The document describes the features and benefits of LeadPro, a lead management, email marketing, and online surveys platform. It provides an overview of the key capabilities including lead capture, qualification and distribution, email campaign creation and delivery, list management, and online survey tools. It also outlines the business benefits of increased lead generation, sales conversion and customer retention through an integrated marketing automation solution.

1. LeadPro Lead Management Email Marketing Online Surveys

3. Anagha Group Solutions and Service Areas Lead Tracking, Distribution and Management Event Marketing, Registration, Payment Processing, Management Custom Software Technology Services Operations Support Search Engine Optimization (SEO), Pay Per Click (PPC) Marketing Rebates, Co-op Claims, Warranty Claims Processing Online Survey Management and Analysis Email Marketing CUSTOMERS

5. Lead Management – Overview Multiple Lead Journals / Profiles – Custom Data Fields, Industry Templates Lead Capture – Email Parsing, Manual Entry, Import from other Sources, API Interface to 3 rd party / in-house systems Lead Qualification Lead Distribution – Business Area, Product / Service Line, Geography, Region, Sales Area, Dealer, Round Robin, PULL & Push Methods Lead Follow-up – Email Reminders and Follow-up Lead Conversion Tracking Lead Analysis / Real Time Reporting Lead Notifications / Alerts Lead Fulfillment – Vendor interface

6. Lead Management - Reporting

9. Email Marketing Process Overview List, Opt-in / Subscription Management Delivery and Response Tracking Campaign Performance Measurement Email Design, Personalization Campaign Definition, Targeting

11. Email Campaign Snapshot Campaign Overview: Campaign Properties Email Contents Delivery Statistics Bounce Rate Response Rates Response Trend URLs Visited Click Rates

12. Email Campaign Analysis Campaign Analytics in Real Time: Emails Opened, Bounced, Clicked, Forwarded and Opted-out, Visited URLs, Activity Trend, Campaign Status

13. Email Domain Analysis Analysis of Email Addresses (Contacts / Subscribers) by Domain Name. Helps plan Campaign and Email design based on the Audience make-up. Top domains, bottom domains – By emails sent, clicks, bounces, opens

15. Email List Management List Properties Definition: Title, Categories, Source, Owner, Business Area, Custom Data Fields (Demographics) Email IDs / Contacts: Sign-up Forms Definition, Import from CSV, XLS, and XML, Opt-out Management

16. Sign-up Forms Customization Signup methods supported: Opt-in, Double Opt-in. Fully Customizable Forms and Email notifications. CAPTCHA Security to avoid web-bot (automated) entries.

20. Email Design and HTML Templates HTML templates and custom contents can be created using WYSIWYG editor (similar to Word) and personalized. Images can be linked as URLs on any web sites or included from Image Library hosted in LeadPro server.

21. CAN-SPAM Compliance Features Sign-up Forms Opt-in (Confirmed) Double Opt-in (Re-confirmed) CAPTCHA Security Forms / Email Customization Unsubscribe Options Quick Opt-out link in Emails Instant Opt-out via Web Manual Opt-out Process Global Opt-out Address in Email Full physical address of the sender included in all emails. Configurable From (Sender’s) Email Id and From Name in all emails. Unsubscribe Link All emails sent from LeadPro includes Unsubscribe Link. This link can not be turned off. On-line Opt-outs (using this link) processed immediately.

22. Increasing Email Delivery Rates Audience Who are the intended recipients? What are the sources of recipient addresses? Are the emails based on explicit permission? How old is the permission? Email Delivery What is the delivery day / time? Weekend? Monday Morning? Delivery management (whitelisting, domain analysis, etc.)? What is the Frequency and Relevance? Daily? Weekly? Event Triggered? CAN-SPAM Compliance Sender’s Email Id and From Name clear in all emails? Full physical address of the sender included in all emails? How easy is it to Unsubscribe? How long it takes to opt-out? Email Contents What is the Subject line? Can it pass through spam filters? Are email contents free from prohibited words / phrases? Enough text content in the email? Or image heavy? Who? What? When?