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WEB 2.0 The web is certainly making an impact  somewhere near you. Laurent HAUG [email_address] www.liftconference.com
Table of contents ,[object Object],[object Object],[object Object],[object Object],[object Object]
DEFINING WEB 2.0 A billion people, a billion definitions.
http://www.oreillynet.com/lpt/a/6228
Tim O ’Reilly’s Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1.0 <-> 2.0
Core Competencies of Web 2.0 Companies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A disputed term ,[object Object],[object Object],[object Object],[object Object],[object Object]
A disputed term ,[object Object],[object Object],[object Object],[object Object],[object Object]
WHAT’S HAPPENING (AND WHY?) Why you can’t not care about the internet anymore
New players
ONLINE $
The end of the 50% of useless ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: The State of the Internet, Morgan Stanley
NEW TOOLS AND INFRASTRUCTURE
Tools for the people ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONNECTED PEOPLE
From an elite/geeky media to grandma’s living room Source: The State of the Internet, Morgan Stanley Mobile Internet 1’000+ 1’343 2007 600+ 1’191 2006 300+ 1’039 2005
[object Object],[object Object],[object Object],[object Object]
 
GETTING TO MARKET IS EASY
Idea = business ,[object Object],[object Object],[object Object],[object Object],[object Object]
Startuping is cheap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
scoble
Techcrunch
 
[email_address] www.liftconference.com technorati technorati.com/search/cocomment
 
BUZZWORD?
A new reality ,[object Object],[object Object],[object Object],[object Object],[object Object]
New rules ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New players ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New opportunities ,[object Object],[object Object],[object Object],[object Object]
New challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New concepts and ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Markets are conversations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer is king (no kidding!) ,[object Object],[object Object],[object Object]
 
Google bombs
The world is flat Thomas Friedman (NYT columnist) “ the world is becoming flat. Several technological and political forces have converged, and that has produced a global, Web-enabled playing field that allows for multiple forms of collaboration without regard to geography or distance - or soon, even language.” http://www.wired.com/wired/archive/13.05/friedman_pr.html
Friedman’s 10 Great Levelers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The long tail
ONE THING TO REMEMBER
The web is out of its silo ,[object Object],[object Object],[object Object]
YOU’RE IN You are already making the new web better.
Passive contributions ,[object Object],[object Object],[object Object],[object Object]
Active contributions ,[object Object],[object Object],[object Object],[object Object],[object Object]
People are talking about you ,[object Object],[object Object],[object Object],[object Object]
BUSINESS 2.0 Buckle up
A few examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Youtube ,[object Object],[object Object],[object Object]
MTV ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lego ,[object Object],[object Object],[object Object]
L’oréal ,[object Object],[object Object],[object Object],[object Object]
Stormhoek ,[object Object],[object Object],[object Object]
World of warcraft ,[object Object],[object Object],[object Object]
WEB 2.0 BUSINESS MODELS
Service based ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Freemium
[object Object],[object Object],[object Object],[object Object],CPA
CPM ,[object Object],[object Object],[object Object]
Revenue sharing ,[object Object],[object Object]
[object Object],[object Object],[object Object],Datamining
BEYOND WEB2.0
If I could be sure of this slide, I would be in the Bahamas right now ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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