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Social Media Strategies

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Larry Borsato
Larry Borsato

Social media strategies geared for a sales/business development audience with some real world ROI examples.

BusinessTechnology
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Social Media Strategies Larry Borsato
A Cautionary Tale ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media? Social media are online communications in which individuals shift fluidly and flexibly between the role of audience and author. To do this, they use social software that enables anyone without knowledge of coding, to post, comment on, share or mash up content and to form communities around shared interests. Joseph Thornley, CEO, Thornley Fallis PR
What is Social Media? The democratization of media, resulting in online media over which you have no control, generally driven by either rabid fans or full time complainers. Media becomes a conversation.
Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Why It Matters ,[object Object],[object Object],[object Object],[object Object]
Strategies ,[object Object],[object Object],[object Object],[object Object]
Customer Service ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Crisis Mitigation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Crisis Mitigation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Driving Sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Driving Sales ,[object Object],[object Object],[object Object]
The Final Message ,[object Object],[object Object],[object Object]
Social Media Strategies Discussion Thank You

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Social Media Strategies

  • 1. Social Media Strategies Larry Borsato
  • 2.
  • 3. What is Social Media? Social media are online communications in which individuals shift fluidly and flexibly between the role of audience and author. To do this, they use social software that enables anyone without knowledge of coding, to post, comment on, share or mash up content and to form communities around shared interests. Joseph Thornley, CEO, Thornley Fallis PR
  • 4. What is Social Media? The democratization of media, resulting in online media over which you have no control, generally driven by either rabid fans or full time complainers. Media becomes a conversation.
  • 5.
  • 6.
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  • 8.
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  • 11.
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  • 17. Social Media Strategies Discussion Thank You