High level overview of Google Search Engine Optimization or SEO and Search Engine Marketing or SEM and the importance of Keywords, backlinks, directories and competition.

1. REAL ESTATE INTERNET MARKETING & SEARCH ENGINE OPTIMIZATION PREPARED FOR:

5. Internet Search Statistics Forrester reports that 81% of internet users find products and services via search engines on the internet A Statmarket.com study found that only 7% of websites are visible to search engines due to a lack of SEO Google has 3 times the search Traffic of Yahoo, which holds 2 nd place among search engines Search Engines and Directories average 300- 500 million searches every day just in the U.S. Google dominates the search engine market with a 46% share 82.9% of business users prefer to use Google

6. Google Search Dissection Search Term 890,000 Site Returns for dude ranch Default Google setting displays Top 10 results Google Maps Listings…FREE! PPC Paid Listings Google Site Popularity Rank (hover over to see)

7. Popular Key Words in local Real Estate S. No. Keywords Avg. Searches per month Competition Site Returns 1 texas hill country real estate 3,600 322,000 2 texas real estate 1,500,000 3,650,000 3 san antonio texas real estate 165,000 507,000 4 real estate in texas 49,500 722,000 5 texas county real estate 12,100 849,000 6 tx real estate 550,000 5,160,000 7 san antonio real estate 301,000 1,120,000 8 hill country real estate 6,600 554,000 9 texas hill country property 1,300 411,000 10 san antonio texas real estate agents 2,900 505,000 11 texas real estate agency 1,000 793,000 12 san antonio texas realty 1,300 3,020,000 13 boerne tx real estate 5,400 184,000 14 texas real estate broker 2,400 880,000 15 bandera texas real estate 880 69,300 16 texas hill country ranches 1,000 408,000 17 bandera real estate 2,400 92,800 18 texas hill country homes 1,900 880,000 19 hill country homes 4,400 6,790,000 20 kerrville texas real estate 1,900 108,000 21 texas realtors 40,500 471,000 22 realtors in texas 6,600 5,340,000 23 tx realtors 27,100 451,000

8. Google’s New Street Level View

9. Google Maps and You Tube

10. Climbing Mt. Google "As many as 90% of all purchases take place on page 1 of the search engines” - Crain's Chicago Business

11. Ranking and Click Through Rates

12. SERP Focus Area

14. SEO/SEM Service Areas SEO is a combination of activities and techniques that take place on page and on site, to include: identifying best key words, Alt Text on Photos and Videos, Site Maps, Meta Tags, Title Tags, Design Attributes, etc. SEM is the Umbrella that covers all of the Internet Marketing Initiatives, to include SEO. SEM can be categorized as activities outside of the website that work and help push traffic to the site.

15. SEO/SEM Process