Why Use Social Media for Ministry
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This is week 2 in a 4-part series on social media for staff at Wheaton Bible Church.
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Why Use Social Media for Ministry
- 3. WHY USE SOCIAL MEDIA FOR MINISTRY? • CONNECT - Yes, we are in ministry, but networking and communication are required! Connect with volunteers, your people, and build new connections for ministry! • COST-EFFECTIVE - We have these incredible, free resources at our disposal, for our use. • ENGAGE - We have an opportunity to join in a global conversation going on all around us every day, and to engage in ministry every day. • INFORM - Social Media is a great, quick way to reach people with the added bonus of enabling people to easily pass along invites and information to family & friends. Increase awareness for your ministry. • SOCIAL MEDIA HAS TREMENDOUS POWER • EVERYONE IS ALREADY THERE!
- 4. ALSO… • Jesus was masterful at communicating spiritual truths in settings and with language that connected with his listeners. • Paul strived to be fluent in the language of his culture (1 Cor. 9:22). • When used wisely, social media is a powerful tool for church leaders serious about this rich legacy of contextualized communication. • This is the language of our listeners!
- 5. IT’S ALL IN HOW YOU USE THEM… Facebook, Twitter, You Tube, Blogging, Vimeo, Flickr…and more! These can all be helpful ministry tools depending on how they’re used, and how you feel most comfortable communicating. God will use whatever he needs to use to accomplish his purposes.
- 6. OVER THE NEXT 3 WEEKS… 1. Continue to get to know“The Big 3” (Facebook, Twitter & Blogging) 2. Learn how to use each one, what demographics are on each network, and what is the best network for you (personally) and your ministry (professionally) 3. We’ll learn how to sustain your social media reach. 4. We’ll give opportunities for growth 5. Have fun!
- 7. THE BIG 3 - TWITTER What is Twitter? Twitter is a worldwide information network made of no more than 140-charater messages. The users are generally the “influencers” of society (politicians, celebrities, public figures, organizations), although it’s also used by many individuals. Alignment • short & sweet & frequent! • While facebook may be relational and time-consuming in nature, Twitter requires less commitment and is, by nature, less relational. The Rules • 140 character Max • You can’t tweet too often!
- 9. THE BIG 3 - TWITTER FACEBOOK TWITTER Facebook is for good for Twitter is good for connecting connecting with people that you with people who share already know. common interests Local news/events Breaking news Help on an issue New learning & discovery 500 million total users 106 million total users • 46% men, 54% women • 48% men, 52% women • 70% located outside the US • 60% located outside the • 41% login every day US • 88% of people in the world • 52% update status daily are aware of Facebook • 87% of people in the world 310 million daily unique visitors are aware of Twitter 22 million daily unique visitors 600 million searches daily**
- 10. SO….WHO’S ON TWITTER? • Twitter has the largest division of users with a secondary education • 37% have at least a bachelor’s degree. • Twitter has the largest division of wealthy users with 27% earning 75k or more
- 14. THE TWITTER LANGUAGE •Tweet - the message itself •Tweeting – the act of posting a message to twitter •Followers – your “friends” on Twitter •Follow –to subscribe to their Tweets and updates on the site
- 15. THE TWITTER LANGUAGE • @ (Mention) - the @ sign is used to call out usernames in Tweets, like this: Great message today @wheatonbible from @JamesMisner!. When a username is preceded by an @ sign, it becomes a link to a Twitter profile. This is also called a “mention.” • DM (Direct Message) – These tweets are private between only the sender and the recipient. Regular tweets become DMs when they begin with d Username (like d JamesMisner) to specify who the message is for
- 16. THE TWITTER LANGUAGE •ReTweet – The act of forwarding another user’s tweet to all of your followers. Often used to spread news or share valuable findings on Twitter. Often abbreviated by RT. •# (Hashtag) – Hashtags are used to categorie your tweet and tag it in a global tweet “cloud.” Exampe: So excited for what God is doing in India #HeartforAIDS
- 17. TWITTER – HOW TO GET STARTED… 1. Find people you know & follow them. 2. Find like-minded users. 3. Find people in your area. 4. Get a desktop or mobile client (TweetDeck or HootSuite) 5. Start tweeting!
- 18. TWITTER DOS & DON’TS 1. Do have a plan – spend time wisely by setting aside a specific time in the morning and late afternoon to use Twitter for ministry purposes, sharing content and engaging with other users during that time. 2. Don’t over-promote – Use the 80/20 rule of marketing. Spend 80 percent of your Twitter time on activities that are NOT self-promotional. Offer diverse tweets in your stream. 3. Do integrate Twitter with other marketing initiatives – cross-promote your marketing initiatives in every way you can. (Follow me icon on website/blog/facebook, link in email signature and brand your Twitter profile) 4. Don’t get too personal or negative – Google indexes tweets and the Library of Congress archives them. 5. Do engage & interact – it’s not all about you!
- 20. THE UNIQUENESS OF TWITTER – INSTANT FEEDBACK Gather real-time feedback. People can send questions and input to a twitter feed, which end up projected right there during lectures. Study other peoples’ insights. OR Answer Questions – streamline the process by allowing people to answer questions via Twitter rather than raising hands. Mars Hill – At the end of sermons, Mark Driscoll answers questions that are submitted via Twitter during his message. The questions are real. The answers are raw. And it adds an element to the conversation that can’t be achieved otherwise. http://marshill.com/media/in-the-news/twittering-encouraged-at-seattle- church
- 21. THE UNIQUENESS OF TWITTER – PITCH AN IDEA
- 22. THE UNIQUENESS OF TWITTER – RESEARCH
- 23. ANNOUNCEMENTS Rather than sending out a mass email, many education professionals find it easier to tweet changes, cancellations, other important announcements.
- 24. GET CREATIVE IN 140 CHARACTERS A two-minute testimony? How about a 140-character testimony? Play a fun story-go-round Set up a poll _______ of the day Keep up with current events Host a Twitter scavenger hunt Fun with bible figures – The Bronx Zoo Cobra
- 25. TWITTER SEARCH – THE BEST KEPT SECRET!
- 26. YOUR NEW BEST (SOCIAL MEDIA) FRIEND Scheduling Programs like HootSuite and TweetDeck allow you to write your updates for a week in one sitting.
- 28. CONNECTING TWITTER & FACEBOOK 1. Send Twitter Tweets to Facebook Profile. – Go to twitter.com/about/resources/widgets/facebook 2. Send Facebook profile posts to Twitter. – Go to facebook.com/twitter 3. Send Facebook fan page posts to Twitter. – Go to facebook.com/twitter 4. Send Twitter Tweets to Facebook Page. – Not easy. VERY challenging. Contact Liz and let her do it for you.
- 29. BE LIKE GOLDILOCKS • Start with what you can, and STAY ACTIVE! • Make Social Media a part of your daily or weekly routine, just as you check emails, do weekly chores. • Remember not to start the conversation and walk away! • Sign up for Hootsuite and pre- program them all!
- 30. SEE YOU NEXT WEEK FOR… THE NEW RULES OF BLOGGING! (Tumblr & More!)
Notas do Editor
- CONNECTBy following-up with connections on FB/Twitter, you can connect with people you’ve met (on furlough, etc.) and you give them a convenient way to connect with you. (consider using Facebook Lists for easy organization)Supporters will have a greater sense of being connected with you through more frequent communication than a weekly prayer letter. At the very least, an update in a Facebook News Feed from a missionary is a great reminder to your supporters that you still exist! Organize volunteers (email?)Connect with other leaders and get quick access to quality resources that they share through their own tweets, blog, or Facebook.ENGAGEINFORMWe can’t force people to come to our events, but we can make sure the know about it. Facebook and Twitter are great, quick ways to reach people with the added bonus of enabling people to easily pass along invites and information to family and friends.
- 22 To the weak I became weak, to win the weak. I have become all things to all people so that by all possible means I might save some.
- Be intentional about knowing your congregation and community and recognize what is the best tool to communicate with them.My students – ineffective with emailEqually as important as deciding which communications tool you’re using is also asking why you’re not using something else. Are you intentionally not using Facebook because it’s not the best tool for you?Or are you unfamiliar with it and don’t want to learn more about it?Same thing with Twitter, etc.
- Gather real-time feedback. People can send questions and input to a twitter feed, which end up projected right there during lectures. Study other peoples’ insights.
- You could steal from the Dew’s strategy and find a way to give your biggest brand advocates creative control over your next event, campaign or company initiative. Spend the time internally to craft a few solid ideas and then pitch them to your followers. This should be much more than a poll or vote, and instead more akin to empowering your Twitter influencers as project stakeholders.
- Invest several hours in building a few solid lists that you can easily track every day. Make sure that you track down innovators, influencers, those that break news in your space. Competitors and those that your competitors follow — both companies and individuals alike — are also key. Then remember to add to each list moving forward as you find more relevant names.If you really want to use Twitter for market research, create a list of your biggest brand advocates and loudest brand naysayers and hang on their every word — even if that means reading up on their weekend activities. If you can get into the minds and lives of the people you’re trying to serve, you’ll have a better idea of what your customer wants.
- Gather real-time feedback. People can send questions and input to a twitter feed, which end up projected right there during lectures. Study other peoples’ insights.
- Hashtags allow you to search topics like #missions, #missionary, #churchplanting and see what others are saying about these topics. You, in turn, can post your thoughts on the same topics by including those hashtags in your tweet.
- Be like Goldilocks…don’t do too much, or too little…do just enough!What do you enjoy doing? How are you currently communicating? How can you supplement or replace what you’re currently doing/how you’re currently communicating with social media?How can you utilize a Scheduling program like Hoot Suite or Tweet Deck to best use your time?