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Permission, participation & understanding: embedding social media in your organisation

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University of Sydney
University of Sydney

Getting buy-in for social media activities can be challenging. This is a presentation I gave for a Media Trust training event.

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Permission, participation & comprehension: embedding social media in your organisation Leah Williams Community & Social Media Manager
Who am I? I am also
I used to be But I was still
I used to be
So why is securing buy-in a challenge?
http://www.flickr.com/photos/dreadfuldan/70849603/
http://www.flickr.com/photos/cafedumonde/
Monarchy Democracy
Social model See also http://www.slideshare.net/mexicanwave/putting-people-at-the-heart-of-your-social-media-strategy
What sort of buy-in do you need? ,[object Object],[object Object],[object Object],Who do you need it from? How might you get it?
Permission ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Participation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Understanding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring results: monitoring ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/clover_1/
Measuring results: what to measure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What do I need to know to know whether I’m doing a good job? What do I need to know to know to persuade other people?
Food for thought ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Permission, participation & understanding: embedding social media in your organisation

Notas do Editor

  1. Giving a voice