
trip all the way through the video.
However the lighting is not coherent all the way through. There are some elements
where the natural light is really bright and reflects to the pace of the music in the way
we intended. Other clips were really dark and dingy, which did not reflect the whole
mood of the enthusiasm of the video, and made it harder for the audience to watch. It
did not reflect the true spirit of the music, however this dingy lighting was more
coherent that the bright lighting, which is something we did not intend, and are quite
disappointed with. All the different camera angles also seem to have different levels of
lighting, which makes the video seem distorted and not run as smooth as it should of
done. We tried using the brightness and contrast to alter these levels to try and create
consistency, but this seemed to make it worse, not better.
15. How coherent are my print
productions and video together?
The colours used in my print
production and main video are very
different to each other which gives
both media products very different
feels I have used bright colours, of
reds and yellows with bright
photography lighting to show the
professionalism in my work.
Whereas with the video, the
lighting is slightly dark which does
not give the same professional feel,
and makes it seem more
homemade, therefore showing
some incoherency between the two
products.
16. How coherent are my print
productions and video together?
Props
A big element which makes both my products coherent and
recognisable as a joint marketing package is through the use of
props, especially the guitars which has built up part of my house
style. In the Photo-shoot for the images to use in my digipak, I took a
variety of pictures, using my own DSLR of the cast playing their
instruments of guitars and bass guitars, all of which were different,
making each band member unique. I made sure I included some of
these pictures on my digipak to ensure that it was recognisable as a
band who played their own instruments, and performance is more
important within the genre. These guitars are very visible throughout
my digipak, connoting this performance orientated band.
Throughout the performance scenes in the video, the band are using
the exact same three guitars as they perform the song. This makes
clear visible links between the digipak and video, as I have use
consistent props throughout both media products.
17. How coherent are my print
productions and video together?
My digipak focus’ on the performance area, which is a big
convention in this genre. This performance is taken away within
the video, as I feel we have included more of a narrative than we
necessarily needed and I think we should of focused more around
the performance of the band with little less of the story. I think we
may of chosen the performance over the narrative, if the lighting
from our performance shoot was bright as we were not happy with
the results we had, but did not have the time to go back and re-
shoot. The enthusiasm the boys put into the performance was
excellent, so it is a shame we could not incorporate more of the
performance into the video, but the elements we did use we think
work really well to the music with the lip-syncing being the main
redundant convention, used extremely well to the
lyrics. It was essential that due to our research we used
as much performance as we could, so we saturated the
video as much as we could with the good shots and angles we
filmed which the lighting was decent in and fitted them to the
music and beat, using the razor tool to make it more exciting and
snappy.
18. How coherent are my print
productions and video together?
Posture
In both my ancillary and video I
have tried to use a same sort of
posture used by the cast. My advert
in particular focus’ on the boys
jumping in the air with the guitar.
Since I used this image, I thought it
was important to incorporate the
same style of jumps and posture in
the video, to show the recognition
between the ancillary jumps and
the similar jumps used in the
video, this is to show my two
products are coherent in the same
media package, through other
characteristics than just costume
and colour.
19. Hypothetical Improvements
• Lighting was a really big issue when it came to our music video, and each
clip looks slightly different. We filmed on different days so it doe not look
coherent that the car and park days are really bright, whereas the
performance is dark and dingy. I think we could have taken more stronger
lighting to the location to brighten up the surrounding area and the
performance as a whole.
• I think we could have used more jumps in the performance to reflect my
digipak images more, making the two products more coherent.
• It would be ideal if we have included more fractional clips of matt and lily
together to help anchor the narrative to the audience, as we were fed back
that it was quite unclear, however this could encourage the audience to re-
watch the video.