Social media strategy for small to medium sized businesses b2b and b2c. Business goals, customer needs, marketing plan, publishing plan, metrics and ROI guidance.
2. What is Social Media Anyway? From Wikipedia, the free encyclopedia: At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).
19. Your Social Media Launch Plan Business Goals Customer Needs Engagement Plan Success Metrics
20. Business Goal Boil it down to one sentence that gets to the core Increase Brand Awareness , Personalize Your Brand Collaborate with Customers , Gain Insight , Co-create Products Decrease Cost of Customer Service Optimize Site, Better Search Results, More Traffic Establish Yourself as a Thought Leader, Educate Customers Increase Sales
36. Takeaways Listen first Be respectful, human, considerate and passionate What is in it for your customer? If nothing, don’t bother. Community before commerce It is a cocktail party not a lecture Tolerate criticism Encourage personalities People congregate around relevance and value
37.
38. Do you feel socially fatigued? Bring it back to the basics Listen | Learn | Launch