SlideShare uma empresa Scribd logo
1 de 66
Baixar para ler offline
Blogs como herramienta
      empresarial
             Luis Benítez
      http://www.lbenitez.com
     http://twitter.com/lbenitez
Blogs como herramienta empresarial - 2ndo Encuentra Nacional de Bloggeros
Agenda
Agenda
Blogs como herramienta empresarial - 2ndo Encuentra Nacional de Bloggeros
Externo
An astonishing amount
of time is being wasted on
investigating the amount
of time being wasted on
social networks.



                              -The Economist
 http://www.economist.com/specialreports/displaystory.cfm?story_id=15350928
                                                                    Jan 2010
Source: http://www.comscore.com/Press_Events/Press_Releases/2009/7/Russia_has_World_s_Most_Engaged_Social_Networking_Audience
Blogs como herramienta empresarial - 2ndo Encuentra Nacional de Bloggeros
Blogs como herramienta empresarial - 2ndo Encuentra Nacional de Bloggeros
Blogs como herramienta empresarial - 2ndo Encuentra Nacional de Bloggeros
Blogs como herramienta empresarial - 2ndo Encuentra Nacional de Bloggeros
Blogs como herramienta empresarial - 2ndo Encuentra Nacional de Bloggeros
Blogs como herramienta empresarial - 2ndo Encuentra Nacional de Bloggeros
Blogs como herramienta empresarial - 2ndo Encuentra Nacional de Bloggeros
Blogs como herramienta empresarial - 2ndo Encuentra Nacional de Bloggeros
Blogs como herramienta empresarial - 2ndo Encuentra Nacional de Bloggeros
Blogs como herramienta empresarial - 2ndo Encuentra Nacional de Bloggeros
Blogs como herramienta empresarial - 2ndo Encuentra Nacional de Bloggeros
Herramientas
• Blogger
 • http://www.blogger.com

• Wordpress
 • http://www.wordpress.com

• Y otros...
Mis Recomendaciones
Como Usar Blogs


• Escribe artículos específicos a tu mercado
 • e.g. tóxicos en juguetes - que está
    pasando, tendencias, etc
Como Usar Blogs


• Escribe artículos sobre tus productos/
  servicios
  • e.g. que te hace único
Como Usar Blogs



• Escribe sobre tus suplidores
Como Usar Blogs


• Escribe sobre tu competencia
 • ¿cuál es tu perspectiva de ellos? ¿qué te
    gusta? ¿qué mejorarías?
Blogs como herramienta empresarial - 2ndo Encuentra Nacional de Bloggeros
Blogs como herramienta empresarial - 2ndo Encuentra Nacional de Bloggeros
Blogs como herramienta empresarial - 2ndo Encuentra Nacional de Bloggeros
Flickr Photo by: williamhook
Consistencia




               Flickr Photo by: williamhook
Consistencia




               Flickr Photo by: williamhook
Consistencia

- Compromiso




               Flickr Photo by: williamhook
Consistencia

- Compromiso




               Flickr Photo by: williamhook
Consistencia

- Compromiso

- SEO




               Flickr Photo by: williamhook
Blogs como herramienta empresarial - 2ndo Encuentra Nacional de Bloggeros
•   Usa http://blogsearch.google.com para ver los “chismes”
•   Usa http://blogsearch.google.com para ver los “chismes”

    •   sobre ti
•   Usa http://blogsearch.google.com para ver los “chismes”

    •   sobre ti

    •   tu competencia
•   Usa http://blogsearch.google.com para ver los “chismes”

    •   sobre ti

    •   tu competencia

    •   tus suplidores
•   Usa http://blogsearch.google.com para ver los “chismes”

    •   sobre ti

    •   tu competencia

    •   tus suplidores

    •   tu industria
•   Usa http://blogsearch.google.com para ver los “chismes”

    •   sobre ti

    •   tu competencia

    •   tus suplidores

    •   tu industria

    •   etc..
•   Usa http://blogsearch.google.com para ver los “chismes”

    •   sobre ti

    •   tu competencia

    •   tus suplidores

    •   tu industria

    •   etc..

•   Google Alerts es otro recurso
Blogs como herramienta empresarial - 2ndo Encuentra Nacional de Bloggeros
Blogs como herramienta empresarial - 2ndo Encuentra Nacional de Bloggeros
Blogs como herramienta empresarial - 2ndo Encuentra Nacional de Bloggeros
Blogs como herramienta empresarial - 2ndo Encuentra Nacional de Bloggeros
Innovación
Desarrollar Destrezas
Mayor Eficiencia
Políticas de Uso y
       Retos
http://www.ibm.com/blogs/zz/en/guidelines.html
Power = Knowledge


               http://www.reidgsmith.com/Power.htm
Shared
Power = Knowledge


               http://www.reidgsmith.com/Power.htm
Resumen
Beneficios
Beneficios
•   Externo
Beneficios
•   Externo

    •   Mejor SEO
Beneficios
•   Externo

    •   Mejor SEO

    •   Más confianza
Beneficios
•   Externo

    •   Mejor SEO

    •   Más confianza

    •   Más personal
Beneficios
•   Externo

    •   Mejor SEO

    •   Más confianza

    •   Más personal

    •   Mejor servicio al
        cliente
Beneficios
•   Externo                 •   Interno

    •   Mejor SEO

    •   Más confianza

    •   Más personal

    •   Mejor servicio al
        cliente
Beneficios
•   Externo                 •   Interno

    •   Mejor SEO               •   Innovación

    •   Más confianza

    •   Más personal

    •   Mejor servicio al
        cliente
Beneficios
•   Externo                 •   Interno

    •   Mejor SEO               •   Innovación

    •   Más confianza            •   Desarrolla Destrezas

    •   Más personal

    •   Mejor servicio al
        cliente
Beneficios
•   Externo                 •   Interno

    •   Mejor SEO               •   Innovación

    •   Más confianza            •   Desarrolla Destrezas

    •   Más personal            •   Mejor Eficiencia

    •   Mejor servicio al
        cliente
Beneficios
•   Externo                 •   Interno

    •   Mejor SEO               •   Innovación

    •   Más confianza            •   Desarrolla Destrezas

    •   Más personal            •   Mejor Eficiencia

    •   Mejor servicio al       •   Reducir Costos
        cliente
¡Gracias!

Mais conteúdo relacionado

Semelhante a Blogs como herramienta empresarial - 2ndo Encuentra Nacional de Bloggeros

Cómo Atraer Prospectos a Tu Negocio MLM con Marketing de Atraccion
Cómo Atraer Prospectos a Tu Negocio MLM con Marketing de AtraccionCómo Atraer Prospectos a Tu Negocio MLM con Marketing de Atraccion
Cómo Atraer Prospectos a Tu Negocio MLM con Marketing de AtraccionGabino Sánchez
 
Servicios Online en la Realidad - Marketing Digital
Servicios Online en la Realidad - Marketing DigitalServicios Online en la Realidad - Marketing Digital
Servicios Online en la Realidad - Marketing DigitalIDC Logic
 
El SEO no estaba muerto, estaba de parranda
El SEO no estaba muerto, estaba de parrandaEl SEO no estaba muerto, estaba de parranda
El SEO no estaba muerto, estaba de parrandaRafa Ramos
 
Introduccion al Marketing Online Universidad Lasalle
Introduccion al Marketing Online Universidad LasalleIntroduccion al Marketing Online Universidad Lasalle
Introduccion al Marketing Online Universidad LasalleJose Galán
 
Cómo el SEO Puede Hacer Crecer tu Negocio Digital - Bruno Dangelo - Senpai Ac...
Cómo el SEO Puede Hacer Crecer tu Negocio Digital - Bruno Dangelo - Senpai Ac...Cómo el SEO Puede Hacer Crecer tu Negocio Digital - Bruno Dangelo - Senpai Ac...
Cómo el SEO Puede Hacer Crecer tu Negocio Digital - Bruno Dangelo - Senpai Ac...dahseo
 
Mejora tu visibilidad en Internet
Mejora tu  visibilidad en  InternetMejora tu  visibilidad en  Internet
Mejora tu visibilidad en InternetFundació Bit
 
Introducción al Marketing Online
Introducción al Marketing OnlineIntroducción al Marketing Online
Introducción al Marketing OnlineJulio Romero
 
Introducción al marketing digital
Introducción al marketing digital Introducción al marketing digital
Introducción al marketing digital Zinkdo
 
Charla Empresarial Ex A Tec - Diciembre 2011 Mercadotecnia de Internet
Charla Empresarial Ex A Tec - Diciembre 2011 Mercadotecnia de InternetCharla Empresarial Ex A Tec - Diciembre 2011 Mercadotecnia de Internet
Charla Empresarial Ex A Tec - Diciembre 2011 Mercadotecnia de InternetWSI - Consultores de Internet
 
Inbound marketing
Inbound marketingInbound marketing
Inbound marketingMubrick
 
Cómo Vencer a Google en Su Juego de Palabras
Cómo Vencer a Google en Su Juego de PalabrasCómo Vencer a Google en Su Juego de Palabras
Cómo Vencer a Google en Su Juego de PalabrasSylvanna Barona
 
Principios SEO 2014
Principios SEO 2014Principios SEO 2014
Principios SEO 2014Capybara SEO
 
Fundamentos SEO: Herramientas SEO para hacértelo tú mismo
Fundamentos SEO: Herramientas SEO para hacértelo tú mismoFundamentos SEO: Herramientas SEO para hacértelo tú mismo
Fundamentos SEO: Herramientas SEO para hacértelo tú mismoElisa Martínez Zancajo
 
Cómo crear un CV Diferente y superar una entrevista por Skype
Cómo crear un CV Diferente y superar una entrevista por SkypeCómo crear un CV Diferente y superar una entrevista por Skype
Cómo crear un CV Diferente y superar una entrevista por SkypeMaría José Muñoz
 
El Nuevo Marketing
El Nuevo MarketingEl Nuevo Marketing
El Nuevo MarketingMubrick
 

Semelhante a Blogs como herramienta empresarial - 2ndo Encuentra Nacional de Bloggeros (20)

Charla UNIBE Mercadexpo 2012
Charla UNIBE Mercadexpo 2012Charla UNIBE Mercadexpo 2012
Charla UNIBE Mercadexpo 2012
 
Cómo Atraer Prospectos a Tu Negocio MLM con Marketing de Atraccion
Cómo Atraer Prospectos a Tu Negocio MLM con Marketing de AtraccionCómo Atraer Prospectos a Tu Negocio MLM con Marketing de Atraccion
Cómo Atraer Prospectos a Tu Negocio MLM con Marketing de Atraccion
 
Servicios Online en la Realidad - Marketing Digital
Servicios Online en la Realidad - Marketing DigitalServicios Online en la Realidad - Marketing Digital
Servicios Online en la Realidad - Marketing Digital
 
El SEO no estaba muerto, estaba de parranda
El SEO no estaba muerto, estaba de parrandaEl SEO no estaba muerto, estaba de parranda
El SEO no estaba muerto, estaba de parranda
 
Meeting point
Meeting pointMeeting point
Meeting point
 
Introduccion al Marketing Online Universidad Lasalle
Introduccion al Marketing Online Universidad LasalleIntroduccion al Marketing Online Universidad Lasalle
Introduccion al Marketing Online Universidad Lasalle
 
Cómo el SEO Puede Hacer Crecer tu Negocio Digital - Bruno Dangelo - Senpai Ac...
Cómo el SEO Puede Hacer Crecer tu Negocio Digital - Bruno Dangelo - Senpai Ac...Cómo el SEO Puede Hacer Crecer tu Negocio Digital - Bruno Dangelo - Senpai Ac...
Cómo el SEO Puede Hacer Crecer tu Negocio Digital - Bruno Dangelo - Senpai Ac...
 
Mejora tu visibilidad en Internet
Mejora tu  visibilidad en  InternetMejora tu  visibilidad en  Internet
Mejora tu visibilidad en Internet
 
Introducción al Marketing Online
Introducción al Marketing OnlineIntroducción al Marketing Online
Introducción al Marketing Online
 
El SEO y la Geolocalización
El SEO y la GeolocalizaciónEl SEO y la Geolocalización
El SEO y la Geolocalización
 
Introducción al marketing digital
Introducción al marketing digital Introducción al marketing digital
Introducción al marketing digital
 
Charla Empresarial Ex A Tec - Diciembre 2011 Mercadotecnia de Internet
Charla Empresarial Ex A Tec - Diciembre 2011 Mercadotecnia de InternetCharla Empresarial Ex A Tec - Diciembre 2011 Mercadotecnia de Internet
Charla Empresarial Ex A Tec - Diciembre 2011 Mercadotecnia de Internet
 
Inbound marketing
Inbound marketingInbound marketing
Inbound marketing
 
Cómo Vencer a Google en Su Juego de Palabras
Cómo Vencer a Google en Su Juego de PalabrasCómo Vencer a Google en Su Juego de Palabras
Cómo Vencer a Google en Su Juego de Palabras
 
Principios SEO 2014
Principios SEO 2014Principios SEO 2014
Principios SEO 2014
 
Marca personal JulioJGamez
Marca personal JulioJGamezMarca personal JulioJGamez
Marca personal JulioJGamez
 
Curso de seo Sevilla prodetur
Curso de seo Sevilla prodeturCurso de seo Sevilla prodetur
Curso de seo Sevilla prodetur
 
Fundamentos SEO: Herramientas SEO para hacértelo tú mismo
Fundamentos SEO: Herramientas SEO para hacértelo tú mismoFundamentos SEO: Herramientas SEO para hacértelo tú mismo
Fundamentos SEO: Herramientas SEO para hacértelo tú mismo
 
Cómo crear un CV Diferente y superar una entrevista por Skype
Cómo crear un CV Diferente y superar una entrevista por SkypeCómo crear un CV Diferente y superar una entrevista por Skype
Cómo crear un CV Diferente y superar una entrevista por Skype
 
El Nuevo Marketing
El Nuevo MarketingEl Nuevo Marketing
El Nuevo Marketing
 

Mais de Luis Benitez

Bank AI - Popular's Journey to Intelligent Automation
Bank AI - Popular's Journey to Intelligent AutomationBank AI - Popular's Journey to Intelligent Automation
Bank AI - Popular's Journey to Intelligent AutomationLuis Benitez
 
What's New in IBM Connections Social Cloud - Q2 2016
What's New in IBM Connections Social Cloud - Q2 2016What's New in IBM Connections Social Cloud - Q2 2016
What's New in IBM Connections Social Cloud - Q2 2016Luis Benitez
 
What is new in IBM Connections 5.5 and IBM Docs 2.0
What is new in IBM Connections 5.5 and IBM Docs 2.0What is new in IBM Connections 5.5 and IBM Docs 2.0
What is new in IBM Connections 5.5 and IBM Docs 2.0Luis Benitez
 
IBM Connections Cloud & IBM Docs: Working securely and quickly with content
IBM Connections Cloud & IBM Docs: Working securely and quickly with contentIBM Connections Cloud & IBM Docs: Working securely and quickly with content
IBM Connections Cloud & IBM Docs: Working securely and quickly with contentLuis Benitez
 
IBM Connections Cloud Application Development Strategy
IBM Connections Cloud Application Development StrategyIBM Connections Cloud Application Development Strategy
IBM Connections Cloud Application Development StrategyLuis Benitez
 
IBM Collaboration Mobile Strategy and a New Way To work
IBM Collaboration Mobile Strategy and a New Way To workIBM Collaboration Mobile Strategy and a New Way To work
IBM Collaboration Mobile Strategy and a New Way To workLuis Benitez
 
IBM Insight 2015 - Social Business Flyer
IBM Insight 2015 - Social Business FlyerIBM Insight 2015 - Social Business Flyer
IBM Insight 2015 - Social Business FlyerLuis Benitez
 
What's New in IBM Connections Social Cloud - Q2 2015
What's New in IBM Connections Social Cloud - Q2 2015What's New in IBM Connections Social Cloud - Q2 2015
What's New in IBM Connections Social Cloud - Q2 2015Luis Benitez
 
Social Connections VIII - Innovation and Communications Drive Business Value
Social Connections VIII - Innovation and Communications Drive Business ValueSocial Connections VIII - Innovation and Communications Drive Business Value
Social Connections VIII - Innovation and Communications Drive Business ValueLuis Benitez
 
What's New in IBM Connections Social Cloud - Q1 2015
What's New in IBM Connections Social Cloud - Q1 2015What's New in IBM Connections Social Cloud - Q1 2015
What's New in IBM Connections Social Cloud - Q1 2015Luis Benitez
 
IBM InterConnect 2015 - What is New in IBM Connections 2015
IBM InterConnect 2015 - What is New in IBM Connections 2015IBM InterConnect 2015 - What is New in IBM Connections 2015
IBM InterConnect 2015 - What is New in IBM Connections 2015Luis Benitez
 
IDI103 - What is New in IBM Connections - IBM ConnectED 2015
IDI103 - What is New in IBM Connections - IBM ConnectED 2015IDI103 - What is New in IBM Connections - IBM ConnectED 2015
IDI103 - What is New in IBM Connections - IBM ConnectED 2015Luis Benitez
 
What's New in IBM Connections Social Cloud - September 2014
What's New in IBM Connections Social Cloud - September 2014What's New in IBM Connections Social Cloud - September 2014
What's New in IBM Connections Social Cloud - September 2014Luis Benitez
 
Social Connections VI Keynote - Why IBM Connections 5.0 Matters
Social Connections VI Keynote  - Why IBM Connections 5.0 MattersSocial Connections VI Keynote  - Why IBM Connections 5.0 Matters
Social Connections VI Keynote - Why IBM Connections 5.0 MattersLuis Benitez
 
What's New in IBM SmartCloud Connections - May 2014
What's New in IBM SmartCloud Connections - May 2014What's New in IBM SmartCloud Connections - May 2014
What's New in IBM SmartCloud Connections - May 2014Luis Benitez
 
ID400 - What's New and Coming in IBM Connections 2014 #IBMConnect
ID400 - What's New and Coming in IBM Connections 2014 #IBMConnectID400 - What's New and Coming in IBM Connections 2014 #IBMConnect
ID400 - What's New and Coming in IBM Connections 2014 #IBMConnectLuis Benitez
 
IBM SmartCloud Connections Overview - Q2 2014
IBM SmartCloud Connections Overview - Q2 2014IBM SmartCloud Connections Overview - Q2 2014
IBM SmartCloud Connections Overview - Q2 2014Luis Benitez
 
IBM Connections 4.5 Reviewer's Guide
IBM Connections 4.5 Reviewer's GuideIBM Connections 4.5 Reviewer's Guide
IBM Connections 4.5 Reviewer's GuideLuis Benitez
 
What’s New in IBM Connections 4.5 and IBM Connections Content Manager
What’s New in IBM Connections 4.5 and IBM Connections Content ManagerWhat’s New in IBM Connections 4.5 and IBM Connections Content Manager
What’s New in IBM Connections 4.5 and IBM Connections Content ManagerLuis Benitez
 
ID301 - What’s Coming in IBM Connections
ID301 - What’s Coming in IBM ConnectionsID301 - What’s Coming in IBM Connections
ID301 - What’s Coming in IBM ConnectionsLuis Benitez
 

Mais de Luis Benitez (20)

Bank AI - Popular's Journey to Intelligent Automation
Bank AI - Popular's Journey to Intelligent AutomationBank AI - Popular's Journey to Intelligent Automation
Bank AI - Popular's Journey to Intelligent Automation
 
What's New in IBM Connections Social Cloud - Q2 2016
What's New in IBM Connections Social Cloud - Q2 2016What's New in IBM Connections Social Cloud - Q2 2016
What's New in IBM Connections Social Cloud - Q2 2016
 
What is new in IBM Connections 5.5 and IBM Docs 2.0
What is new in IBM Connections 5.5 and IBM Docs 2.0What is new in IBM Connections 5.5 and IBM Docs 2.0
What is new in IBM Connections 5.5 and IBM Docs 2.0
 
IBM Connections Cloud & IBM Docs: Working securely and quickly with content
IBM Connections Cloud & IBM Docs: Working securely and quickly with contentIBM Connections Cloud & IBM Docs: Working securely and quickly with content
IBM Connections Cloud & IBM Docs: Working securely and quickly with content
 
IBM Connections Cloud Application Development Strategy
IBM Connections Cloud Application Development StrategyIBM Connections Cloud Application Development Strategy
IBM Connections Cloud Application Development Strategy
 
IBM Collaboration Mobile Strategy and a New Way To work
IBM Collaboration Mobile Strategy and a New Way To workIBM Collaboration Mobile Strategy and a New Way To work
IBM Collaboration Mobile Strategy and a New Way To work
 
IBM Insight 2015 - Social Business Flyer
IBM Insight 2015 - Social Business FlyerIBM Insight 2015 - Social Business Flyer
IBM Insight 2015 - Social Business Flyer
 
What's New in IBM Connections Social Cloud - Q2 2015
What's New in IBM Connections Social Cloud - Q2 2015What's New in IBM Connections Social Cloud - Q2 2015
What's New in IBM Connections Social Cloud - Q2 2015
 
Social Connections VIII - Innovation and Communications Drive Business Value
Social Connections VIII - Innovation and Communications Drive Business ValueSocial Connections VIII - Innovation and Communications Drive Business Value
Social Connections VIII - Innovation and Communications Drive Business Value
 
What's New in IBM Connections Social Cloud - Q1 2015
What's New in IBM Connections Social Cloud - Q1 2015What's New in IBM Connections Social Cloud - Q1 2015
What's New in IBM Connections Social Cloud - Q1 2015
 
IBM InterConnect 2015 - What is New in IBM Connections 2015
IBM InterConnect 2015 - What is New in IBM Connections 2015IBM InterConnect 2015 - What is New in IBM Connections 2015
IBM InterConnect 2015 - What is New in IBM Connections 2015
 
IDI103 - What is New in IBM Connections - IBM ConnectED 2015
IDI103 - What is New in IBM Connections - IBM ConnectED 2015IDI103 - What is New in IBM Connections - IBM ConnectED 2015
IDI103 - What is New in IBM Connections - IBM ConnectED 2015
 
What's New in IBM Connections Social Cloud - September 2014
What's New in IBM Connections Social Cloud - September 2014What's New in IBM Connections Social Cloud - September 2014
What's New in IBM Connections Social Cloud - September 2014
 
Social Connections VI Keynote - Why IBM Connections 5.0 Matters
Social Connections VI Keynote  - Why IBM Connections 5.0 MattersSocial Connections VI Keynote  - Why IBM Connections 5.0 Matters
Social Connections VI Keynote - Why IBM Connections 5.0 Matters
 
What's New in IBM SmartCloud Connections - May 2014
What's New in IBM SmartCloud Connections - May 2014What's New in IBM SmartCloud Connections - May 2014
What's New in IBM SmartCloud Connections - May 2014
 
ID400 - What's New and Coming in IBM Connections 2014 #IBMConnect
ID400 - What's New and Coming in IBM Connections 2014 #IBMConnectID400 - What's New and Coming in IBM Connections 2014 #IBMConnect
ID400 - What's New and Coming in IBM Connections 2014 #IBMConnect
 
IBM SmartCloud Connections Overview - Q2 2014
IBM SmartCloud Connections Overview - Q2 2014IBM SmartCloud Connections Overview - Q2 2014
IBM SmartCloud Connections Overview - Q2 2014
 
IBM Connections 4.5 Reviewer's Guide
IBM Connections 4.5 Reviewer's GuideIBM Connections 4.5 Reviewer's Guide
IBM Connections 4.5 Reviewer's Guide
 
What’s New in IBM Connections 4.5 and IBM Connections Content Manager
What’s New in IBM Connections 4.5 and IBM Connections Content ManagerWhat’s New in IBM Connections 4.5 and IBM Connections Content Manager
What’s New in IBM Connections 4.5 and IBM Connections Content Manager
 
ID301 - What’s Coming in IBM Connections
ID301 - What’s Coming in IBM ConnectionsID301 - What’s Coming in IBM Connections
ID301 - What’s Coming in IBM Connections
 

Último

TEORÍAS CONTEMPORÁNEAS DE LA ADMINISTRACIÓN.pptx
TEORÍAS CONTEMPORÁNEAS DE LA ADMINISTRACIÓN.pptxTEORÍAS CONTEMPORÁNEAS DE LA ADMINISTRACIÓN.pptx
TEORÍAS CONTEMPORÁNEAS DE LA ADMINISTRACIÓN.pptxCristianCambranis
 
Practica de Evaluacion de tarea crisis de liderazgo
Practica de Evaluacion de tarea crisis de liderazgoPractica de Evaluacion de tarea crisis de liderazgo
Practica de Evaluacion de tarea crisis de liderazgooscramcon
 
Seguridad vial OSC TELECOMS Seguridad vial OSC TELECOMS
Seguridad vial OSC TELECOMS  Seguridad vial OSC TELECOMSSeguridad vial OSC TELECOMS  Seguridad vial OSC TELECOMS
Seguridad vial OSC TELECOMS Seguridad vial OSC TELECOMSJorgeContreras580838
 
Actividad 2 sociología de las organizaciones formales y no formales
Actividad 2 sociología de las organizaciones formales y no formalesActividad 2 sociología de las organizaciones formales y no formales
Actividad 2 sociología de las organizaciones formales y no formalesBrainner1
 
3-5-usac-manuales-administrativos-2017.ppt
3-5-usac-manuales-administrativos-2017.ppt3-5-usac-manuales-administrativos-2017.ppt
3-5-usac-manuales-administrativos-2017.pptConsultorSinergia
 
Mentoría para Empresarios Oxford Group L.pdf
Mentoría para Empresarios Oxford Group L.pdfMentoría para Empresarios Oxford Group L.pdf
Mentoría para Empresarios Oxford Group L.pdfOxford Group
 
Técnicas de Planeación y control 2.pptx
Técnicas de  Planeación y control 2.pptxTécnicas de  Planeación y control 2.pptx
Técnicas de Planeación y control 2.pptxkarlapatriciagaona
 
Espejo Salamanca Cuadro Sinoptico Decreto 2649 1993.pdf
Espejo Salamanca Cuadro Sinoptico Decreto 2649 1993.pdfEspejo Salamanca Cuadro Sinoptico Decreto 2649 1993.pdf
Espejo Salamanca Cuadro Sinoptico Decreto 2649 1993.pdfaespejos
 

Último (9)

TEORÍAS CONTEMPORÁNEAS DE LA ADMINISTRACIÓN.pptx
TEORÍAS CONTEMPORÁNEAS DE LA ADMINISTRACIÓN.pptxTEORÍAS CONTEMPORÁNEAS DE LA ADMINISTRACIÓN.pptx
TEORÍAS CONTEMPORÁNEAS DE LA ADMINISTRACIÓN.pptx
 
Practica de Evaluacion de tarea crisis de liderazgo
Practica de Evaluacion de tarea crisis de liderazgoPractica de Evaluacion de tarea crisis de liderazgo
Practica de Evaluacion de tarea crisis de liderazgo
 
Seguridad vial OSC TELECOMS Seguridad vial OSC TELECOMS
Seguridad vial OSC TELECOMS  Seguridad vial OSC TELECOMSSeguridad vial OSC TELECOMS  Seguridad vial OSC TELECOMS
Seguridad vial OSC TELECOMS Seguridad vial OSC TELECOMS
 
Actividad 2 sociología de las organizaciones formales y no formales
Actividad 2 sociología de las organizaciones formales y no formalesActividad 2 sociología de las organizaciones formales y no formales
Actividad 2 sociología de las organizaciones formales y no formales
 
3-5-usac-manuales-administrativos-2017.ppt
3-5-usac-manuales-administrativos-2017.ppt3-5-usac-manuales-administrativos-2017.ppt
3-5-usac-manuales-administrativos-2017.ppt
 
FORO DE INICIATIVAS A CANDIDATOS A LA PRESIDENCIA 2024-v01.pdf
FORO DE INICIATIVAS A CANDIDATOS A LA PRESIDENCIA 2024-v01.pdfFORO DE INICIATIVAS A CANDIDATOS A LA PRESIDENCIA 2024-v01.pdf
FORO DE INICIATIVAS A CANDIDATOS A LA PRESIDENCIA 2024-v01.pdf
 
Mentoría para Empresarios Oxford Group L.pdf
Mentoría para Empresarios Oxford Group L.pdfMentoría para Empresarios Oxford Group L.pdf
Mentoría para Empresarios Oxford Group L.pdf
 
Técnicas de Planeación y control 2.pptx
Técnicas de  Planeación y control 2.pptxTécnicas de  Planeación y control 2.pptx
Técnicas de Planeación y control 2.pptx
 
Espejo Salamanca Cuadro Sinoptico Decreto 2649 1993.pdf
Espejo Salamanca Cuadro Sinoptico Decreto 2649 1993.pdfEspejo Salamanca Cuadro Sinoptico Decreto 2649 1993.pdf
Espejo Salamanca Cuadro Sinoptico Decreto 2649 1993.pdf
 

Blogs como herramienta empresarial - 2ndo Encuentra Nacional de Bloggeros

Notas do Editor

  1. This is me... the list of words is based on my blog, and was generated by Wordle ( a tool developed by an ex-IBMer).
  2. So let’s begin. Today, I had 2 things for you:
  3. First, talk about blogs outside of the firewall / publicly facing.
  4. Second, blogs inside the firewall...
  5. Let’s start with external blogs
  6. One of the things that I’m often asked about is the ROI of social media. Back in January, The Economist had a fantastic quote. I loved this quote and it couldn’t be anymore timely. Have you ever asked yourself what’s the ROI of a phone? fax? email? etc.. Those are all communication / collaboration mediums.. so are blogs.
  7. Puerto Rico consumers are already using these tools and it’s the 4th country with the highest # of hurs spent in Social Media sites in the world at 5.3 hrs/per day/per visitor to a social networking site. US is #9.
  8. In the video it referenced how consumers have a low level of trust in traditional media and advertisements. Here’s one reason why: Last year, when the US Airways plane landed in the Hudson, it was all over Twitter ~45-60 mins before it showed in CNN.
  9. Another, more local example, is what happened about 1 month ago when the iPad was released in the US. Obviously, I went to Best Buy to check it out and play with the demo units. And noticed a bunch of people getting their hands on them. I even asked the BB sales guy how many units they had and he told me “we have about 5 left of the 36 that came in this morning”.
  10. The next morning, El Nuevo Dia, highlights the arrival of the iPad in its Sunday cover. However, it announced to the world that only 2 iPads were sold in the entire island.
  11. The next morning, El Nuevo Dia, highlights the arrival of the iPad in its Sunday cover. However, it announced to the world that only 2 iPads were sold in the entire island.
  12. A quick check in Twitter, reveals that 6 people were talking about the iPad they just bought in PR. The day after, Twitter users were expressing “now, each time I read El Nuevo Dia, I won’t know if it’s fact or the reporter simply didn’t bother investigating all angles”.
  13. A quick check in Twitter, reveals that 6 people were talking about the iPad they just bought in PR. The day after, Twitter users were expressing “now, each time I read El Nuevo Dia, I won’t know if it’s fact or the reporter simply didn’t bother investigating all angles”.
  14. A quick check in Twitter, reveals that 6 people were talking about the iPad they just bought in PR. The day after, Twitter users were expressing “now, each time I read El Nuevo Dia, I won’t know if it’s fact or the reporter simply didn’t bother investigating all angles”.
  15. A quick check in Twitter, reveals that 6 people were talking about the iPad they just bought in PR. The day after, Twitter users were expressing “now, each time I read El Nuevo Dia, I won’t know if it’s fact or the reporter simply didn’t bother investigating all angles”.
  16. A quick check in Twitter, reveals that 6 people were talking about the iPad they just bought in PR. The day after, Twitter users were expressing “now, each time I read El Nuevo Dia, I won’t know if it’s fact or the reporter simply didn’t bother investigating all angles”.
  17. A quick check in Twitter, reveals that 6 people were talking about the iPad they just bought in PR. The day after, Twitter users were expressing “now, each time I read El Nuevo Dia, I won’t know if it’s fact or the reporter simply didn’t bother investigating all angles”.
  18. A quick check in Twitter, reveals that 6 people were talking about the iPad they just bought in PR. The day after, Twitter users were expressing “now, each time I read El Nuevo Dia, I won’t know if it’s fact or the reporter simply didn’t bother investigating all angles”.
  19. A quick check in Twitter, reveals that 6 people were talking about the iPad they just bought in PR. The day after, Twitter users were expressing “now, each time I read El Nuevo Dia, I won’t know if it’s fact or the reporter simply didn’t bother investigating all angles”.
  20. A quick check in Twitter, reveals that 6 people were talking about the iPad they just bought in PR. The day after, Twitter users were expressing “now, each time I read El Nuevo Dia, I won’t know if it’s fact or the reporter simply didn’t bother investigating all angles”.
  21. So those are two examples of how traditional media have lost the trust of consumers. Here’s one example of how blogs have captured the trust of consumers. 2 weeks ago, it was a blog, Gizmodo, the one that uncovered the new iPhone 4G, before it was even announced by Apple itself.
  22. So how do we get started.. first you need to pick a tool. This is much like religion, everyone has their favorite. I particularly like Blogger, but I hear Wordpress is the best. I tried Wordpress once and wasn’t very successful, so you pick.
  23. Once you pick a tool, you’ll want to start brainstorming about topics to discuss. My first suggestion would be to talk about your market. Why are you targeting that market? What makes your market unique? comment about trends/news in your market. Etc.
  24. Next, of course, talk about your products/offerings. What makes them unique? why are they better? how do they compare against others? etc.
  25. Write about your suppliers... for example, why did you choose them? what new products are they working on? etc...
  26. Write about your competition... (if anything, this will help drive their traffic to your site :) ). Always do it in a respectful matter and never trash them. Focus on your positive attributes, not their negative ones.
  27. Branding is important too... here’s a web front that uses blogs as its main revenue generator...
  28. and their blog look-n-feel is the same. I’ve seen some blogs which are completely disconnected from other blogs.
  29. Before your first post... buy a domain. IMHO, there’s nothing worse than: myblog.wordpress.com !! Focus on your branding.. domains are $10/year.. who can’t afford that! (BTW.. please don’t use writetome@gmail.com) For those same $10/year that you spent on buying your own domain, you can get myaddress@mydomain.com and that way you are not giving away free marketing to Google, Yahoo, Hotmail, etc.
  30. Once you start writing, be consistent. Your audience should expect blogs from you at a certain frequency. If you are selling your products... don’t go overboard as well.. you’ll have to find the happy medium between 1 post / year and 500 posts / day :)
  31. Once you start writing, be consistent. Your audience should expect blogs from you at a certain frequency. If you are selling your products... don’t go overboard as well.. you’ll have to find the happy medium between 1 post / year and 500 posts / day :)
  32. Once you start writing, be consistent. Your audience should expect blogs from you at a certain frequency. If you are selling your products... don’t go overboard as well.. you’ll have to find the happy medium between 1 post / year and 500 posts / day :)
  33. Once you start writing, be consistent. Your audience should expect blogs from you at a certain frequency. If you are selling your products... don’t go overboard as well.. you’ll have to find the happy medium between 1 post / year and 500 posts / day :)
  34. Once you start writing, be consistent. Your audience should expect blogs from you at a certain frequency. If you are selling your products... don’t go overboard as well.. you’ll have to find the happy medium between 1 post / year and 500 posts / day :)
  35. Google Blog Search is a great way to get alerts on topics you are interested in and discover bloggers that talk about similar things
  36. Google Blog Search is a great way to get alerts on topics you are interested in and discover bloggers that talk about similar things
  37. Google Blog Search is a great way to get alerts on topics you are interested in and discover bloggers that talk about similar things
  38. Google Blog Search is a great way to get alerts on topics you are interested in and discover bloggers that talk about similar things
  39. Google Blog Search is a great way to get alerts on topics you are interested in and discover bloggers that talk about similar things
  40. Google Blog Search is a great way to get alerts on topics you are interested in and discover bloggers that talk about similar things
  41. Google Blog Search is a great way to get alerts on topics you are interested in and discover bloggers that talk about similar things
  42. How do you consume all these feeds? Manage them in an online service such as Google Reader
  43. Or consume feeds offline with NetNewsWire (Mac) or FeedDemon (Windows) [for example]
  44. In terms of publishing, you can publish blogs directly from your desktop by using a tool such as ‘ecto’ (seen above). Great because you can compose blogs while offline.
  45. Let’s go back to the dog.. one, because he’s so cute... and two because now we are going to talk about blogs inside corporations. What are the top 3 business drivers for blogs inside a corporation ?
  46. IBM surveys the Fortune 500 CEO’s each year to see which challenges they have. Recently, they said that they need to drive innovation and innovate faster than their competitors. When asked where do they expect this innovation to come they said: Employees & Business Partners ( and not Research & Development which is what I would’ve expected). This means that we need to give employees a voice and way to express their ideas, develop them and then the organization can capitalize on them.
  47. HR departments in many industries/organizations have also expressed their inability to rapidly develop skills and not having employees aligned with current organizational priorities. Blogs are a great way to promote informal learning inside an organization and help employees keep their skills up to date (and perhaps let them discover new opportunities where their skills would be a better fit than their current job role).
  48. And third, HR departments have also expressed how organizational silos are inhibiting collaboration. This leads to divisions to reinvent the wheel and not properly leverage intellectual capital that already exists inside the organization. Blogs are a great way to flatten the organizational structure of the corporation.
  49. Now, as with anything, there are some challenges. So let’s talk about some best practices around Guidelines.
  50. IBM publishes it’s Social Computing Guidelines @ http://www.ibm.com/blogs/zz/en/guidelines.html . These guidelines control what we do in social computing systems both inside and outside the firewall. These rules must be read and digitally signed by every IBMer, every year. Failure to comply with these rules may result in termination.
  51. According to the old adage, with synergy, one plus one equals three. The whole exceeds the sum of its parts. The adage led us to wonder if there might be an equation that captures the effect of knowledge management, combining the power of knowledge with the power of a knowledge-sharing network. We start with two familiar ideas. The first is Metcalfe's Law (described in C. Shapiro and H.R. Varian, Information Rules: A Strategic Guide to the Network Economy. Harvard Business School Press, Boston, 1998). If there are n people in a network, and the value of the network to each of them is proportional to the number of other users, then the total value of the network (to all users) is proportional to n • (n - 1) =  n2- n ≈ n2, for large n. The second is knowledge is power. Let's first see what happens if we assume knowledge accumulates additively in a knowledge-sharing network. In this case, if each person in a network knows k facts that are disjoint from those known by all others, and if this knowledge (sets of facts) is shared among s members of the network, then each member knows k + (s - 1) • k = s • k total facts. If knowledge is shared among all members, then s = n and each member knows n • k total facts. Therefore, the "power" of the network p = n2 • k. This is roughly Metcalfe's law with a knowledge multiplier. However, the above equation does not account for the capacity of the network to generate new knowledge. To address this, let's see what happens if we assume knowledge accumulates multiplicatively. Then, in the case where each member shares knowledge with s other members, each member knows ks. As a result, the power of the network p = n • ks. However, this is an overestimate because it does not account for overlap in the knowledge of each individual member. If we assume that the overlap is proportional to the number of members, we get p = n • ks / n or p = ks
  52. Let’s Summarize
  53. Thanks for your time!