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Layar Activeer Print Seminar - Raimo's Tips and Tricks
- 1. TIPS & TRICKS TO MAKE AN AWESOME CAMPAIGN Raimo van der Klein © 2012, Layar B.V. STRICTLY Confidential and Proprietory
- 2. WE ARE THE PIONEERS OF INTERACTIVE PRINT © 2012, Layar B.V. STRICTLY Confidential and Proprietory
- 3. INTERACTIVE PRINT WE KNOW IT’S GOING TO BE BIG BUT WHAT MAKES IT EFECTIVE? © 2012, Layar B.V. STRICTLY Confidential and Proprietory
- 4. THREE PARTS: - HOW DOES LAYAR WORK? - TEAM - TIPS FOR MAKING IMPACTFUL CAMPAIGNS © 2012, Layar B.V. STRICTLY Confidential and Proprietory
- 5. HOW DOES LAYAR WORK? © 2012, Layar B.V. STRICTLY Confidential and Proprietory
- 6. WHERE IS THIS? © 2012, Layar B.V. STRICTLY Confidential and Proprietory
- 7. WHERE IS THIS? © 2012, Layar B.V. STRICTLY Confidential and Proprietory
- 8. WHERE IS THIS? © 2012, Layar B.V. STRICTLY Confidential and Proprietory
- 9. WHERE IS THIS? © 2012, Layar B.V. STRICTLY Confidential and Proprietory
- 10. WHAT IS THIS? © 2012, Layar B.V. STRICTLY Confidential and Proprietory
- 11. Ah!!! Page 54 of Volkskrant Magazine week 27 Does not look at color Does not use the Layar icon to recognize © 2012, Layar B.V. STRICTLY Confidential and Proprietory
- 12. IMPORTANT THINGS AVOID BUTTONS ON TEXT OR “WHITE” SPACES TEST, TEST, TEST BEFORE YOU PRINT © 2012, Layar B.V. STRICTLY Confidential and Proprietory
- 13. TEAM © 2012, Layar B.V. STRICTLY Confidential and Proprietory
- 14. THE TEAM BASIC ADVANCED WOW! YOU YOU YOU DESIGNER tekst DESIGNER VIDEO EDITOR DEVELOPER EDITOR(S) © 2012, Layar B.V. STRICTLY Confidential and Proprietory
- 15. TIPS FOR MAKING IMPACTFUL CAMPAIGNS © 2012, Layar B.V. STRICTLY Confidential and Proprietory
- 16. START WITH USING CUSTOM BUTTONS © 2012, Layar B.V. STRICTLY Confidential and Proprietory
- 17. INFORM POTENTIAL BUYERS ABOUT THIS ENRICHED ISSUE © 2012, Layar B.V. STRICTLY Confidential and Proprietory
- 18. PROVIDE INSTRUCTIONS & CALL TO ACTION © 2012, Layar B.V. STRICTLY Confidential and Proprietory
- 19. EXPLAIN LAYAR IN 4 EASY STEPS - Install - Look for pages - Tap to View - Discover © 2012, Layar B.V. STRICTLY Confidential and Proprietory
- 20. WOW THEM WITH A GREAT COVER © 2012, Layar B.V. STRICTLY Confidential and Proprietory
- 21. GET PEOPLE IN WITH “WRONG REALITY” HIDDEN REALITY REVEAL LOCKED REALITY UNLOCK INCOMPLETE REALITY COMPLETE © 2012, Layar B.V. STRICTLY Confidential and Proprietory
- 22. REVEAL HIDDEN MESSAGES WITH LAYAR © 2012, Layar B.V. STRICTLY Confidential and Proprietory
- 23. REVEAL What you see with Layar Print Ad © 2012, Layar B.V. STRICTLY Confidential and Proprietory
- 24. BACKGROUND IMAGES © 2012, Layar B.V. STRICTLY Confidential and Proprietory
- 25. CROSS PROMOTE © 2012, Layar B.V. STRICTLY Confidential and Proprietory
- 26. DISCOUNTS & EXCLUSIVE CONTENT © 2012, Layar B.V. STRICTLY Confidential and Proprietory
- 27. BIGGEST TIP! The biggest predictor of a succesful campaign with Layar is: A STRONG CREATIVE CONCEPT Integrating paper and digital into one experience © 2012, Layar B.V. STRICTLY Confidential and Proprietory
- 28. THANK YOU raimo@layar.com @rhymo © 2012, Layar B.V. STRICTLY Confidential and Proprietory