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Facebook Overview 102505

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pascal le rudulier
pascal le rudulier

Kevin Colleran, Facebook’s first sales exec, sent shared this PowerPoint slideshow which dates from 2005. Some of you may enjoy this.

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Online Media Proposal
[college reach] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[overview - college] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[overview – high school] ,[object Object],[object Object],[object Object],[object Object]
[how it works] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[why Facebook?] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[recent press] "Facebook is now the top-ranking Web site for the hard-to-reach college demographic" --San Jose Mercury News, August 29, 2005 “ A glance at growth stats shows that as membership spreads — faster than strep-throat bugs at a spin-the-bottle session — the service is becoming a popular extension of real life at campuses across the country.” --L.A. Times, August 28, 2005 “ a virtual bible for campus socializing and networking” --Boston Globe, Sept 26,2005 “ So enticing is the network that many students spend hours each day roaming its online halls. ‘Let's face it, we are addicts,’ says the founding message of a group on the network called Facebook's Addict. ‘When we should be studying we are looking up info on our friends. When we should be eating we are checking on the new groups. And when we should be sleeping we are on Facebook. Maybe we have a problem, maybe not.’ --Milwaukee Journal Sentinel, September 19, 2005 “ It becomes part of your daily routine. It's e-mail, the news, the weather, Facebook.” --Associated Press, July 2, 2005 “ It conquered college America instantly” - LATimes.com
Facebook beats the competition for users age 18-24 September 2005 Data: Users 18-24 Years Old Source: ComScore Media Metrix, September 2005 Facebook provides unparalleled access to 18-24 year olds 2.7 5.9 8 47 525 CollegeHumor Too Small To Register Too Small To Register Too Small To Register Too Small To Register 96 CollegeClub 6.0 14.4 23 53 263 Friendster 8.3 7.7 284 1,229 4,465 MySpace 11.0 15.3 679 1,482 4,040 Facebook Avg. Usage Days per Visitor Avg. Minutes per usage day (MM) Total Minutes (MM) Avg. Daily Visitors (000) Total Unique Visitors (000)
[September ComScore stats] college site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[advertising] [banner ads] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[advertising] [text ad] Text based advertisements rotate in the 120x240 advertising position at Facebook. Text based advertisements offer a more subtle approach to targeting students and provide an effective marketing mix when coupled with banners and/or sponsored groups. Size CPM 25 character linked header/150 character body $1
[advertising] [sponsored groups] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[banner keyword targeting]
[banner geo targeting]
[group case studies] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[group screen shot]
[group screen shot]
[contact] ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Facebook Overview 102505

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  • 7. [recent press] "Facebook is now the top-ranking Web site for the hard-to-reach college demographic" --San Jose Mercury News, August 29, 2005 “ A glance at growth stats shows that as membership spreads — faster than strep-throat bugs at a spin-the-bottle session — the service is becoming a popular extension of real life at campuses across the country.” --L.A. Times, August 28, 2005 “ a virtual bible for campus socializing and networking” --Boston Globe, Sept 26,2005 “ So enticing is the network that many students spend hours each day roaming its online halls. ‘Let's face it, we are addicts,’ says the founding message of a group on the network called Facebook's Addict. ‘When we should be studying we are looking up info on our friends. When we should be eating we are checking on the new groups. And when we should be sleeping we are on Facebook. Maybe we have a problem, maybe not.’ --Milwaukee Journal Sentinel, September 19, 2005 “ It becomes part of your daily routine. It's e-mail, the news, the weather, Facebook.” --Associated Press, July 2, 2005 “ It conquered college America instantly” - LATimes.com
  • 8. Facebook beats the competition for users age 18-24 September 2005 Data: Users 18-24 Years Old Source: ComScore Media Metrix, September 2005 Facebook provides unparalleled access to 18-24 year olds 2.7 5.9 8 47 525 CollegeHumor Too Small To Register Too Small To Register Too Small To Register Too Small To Register 96 CollegeClub 6.0 14.4 23 53 263 Friendster 8.3 7.7 284 1,229 4,465 MySpace 11.0 15.3 679 1,482 4,040 Facebook Avg. Usage Days per Visitor Avg. Minutes per usage day (MM) Total Minutes (MM) Avg. Daily Visitors (000) Total Unique Visitors (000)
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  • 11. [advertising] [text ad] Text based advertisements rotate in the 120x240 advertising position at Facebook. Text based advertisements offer a more subtle approach to targeting students and provide an effective marketing mix when coupled with banners and/or sponsored groups. Size CPM 25 character linked header/150 character body $1
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