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Inbound Marketing for Startups

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Luke Brynley-Jones
Luke Brynley-Jones

A presentation I gave to NACUE (National Consortium of University Entrepreneurs) on zero-budget online marketing techniques for startups and entrepreneurs, aka inbound marketing.

NegóciosTecnologia
1 de 21
Copyright Douglas Richard, Ltd. 2008 Inbound Marketing Luke Brynley-Jones
About me ,[object Object],[object Object],[object Object],[object Object],Managing Director at School for Startups
School for Startups
School for Startups ,[object Object],[object Object],[object Object],Register @ www.schoolforstartups.co.uk
Copyright Douglas Richard, Ltd. 2008 Inbound Marketing
Outbound Marketing ,[object Object],Success depends on: £££££££££££ ,[object Object],[object Object],[object Object],[object Object],[object Object]
Inbound Marketing ,[object Object],Helping customers to find you Success depends on: knowledge/activity/creativity/popularity ,[object Object],[object Object]
What and where to publish? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Whatever you have, wherever you can
Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogging success? ,[object Object],Comments/links on a per-article basis ,[object Object],[object Object],[object Object],[object Object]
Search Engine Optimisation ,[object Object],People link to high quality content ,[object Object],[object Object],[object Object],[object Object]
Successful SEO High quality optimised content More inbound links & traffic Higher search engine ranking
Social Media Marketing ,[object Object],[object Object],[object Object]
How to use social media ,[object Object],[object Object],Value / trust / introductions ,[object Object],[object Object],[object Object]
Sharing everything… ,[object Object],Help people find/recommend you ,[object Object],[object Object],[object Object],[object Object],[object Object]
Personality matters…
And making money…
Customer services IS marketing
Brand monitoring Share of Conversation No. of posts discussing "X" and "your company" No. of posts discussing “X" =
Takeaway ,[object Object],Success now depends on activity, creativity, sociability and knowledge ,[object Object],[object Object],[object Object],[object Object]
Copyright Douglas Richard, Ltd. 2008 Thank you Luke Brynley-Jones [email_address] www.schoolforstartups.co.uk

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Inbound Marketing for Startups

Notas do Editor

  1. How many marketeers are there in the room? How many of you are familiar with the term “inbound marketing”?