Check out this presentation to learn the best ways to use Augmented Reality and Interactive Print to create unforgettable advertisements that really stand out.
With best practices and brand examples from industries like automotive, fashion, electronics, FMCG and more, we'll provide you with guidelines for creating an integrated, cross-channel marketing campaign with AR and Interactive Print to achieve your goals!
3. TODAY’S SETUP
● 45 minute presentation
● Questions via GoToWebinar “question box”
● Get this deck, the recording of this webinar and an industry
overview, tomorrow at www.layar.com/advertising
● Part of the Layar in Business Webinar Series
4. AGENDA
● Introduction & about Layar
● Layar & Advertising
● AR in Advertising: Ingredients
● Examples
● Layar Creative Studio
● Product Walkthrough
● Questions and Answers
6. 1992 - Tom Caudell and David Mizell coin the term
“Augmented Reality”
1968
Ivan Sutherland
1984
The Terminator heads-up display
7. LAYAR
2009
With the advent of
smartphones with a camera
and a digital compass,
LAYAR realized the potential
to deliver Augmented Reality
to anyone owning such a device.
9. HOW IT WORKS
It starts with an attention grabbing
front page or image
with a call-to-action to scan
10. HOW IT WORKS
Hold the device
over the page
with the Layar
app and tap to scan
11. HOW IT WORKS
The image is then analyzed
and its fingerprint is looked
up in the “cloud” database
12. HOW IT WORKS
This is AUGMENTED REALITY
After a match, digital media is
downloaded and placed
on top of the image
13. ● Based on the Image Recognition technology
● Augmented Reality for Content & Interactivity
● No special printing technology
● No special codes
BETTER THAN QR-CODES
No ugly visuals
Rich media - video, 3D, etc.
Update content after publishing
‘Wow’ effect
14. THE FUTURE OF ONLINE IS OFFLINE
AR is a 1 billion market opportunity (Juniper Research)
Research highlights what users do on their phones today
WHERE they are/go (location)
What they LIKE (social),
What they DO (big data & the cloud),
What they SEE (IR & AR) and SCAN (BLE, beacons)
DIGITAL WORLD is seeping into REALITY and
the future of Online is Offline (Layar for Google Glass)
Image Recognition &
Augmented Reality
BIG DATA
20. Layar marries print to digital
New content
experiences
Take away
limits of print
Higher
engagement
New
possibilities
for advertisers
Redefine
marketing
Bridge the
gap
Unlock new
emotions
cross platform
experiences
25. SHAKER = Customer Engagement
After adding extra ingredients,
it’s time to SHAKE UP the traditional
ad experience and
ENGAGE YOUR CUSTOMERS.
26. GLASS =Presentation
Presentation is half the work.
Augmented Reality is a visual treat!
Consumers are 135% more likely to
purchase if they experience it in AR, rather
than simply see an image.
28. ICE = Mobile Shopping
A successful ad campaign means
increased revenue.
You now have the opportunity to create a
new point-of-sale. Customers can buy
items directly in Augmented Reality.
29. LEMON & LIME = Social Media
Garnish your campaign with
social media extras.
Add personality and character to the
experience. Engage with customers at
a deeper level & find out their opinion.
42. THE LAYAR APP
Free - iOS and Android
Works on smartphones & tablets
Shows 2D &3D
Geo based & Interactive Print
Reads QR-Codes
Extend Content with Pop-out and save
SDK
43. 2 ways to get Interactive Print
Layar
Creator
Layar
Creative
Studio
Do it yourself Full Service agency
54. LARGEST
10 million downloads in the US, 38 million worldwide
75,000 marketeers & publishers on the Layar Creator
EASIEST
Make a page interactive under a minute
FIXED PRICE*
$60 per image no matter size of print run or usage