KRCR, Northern California's number one source for local news - this presentation illustrates KRCR's dominance in Shasta County

1. KRCR News Channel 7 KRCR is the dominant , #1 source for local news in Shasta County. Source: Nielsen Media Research ~ May 2010

2. KRCR DOMINATES A25-54 Shasta County KRCR ratings are 815% higher than our competitors combined! Source: Nielsen Media Research ~ May 2010 Based on averages of all day-parts

3. KRCR DOMINATES A35+ Shasta County KRCR holds 78% of the evening news viewing audience Source: Nielsen Media Research ~ May 2010 Based on combined ratings, 5p-6:30p

4. KRCR DOMINATES A55+ Shasta County Ratings for our evening news are as much as 5 TIMES GREATER than that of our nearest competitor! Source: Nielsen Media Research ~ May 2010 Based on 5p and 5:30p News

5. KRCR DOMINATES A18-49 Shasta County Daybreak:87%of total local news audience 5p News :90%of total local news audience 5:30p News:93%of total local news audience Source: Nielsen Media Research ~ May 2010 Based on combined ratings for 6-7a