1. The Collaborative Circle:
3-Step
SEM/PPC,
SEO & Social Media Plan
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2. The Collaborative Circle: 3-Step SEM/PPC,
SEO & Social Media Plan
Step 1: Search engine marketing, pay per click (SEM/PPC)
and Google AdWords
Think of 100 keywords, run through the tool, get an
estimate, evaluate and make a go/no go decision.
If you can write a haiku, you can write Google AdWords
campaigns.
Learn, adjust.
Repeat.
twitter.com/lauriekalmanson | linkedin.com/in/lauriekalmanson

3. The Collaborative Circle: 3-Step SEM/PPC,
SEO & Social Media Plan
Step 2: Twitter, Facebook and/or Your Website/Blog
Create your accounts and pages, and use social search tools
to find 100 people and organizations that you admire.
Follow. Fan. Learn.
Engage. Comment. Participate.
Post. Tweet. Retweet. Syndicate.
Build.
twitter.com/lauriekalmanson | linkedin.com/in/lauriekalmanson

4. The Collaborative Circle: 3-Step SEM/PPC,
SEO & Social Media Plan
Step 3: SEO, Long Tail Value, and Collaborative Culture
Get the technical stuff right if you have a site -- H1, H2, H3
tags, and so forth, and use analytics to see where you need to
be more clear.
By sharing your knowledge and passion, you will accrue whuffie
points, build Google juice, gain backlinks and earn the long tail
value in this collaborative culture.
twitter.com/lauriekalmanson | linkedin.com/in/lauriekalmanson

5. Thanks for stopping by
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