This is the presentation that I delivered at Mexico's Industry Forum to talk how social software solutions help citizens in an interconnected world.

3. Agenda IBMr Social Networking and Collaboration What is IBM Lotus Connections? Business Drivers How Does it Help Me?

5. Agenda IBMr Social Networking and Collaboration What is IBM Lotus Connections? Business Drivers How Does it Help Me?

6. Making sense out of Web 2.0 IBMr Wiki Blogs Social Networks AJAX RSS Mash-ups Social Computing MySpace Tags Web 2.0 del.icio.us Flickr REST ATOM LinkedIn folksonomy Consumerization Digg bookmarking Communities Video Sharing Avatars Facebook Why should my business care?

9. Agenda IBMr Social Networking and Collaboration What is IBM Lotus Connections? Business Drivers How Does it Help Me?

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13. IBMr IBM Research project, Fringe, using SONAR

14. Capture the wisdom of the retiring crowd, while attracting and retaining a younger workforce IBMr By 2010, 40% of the U.S. workforce is set to retire In the year 2000, there were more people receiving pensions in Italy than people working Within the next six years, 33 million people in Japan (26% of the population) will be over 65 years old By 2016, the number of individuals aged 60-64 in Australia is expected to almost double Source: US Bureau of Labor Statistics, Beazley, et. al, Continuity Management, Mackay, Alan. “Mature Age Workers: Sustaining Out Future Labor Force.” An Ageless Workforce - Opportunities for Business' Symposium Conference Paper. August 27, 2003. www.ageing.health.gov.au/ofoa/wllplan/aawpapers.htm , Time to act quickly on aging.” The Japan Times Online. August 23, 2002 www.japantimes.co.jp/cgi-bin/getarticle.pl5?ed20020 823a1.htm , A. Paulli, “Pension systems and gradual retiremen t in Italy”, September 2000, p.17

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19. Agenda IBMr Social Networking and Collaboration What is IBM Lotus Connections? Business Drivers How Does it Help Me?

20. IBMr People are key to my business. How can Lotus Connections help me find expertise and build a social network ? HELP ME FIND EXPERTISE AND BUILD A NETWORK

22. IBMr 22 Start your search with a person, from Lotus Notes…

23. IBMr 23 … or from Outlook…

24. IBMr 24 … or Lotus Sametime…

25. IBMr 25 … or Microsoft Office

27. IBMr 27 … or WebSphere Portal… Search default is by name however other fields can be selected Results display

28. … or RIM BlackBerry… IBMr

29. … or the Connections search page, or Profiles search page… IBMr

30. IBMr … and “absorb” that person’s Profile. Demo…

31. IBMr Social Network Analysis of all social collaboration at IBM for keyword “microfinance” (July 2008)

32. IBMr Social Network Analysis of all social collaboration at IBM for keyword “microfinance” (January 2009)

34. Internal blogsites are like a “global lunch room” IBMr It’s where you share the stuff you’d normally share over lunch in the company cafeteria. Result? I know more about you as a person, and how you contribute to the organization .

36. IBMr Information is all over the place. How can Lotus Connections help me be more effective at finding information that is valuable and relevant ? HELP ME FIND GOOD INFORMATION

37. Search for a topic using the Connections search page, or Dogear browser plugin… IBMr

38. … or RIM BlackBerry Dogear application… IBMr

39. ...iPhone and Nokia devices IBMr

40. … or your enterprise search solution… IBMr 50% of all intranet searches in IBM end in a click on user-tagged content, powered by Dogear .

41. … or the Dogear page, read and work with results. IBMr Demo…

42. IBMr People are key to growth. How can Lotus Connections help me reach out to customers, partners, and my employees to drive innovation into my business? HELP ME REACH OUT TO OTHERS AND DRIVE INNOVATION

44. A Lotus Connections Community aggregates it all, and makes it all discoverable by non-members IBMr You can’t leverage the ‘wisdom of crowds’ if you don’t know where the crowds are. Demo…

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52. IBMr Business is constantly changing. How can Lotus Connections help me work more effectively and share best practices ? HELP ME WORK MORE EFFICIENTLY AND SHARE BEST PRACTICES

55. We’ve made it easy to gather your stuff… IBMr

56. IBMr 56 Add an email or Notes document to an Activity in Lotus Notes

57. IBMr 57 Add Lotus Sametime chat to an activity

58. IBMr 58 Add email to an Activity in Microsoft Outlook

59. IBMr 59 Add a file to an Activity from Microsoft Windows Explorer

60. IBMr 60 Add a Microsoft Office document to an Activity

61. Add a website link to an Activity IBMr

62. Then, you can work with your Activity… IBMr Demo…

63. Activities – Templates IBMr

64. IBMr Social content is ever expanding. How do I keep track of it all? HELP ME KEEP TRACK OF IT ALL

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66. Keep up to date with your social Homepage IBMr Demo…

67. Thank you! Industry Forum 2009 IBMr