2. » Initial Idea
Agroland
Putting landlords, farmers and wanna be farmers in
contact, matching each other needs
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3. » Initial Business model
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4. » First Questions
Trust/Legal Issues
How to make sure the lands advertised are owned by
the ones who advertise them?
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5. » First Questions
Continuous revenue
How to keep users coming to the website and giving us
revenue?
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6. » First Questions
Get potential users to interview and give surveys
It may be hard to get land owners or farmers to be
contacts (should we try agricultural associations)?
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7. » First Questions
Revenue streams
Besides possible commissions from land sales or rentals,
what other revenue streams may we get? People will
actually pay with so many free websites to advertise and
consult? How much are they willing to pay?
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8. » First Findings
Trust/Legal
i. Advertisers must provide a proof of property registration;
ii. A ranking system should be created.
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9. » First Findings
Continuous revenue:
i. Social media strategy;
ii. Weekly email newsletter;
iii. Mobile app;
iv. Weekly/Monthly auction;
v. Advertising on Traditional and New Media;
vi. Consultancy services;
vii. Forum.
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10. » First Findings
Revenue streams:
i. Advertising on the website;
ii. Advertising in the newsletter;
iii. Advertising on the mobile app;
iv. Premium accounts on the website;
v. Paid app with premium features;
vi. Consultancy services;
vii. Management rentals.
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11. » Findings from interviews
Unfortunately we were not able to do face-to-face
interviews this time but we have schedule interviews for
the next weeks
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12. » Findings from survey
We received 73 responses to our survey, here’re the
main results:
• Age:
• 59% between 26-35;
• 27.4% between 36-50;
• 9.5% between 51-65
• Sex:
• 56% - Male;
• 44% - Female
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13. » Findings from survey
• Country:
• 90% - Portugal
• 9% - Spain
• 1% - Brazil
• Land owners: 29% have land
• Farm land: 56% from the land owners farmed their lands
• Extra land: 31% from the land owners were looking for extra land
• New land:
• 40% of the enquiries who don’t have land prefer to rent it;
• 60% prefer to buy it
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14. » Findings from survey
• Farm goal:
• 74% won’t to produce for their own consumption;
• 6% to sell and 20% for both
• Agriculture:
• 43% would like to work on agriculture
• from this 67% would like to do it part-time
• Site: 57.5% show interest on a website dedicated to agriculture
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15. » Findings from survey
• Site Features:
• 19% use it to buy agricultural products;
• 18% to sell their production online;
• 13% to sell their lands, to get financing opportunities or to get consulting
services;
• 12.5% to look for jobs in agriculture;
• 9% to look for rent to land
• Paid Site: 7% would pay for a paid access site
• This feedback allowed us to improve our initial business model canvas.
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16. » Improved Business Model
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