This presentation introduces augmented reality (AR) and the Layar platform. It discusses how Layar works using image recognition to add interactivity to print media without special codes. Examples are given of magazines, brochures, and other print material made interactive with Layar. The agenda reviews AR history, examples of Layar use, a product walkthrough, and Q&A. Customers include publishers, brands, and marketers who can create interactive content themselves with the Layar Creator or work with Layar's creative studio.

1. Layar 101: An Introduction to
Augmented Reality and Interactive Print
Maarten Lens-FitzGerald, May 2013

2. Maarten Lens-FitzGerald
Co-founder
Maximilian Biedermann
Sales & marketing associate.

3. Today’s Setup
● 30 minute presentation & demo
● Questions via “question box”
● The deck will be shared

4. Agenda
● About AR and Layar
● Examples
● Product Walk Through
● Questions and Answers

5. About Augmented Reality And Layar

6. 1984, The Terminator
movie introduces AR
to the masses

7. Today Augmented
Reality rides the
wave of
smartphone growth

8. How It Works
Image Recognition
Augmented Reality for Content &
Interactivity
No special printing technology
No special codes

9. Better than QR-codes
● No ugly visual
● Rich media like video and 3D
● Update after publishing
● Wow effect

10. http://youtu.be/ZR4eSmmPCxg

11. 10 million
Layar app downloads in the US, 1.5 in the UK
38 million worldwide
all on Android and iOS
90,000 marketeers & publishers
on the Layar Creator

12. Layar Customers

13. Largest
10 million downloads in the US, 1.5 million in the UK
38 worldwide
Easiest
Make a page interactive under a minute
Fixed price
$60 / 45 Euro per image no matter size of print run or usage

14. Layar marries print to digital
Printers
Publishers Brands
Retailers
Real Estate Agents Educators
Travel AgentsMarketeers

15. Why use Layar?
Amaze
Engage
Strengthen
Measure
Morale boost, Image upgrade

16. Examples

17. Exciting, Enticing & Relevant Content

18. MySwitzerland
Show it all in 360

19. Glamour Magazine
Show the exclusive
video of the photo
shoot with Shakira

20. Volkskrant Weekend Magazine
Scan and hear the audio from the skits

21. Fill the Funnel

22. Shopping with Men’s Health

23. Porter: Style and Commerce

24. Others

25. Brochures

26. Billboards

27. Books, Real Estate

28. Stamps

29. Packaging

30. Covers
Scan to see
Grammy-winning
dancehall and
reggae artist Sean
Paul’s personal
message

31. Product Walkthrough

32. The Layar App
Free iOS and Android
Works on phones & tablets
Shows 2D and 3D AR
Geo based & Interactive Print
Reads QR-Codes
Extend Content with Pop out and save

33. 2 ways to get Interactive Print
Layar
Creator
Layar
Creative
Studio
Do it yourself Full Service agency

34. DIY: The Layar Creator
Drag and drop
content creation
Enhance a page in
less than a minute

35. Drag and Drop Buttons
Basic Media Social Advanced

36. Statistics

37. Interactive Print Best Practises

38. Activation
● Usage is directly tied to visual
activation.
● No call to action? No usage!

39. Layar Help Center Has You Covered

40. Layar Pricing

41. 2 ways to get Interactive Print
Layar
Creator
Layar
Creative
Studio
Do it yourself Full Service agency

43. From Concept to Execution
studio@layar.com

44. Questions and Answers
www.layar.com/augmented-reality/get-started/

46. Maarten Lens-FitzGerald
Co-founder
THANKS
Maximilian Biedermann
Sales & marketing associate.