When your driving paid traffic to your website from PPC, email marketing, social media - you want to get the maximum from this traffic. This presentation uncovers some of the do's and donts of how you can get more form your landing page and increase your conversions. Read more about landing pages here http://bit.ly/landingpagetips

1. Landing Pages
How to get more leads from the right landing page

2. What is your goal?

3. What you want users to do?

4. What is your goal?
• Lead generation
• Sell Something
• Data Collection

5. We want Traffic

6. Traffic will come..

7. ..and hit the wall

8. Where do you click? – Lost!

9. Seriously?

12. Google Doesn’t Read Images

13. Features or Benefit?

14. Less is More

15. How do you get through this captcha?

16. Thank You Page Url
http://leadsdubai.com/thank-you
Same Page
Thank You url
New Page
Thank You url
User Privacy Policy

17. Landing page on which Device?

18. nielson research

20. Eyeballs Matter

21. Landing Page Adwords Video

22. Metrics to keep in mind
• Goal / Conversion Rates
• Bounce Rate
• Time on Page
• No of Pages per visit
• User Flow

23. Live Chat increased our leads

24. A/B Testing

25. A/B Testing

26. In-Page Analytics

27. Is your landing page converting?
• Conduct some online surveys
• Analytics Content Experiments are available in
Analytics and are free.
• Make sure you have enough data when you’re
testing!

28. Unbounce
Page Speed
Woorank

29. Making of a Good Landing Page
1. Concise Headline
2. Tag line
3. Use Images / Videos
4. Clear call to action
5. Incentives – why they should sign up?
6. Testimonials builds trust

30. RESOURCES
• http://visualwebsiteoptimizer.com/features.php
• http://www.nngroup.com/articles/f-shaped-pattern-reading-web-content/
• http://www.clicktale.com/
• http://www.crazyegg.com/#.
• http://unbounce.com/landing-page-examples/8-lead-gen-landing-pages-for-sales/
• http://unbounce.com/landing-page-examples/12-beautiful-landing-page-templates-design/
• http://unbounce.com/conversion-rate-optimization/psychology-of-choice-conversion-rates/
• http://blog.kissmetrics.com/webinars/
• http://visualwebsiteoptimizer.com/split-testing-blog/landing-page-mistakes/
• http://searchengineland.com/3-must-dos-for-landing-page-testing-176740
• http://www.webdesignerdepot.com/2012/11/30-great-places-to-land/
• http://unbounce.com/landing-page-examples/built-using-unbounce/beautiful-landing-page-
design-examples/
• http://unbounce.com/landing-page-examples/landing-page-love-or-heartbreak-10-critiques/
• http://conversionxl.com/21-ways-youre-screwing-up-your-landing-pages-and-what-to-do-about-it/
• http://developers.google.com/speed/pagespeed/insights/

31. Thank You
Mukesh Pandey
Mukesh@Leadsdubai.com
www.leadsdubai.com
https://plus.google.com/+Leadsdubai
050 – 3047470