This document discusses online reputation management services and compares ReviewPro to TripAdvisor. ReviewPro aggregates reviews from more sources globally than TripAdvisor. It also provides a more complete analysis for hotels. ReviewPro is considered more important for hotels than TripAdvisor because it has more data from different sources and opinions beyond just TripAdvisor, giving hotels a better overview of their reputation online. The document also analyzes reviews on TripAdvisor and OTA sites for several hotels in London.