1. SoLoMo
Nikeplus Case Study
Blancard Charlotte
Bouissou Diane
Dupont Laure

2. How Nikeplus works?
• Has a GPS integration
• Real value added for the runners from tracking your route and
performance and connecting you with other runners using the
app
• A Nikeplus community :
• Your friends on face book and contacts can cheer you up
• Share your results and routes with other members of the Nike
community
• It works with a GPS tracking located inside your Nike shoes

4. Which industries:
• Solomo is used for industries which :
• Sell products, services or entertainments
• Want to create a community
• Wish to promote their brand
• Example:
• Retailers
• Hospitality industry
• Fashion industry (Jimmy choo)
• Drugstores

5. What characteristics must be present to make
Solomo campaign a success?
• Innovative (run-tracking software)
• Entertaining ( You can listen to music, records run time, map
your routes, know your distance to run, and average speed)
• Challenging (motivation of customers with the records run
time)
• Convenient and easy to use (easy way to access all your data’s
about your run)
• Benefits for the customers ( all the characteristics are
gathered in one application, everything is in one app)
• Good for the company, because the app is sold with the
shoes, thus it increases the product sells of the company

6. How can success be defined:
The application works well:
• Most downloaded run app on itunes
• The sale of the Nike shoes
• You can mesure the sucess of the app through the social
network :
• Post on facebookk and twitter
• « i like » on facebook

8. • Nike website statistics

9. Can the concept be applied to the hospitality
industry?
• In the transport industry:
• an app which records the distance travelled
• In the hospitality industry:
• for single travelers, they use the application in order to meet
them
• In first instance, they Check in on the app
• It Creates a community
• After all travelers connected to the application can talk together