The document discusses the changing relationship between traditional and online commerce. It notes that the divide between online and offline shopping is diminishing, with many consumers using both channels. Specifically, it states that 54% of French consumers use more than 2 devices in their shopping process, 70% visit stores before buying online, and 78% feel the internet has changed how they shop in physical stores. The document also asserts that the concept of the store is evolving from a purely physical space to a "connected store". It encourages readers to get in touch with the author via email or social media.

1. © Laurent COLLIN 2014
a tezzaC O N S E I L e n S T R AT É G I E
commerce traditionnel et e-commerce
qui va gagner ?
CCFB - 28 mars 2014

2. © Laurent COLLIN 2014
a tezzaC O N S E I L e n S T R AT É G I E
qui suis-je ?
a tezzaC O N S E I L e n S T R AT É G I E
OBIS REM QUI CUME DOLOR RE PLAUTEMQUI BERNAM AUT
DOLOREPE INCIENIS DITIUNDICAE. EM REM RERUM VOLEST,
COMNIA DEM ALIQUAM QUISSEQUIA DENEST LAT EVELLIQUI
ULLUPTAT EXPEDISTI DEMOLOR ERUPTAT USANIHIT ASITAMET
PRENDIA SITEMQU ATESTIBUSAE VOLUPTASIT APIC TENDI ALI-
TAT IN CONEMPORAE. UT IPIS QUATI CUSTESTE NONSENTUR?
Mus esequi necab id quat mi, vendae volupta epelese est
aliquid quiberchic tem. Fernata quidusd aepelentur rem
amusanimint assi ommolup tasperum rectotat endunt fugiam
reperum fuga. Soluptation nobis magnatus acil iducius que
venda doluptatibus dias eat et dolorro beriossimi, ulluptatium
ad qui omnihil maximoluptae sitates tiorest etus accum sit
endi amus.
OBIS REM QUI CUME DOLOR
RE PLAUTEMQUI BERNAM
AUT DOLOREPE INCIENIS
DITIUNDICAE. EM REM RERUM
VOLEST, COMNIA DEM ALI-
QUAM QUISSEQUIA DENEST
LAT EVELLIQUI ULLUPTAT
EXPEDISTI DEMOLOR ERUP-
TAT USANIHIT ASITAMET
PRENDIA SITEMQU ATESTIBU-
SAE VOLUPTASIT APIC TENDI
ALITAT IN CONEMPORAE. UT
IPIS QUATI CUSTESTE NO

3. © Laurent COLLIN 2014
a tezzaC O N S E I L e n S T R AT É G I E
qu’est-ce que je fais ?

4. © Laurent COLLIN 2014
a tezzaC O N S E I L e n S T R AT É G I E
commerce traditionnel et e-commerce
qui va gagner ?

5. © Laurent COLLIN 2014
a tezzaC O N S E I L e n S T R AT É G I E

6. © Laurent COLLIN 2014
a tezzaC O N S E I L e n S T R AT É G I E

7. © Laurent COLLIN 2014
a tezzaC O N S E I L e n S T R AT É G I E

8. © Laurent COLLIN 2014
a tezzaC O N S E I L e n S T R AT É G I E

9. © Laurent COLLIN 2014
a tezzaC O N S E I L e n S T R AT É G I E
le magasin est mort

10. © Laurent COLLIN 2014
a tezzaC O N S E I L e n S T R AT É G I E

11. © Laurent COLLIN 2014
a tezzaC O N S E I L e n S T R AT É G I E

12. © Laurent COLLIN 2014
a tezzaC O N S E I L e n S T R AT É G I E

13. © Laurent COLLIN 2014
a tezzaC O N S E I L e n S T R AT É G I E

14. © Laurent COLLIN 2014
a tezzaC O N S E I L e n S T R AT É G I E
le magasin est mort
vive le magasin connecté

15. © Laurent COLLIN 2014
a tezzaC O N S E I L e n S T R AT É G I E

16. © Laurent COLLIN 2014
a tezzaC O N S E I L e n S T R AT É G I E
fin du clivage on & off line
• 54% des consommateurs français utilisent plus de 2 terminaux dans leur
démarche d’achat
• 70% se rendent en magasin avant d’acheter sur internet
• 78% estiment qu’internet a changé leur façon de faire des achats en magasin
Source : baromètre Digitas de l’expérience marchande
!
• 40% surfent sur leur smartphone lorsqu’ils sont en magasin
• 14% consultent les bornes interactives dans des enseignes connectées
Source : 8e baromètre Fevad / Médiamétrie

17. © Laurent COLLIN 2014
a tezzaC O N S E I L e n S T R AT É G I E

18. © Laurent COLLIN 2014
a tezzaC O N S E I L e n S T R AT É G I E

19. © Laurent COLLIN 2014
a tezzaC O N S E I L e n S T R AT É G I E
GET IN TOUCH
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