LeadPro is an online marketing solution that provides lead management and email marketing capabilities. It allows users to integrate leads from multiple sources, customize lead properties, automate lead capture processes, and distribute leads. The system also enables users to design and send email campaigns, track campaign performance, manage subscriber lists, and access various reports on leads, lists, and campaign metrics. Pricing starts at $50 per month and the system is available in Express, Professional, and Enterprise editions to address different business needs.

1. LeadPro
Lead Management
Email Marketing

2. LeadPro Online Marketing Solution
Contents
Anagha Group – Solutions and Service Areas
Lead Management - Business Benefits
Lead Management - Overview
Lead Management – Reporting Samples
Lead Management – Reports
Email Marketing - Process Overview
Email Marketing - Business Benefits
Email Marketing - Functional Overview and Applications
Email Campaign Snapshot
Domain Analysis (List / Campaign)
Activities Tracking
List Management
Sign-up Forms setup and customization
Campaign Definition
Address Filters for Target Marketing
Email Design and Templates
CAN-SPAM Compliance
Increasing Delivery Rates
Reports and Performance Analytics
LeadPro Feature Highlights
Contact Information
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3. LeadPro Online Marketing Solution
Anagha Group Solutions and Service Areas
Email
Marketing
Lead Tracking, Online Survey
Distribution and Management
Management and Analysis
CUSTOMERS
Event Marketing, Rebates,
Registration, Co-op Claims,
Payment Processing, Warranty Claims
Management Processing
Search Engine
Custom
Optimization (SEO),
Technology Services,
Pay Per Click (PPC)
Resources
Marketing
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4. LeadPro Online Marketing Solution
Lead Management - Business Benefits
Integrate Leads from multiple sources for efficient management
Customize Lead properties based on product / service /
business requirements
Automate Lead Capture processes
Acquire more leads / prospects
Distribute leads to Inside Sales, Field Sales, Channel Partners
Follow-up leads promptly
Nurture leads, Convert to Customers
Integrate with Email Marketing for reminders and follow-up
Accelerate Sales Cycle
Increase Win / Close rates
Cross-sell, Up-sell, Grow sales and profits
Reduce paperwork and manual process errors
Maximize MarComm ROI
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5. LeadPro Online Marketing Solution
Lead Management – Overview
Multiple Lead Journals Definition –
Custom prompts and answers
Lead Capture – Manual Entry, Import
from other sources, Interface to 3rd party /
in-house systems (API), Parse Email
Feeds
Lead Qualification / Assessment
Lead Distribution – Business Area,
Product / Service Line, Region, Sales
Area, Dealer / Channel, Internal Sales
Lead Fulfillment – Vendor interface,
Updates
Lead Follow-up – Email Reminders and
Follow-up Activities
Lead Conversion / Sales Tracking
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6. LeadPro Online Marketing Solution
Lead Management - Reporting
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7. LeadPro Online Marketing Solution
Lead Management - Reports
Lead Status Report
Lead Summary Report
Lead Analysis – By Source / Journal
Lead Analysis – By Business Area
Lead Analysis – By Product or Service Line
Lead Analysis – By Franchisee / Dealer / Channel Partner
Lead Analysis – By Region / Sales Area / Sales Associate
Lead Conversion Analysis
Lead Fulfillment Report
Campaign Activities (Opens, Clicks, Forwards) Report
Follow-up Email Opt-out Report
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8. LeadPro Online Marketing Solution
Email Marketing - Business Benefits
Drive more traffic to your web sites
Deliver special offers, coupons, product information and event
invitations effectively at low cost
Acquire more leads / prospects
Integrate with Lead management, Nurture leads, Convert to
customers
Educate and engage customers and prospects
Retain existing customers, reduce churn
Cross-sell, Up-sell, Grow sales and profits
Integrate with Online Survey tool
Complement traditional marketing media
Reach Generation X with targeted e-messages
Maximize MarComm ROI
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9. LeadPro Online Marketing Solution
Email Marketing Process Overview
Campaign List, Opt-in /
Performance Subscription
Measurement Management
Delivery and Campaign
Response Definition,
Tracking Targeting
Email Design,
Personalization
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10. LeadPro Online Marketing Solution
Email Marketing - Functional Overview and Applications
List Management Campaign Design Delivery Tracking Reporting & Metrics
Sign-up Forms Properties Testing Emails List Reports
Auto Responders Category Email Scheduling Subscriptions
Follow-up Emails Address Assignment Bounce Management Domain Analysis
CAPTCHA Security Target Filters Tracking Activities
Subscription Opt-out Email Templates Opt-out Processing Bounces
List Definition Email Design Email Forwarding Opens
Custom Data Fields Customization Google Analytics Clicks and URLs
List Import Personalization Tracking Integration Opt-outs
Image Library SPAM Avoidance Forwards
CAN-SPAM Rules Drip Email Campaigns
Email News Letters, eMagazines Reminders, Surveys
eCoupons, Special / Promo offers Event Invitations
Product Launches, Updates Thank You, Webinar Notices
Lead Generation and Follow-up Fund Raising Requests
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11. LeadPro Online Marketing Solution
Email Campaign Snapshot
Campaign Overview:
Campaign Properties
Email Contents
Delivery Statistics
Bounce Rate
Response Rates
Response Trend
URLs Visited
Click Rates
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12. LeadPro Online Marketing Solution
Email Campaign Analysis
Campaign Analytics in Real
Time: Emails Opened,
Bounced, Clicked,
Forwarded and Opted-out,
Visited URLs, Activity
Trend, Campaign Status
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13. LeadPro Online Marketing Solution
Email Domain Analysis
Analysis of Email Addresses (Contacts / Subscribers) by Domain Name.
Helps plan Campaign and Email design based on the Audience make-up.
Top domains, bottom domains – By emails sent, clicks, bounces, opens
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14. LeadPro Online Marketing Solution
Email Campaign Activities
Responses /
Activities Tracked
in the order of
occurrence
include:
• Opens
• Clicks
• Opt-outs
• Forwards
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15. LeadPro Online Marketing Solution
Email List Management
List Properties Definition:
Title, Categories, Source,
Owner, Business Area, Custom
Data Fields (Demographics)
Email IDs / Contacts:
Sign-up Forms Definition,
Import from CSV, XLS, and
XML, Opt-out Management
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16. LeadPro Online Marketing Solution
Sign-up Forms Customization
Signup methods supported: Opt-in,
Double Opt-in. Fully Customizable
Forms and Emails, and Advertiser or
List Sponsor notifications.
CAPTCHA Security to avoid
web-bot (automated) entries.
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17. LeadPro Online Marketing Solution
Email Campaign Definition
• Campaign Properties
• Adding Addresses / Email
Contacts from one or more
Subscription Lists.
• Applying Filters (to reach
targeted audience)
• CAN-SPAM compliance
checks
• Activating Tracking for
Google Analytics
• Testing Emails
• Scheduling Broadcast
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18. LeadPro Online Marketing Solution
Email Address Filters (Targeted Email Marketing)
• Flexible filter features (can be
applied for all data fields – Numeric,
Text, Date and List of Values).
• Emails can also be manually Adding Emails to Campaigns: Multiple
selected from the filtered results. Filters can be applied while adding
emails from Subscription Lists.
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19. LeadPro Online Marketing Solution
Email Content Creation
• Selecting Content
Type (HTML / Text)
• Choosing Template(s)
• Customizing / creating
Email contents using a
WYSIWYG editor
• Adding URL links
• Adding Images
• Email Personalization
Email Content Sources: LeadPro System Templates, Custom Templates
(user generated), Earlier Campaigns and Campaign Specific Custom Content.
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20. LeadPro Online Marketing Solution
Email Design and HTML Templates
HTML templates and custom
contents can be created using
WYSIWYG editor (similar to
Word) and personalized.
Images can be linked as
URLs on any web sites or
included from Image Library
hosted in LeadPro server.
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21. LeadPro Online Marketing Solution
CAN-SPAM Compliance Features
Sign-up Forms Unsubscribe Options
Opt-in (Confirmed) Quick Opt-out link in Emails
Double Opt-in (Re-confirmed) Instant Opt-out via Web
CAPTCHA Security Manual Opt-out Process
Forms / Email Customization Global Opt-out
Address in Email Unsubscribe Link
Full physical address of the All emails sent from LeadPro
sender included in all emails. includes Unsubscribe Link.
This link can not be turned off.
Configurable From (Sender’s)
Email Id and From Name in all On-line Opt-outs (using this
emails. link) processed immediately.
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22. LeadPro Online Marketing Solution
Increasing Email Delivery Rates
Audience Who?
Who are the intended recipients?
What are the sources of recipient addresses?
Are the emails based on explicit permission?
How old is the permission?
CAN-SPAM Compliance
Sender’s Email Id and From Name clear in all emails?
Full physical address of the sender included in all emails?
What?
How easy is it to Unsubscribe? How long it takes to opt-out?
Email Contents
What is the Subject line? Can it pass through spam filters?
Are email contents free from prohibited words / phrases?
Enough text content in the email? Or image heavy? When?
Email Delivery
What is the delivery day / time? Weekend? Monday Morning?
Delivery management (whitelisting, domain analysis, etc.)?
What is the Frequency and Relevance? Daily? Weekly? Event Triggered?
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23. LeadPro Online Marketing Solution
Email Marketing Reports
List Reports
• List Properties
• List Addresses
• Domain Analysis
• Opt-ins (Sign-ups)
• Opt-outs (Un-subscribes)
• Activity by Email Address
• Image Library List
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24. LeadPro Online Marketing Solution
Email Marketing Reports
Campaign Reports
• Campaign Activity Statement
• Campaign Snapshot
• Campaign Status
• Campaign Analysis
• Emails Opened
• Emails Bounced
• Emails Clicked
• Emails Forwarded
• Emails Un-opened
• Who? When?
• Domain Analysis (By Emails, Bounces, Clicks, etc.)
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25. LeadPro Online Marketing Solution
LeadPro Features
Easy to understand and use
Fully web based, on demand, pay as-you-use model
No need for software or hardware installation
Import of existing Permission Lists from other
application / database sources
Email templates, Image Library hosting
Easy-to-interpret reports and charts
Export of list and campaign data
Support via portal, email or phone
Full service consulting (optional)
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26. LeadPro Online Marketing Solution
Editions and Pricing
Lead Management and Email Marketing can be used by all
businesses irrespective of size:
• Small businesses / Not-for-profit Organizations
• Medium size Enterprises and Agencies
• Large Corporate Organizations
Pricing starts at $50 a month for
Email Marketing (stand alone
mode); highly affordable; no
risk Express
Versions to address various
business needs: Professional
• Express Edition
• Professional / Agency Edition
• Enterprise Edition Enterprise
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27. LeadPro Online Marketing Solution
Additional Information
Website: www.LeadPro247.Com
Toll free: 1-877-9-LEADPRO
? International: 248-327-4333
Sales: Sales@LeadPro247.Com
Support: Support@LeadPro247.Com
Corporate: www.AnaghaGroup.Com
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