Non food retailmarkt bekeken vanuit snelheid adoptie hardware (drijvers van groei, infrastructuur voor 'the internet of things') en retail als toonbeeld van versmelting fysieke/online wereld

1. GfK Retail and Technology The Netherlands 20 April 2011
“The Things of
Internet”
“Over de snelheid waarmee de Nederlandse consument
de fysieke wereld laat versmelten met de virtuele”
Laurens van den Oever
Commercial Director GfK Retail and Technology
@laurensgfk

2. GfK Retail and Technology The Netherlands 20 April 2011

3. GfK Retail and Technology The Netherlands 20 April 2011

4. GfK Retail and Technology The Netherlands 20 April 2011
Bricks Bricks Pure
only & Players
Clicks
offline online

5. GfK Retail and Technology The Netherlands 20 April 2011
Forecast off/online 2010-2015
Binnen gemeten Non-food markten GfK

6. GfK Retail and Technology The Netherlands 20 April 2011
Online aandeel verdubbeld tussen jan08-dec10

7. GfK Retail and Technology The Netherlands 20 April 2011
Elk assortiment is multichannel…
offline online
Pakketreizen
Weekendje weg
autovakanties
wintersport
Cruise
Groepsrondreizen
Busreis

8. GfK Retail and Technology The Netherlands 20 April 2011
Online/offline aankoop wasmachines Nederland

9. GfK Retail and Technology The Netherlands 20 April 2011
Offline vs Online

10. GfK Retail and Technology The Netherlands 20 April 2011

11. GfK Retail and Technology The Netherlands 20 April 2011
Index omzetontwikkeling Bricks&clicks vs Pureplayers
180
160
140
120
Click&Mortar Online
Pureplayers
100
80
60
January February March April 2010 May 2010 June 2010 July 2010 August September October November December
2010 2010 2010 2010 2010 2010 2010 2010

12. GfK Retail and Technology The Netherlands 20 April 2011
Deelnemende partijen: 1300 point of sales (online and offline)
partijen:

13. GfK Retail and Technology The Netherlands 20 April 2011
Relatie zoekgedrag online vs boekingen reisbureau
20000
18000
16000
14000
12000
10000
GfK passagiers
8000
Zoover clicks
6000
4000
2000
0

14. GfK Retail and Technology The Netherlands 20 April 2011

15. GfK Retail and Technology The Netherlands 20 April 2011
Toegang vs Bezit

16. GfK Retail and Technology The Netherlands 20 April 2011
Music: (NL) Market forecast in value
Heavy market decline in which digital is less than a quarter!
quarter!
Fysiek offline Fysiek online Digitaal
700
600
500
400
300
200
100
-
2006 2007 2008 2009 2010 2011 2012
-7% -7% -8% -5% -14% -13% -7%

17. GfK Retail and Technology The Netherlands 20 April 2011
Music: (NL) Market forecast in units
In (paid) units however, over half the market is digital!
(paid) however,
Fysiek offline Fysiek online Digitaal TOTAAL MUZIEK HARDWARE
60 6
50 5
40 4
30 3
20 2
10 1
- 0
2006 2007 2008 2009 2010 2011 2012
-5% -5% -3% -1% 0% 6%

18. GfK Retail and Technology The Netherlands 20 April 2011

19. GfK Retail and Technology The Netherlands 20 April 2011
Innovatie opent
distributie

20. GfK Retail and Technology The Netherlands 20 April 2011
Verwachtingen online retailpartijen: inzet nieuwe kanalen
Basis = n=55
Vr: In welke mate verwacht u in 2011 ook via mobiel en applicaties en widgets te
gaan verkopen?

21. GfK Retail and Technology The Netherlands 20 April 2011
4
Thousands
3
2
1
0
Jaar 1 Jaar 2 Jaar 3 Jaar 4 Jaar 5

22. GfK Retail and Technology The Netherlands 20 April 2011
Tablet bezit vs aanschafplannen
maart 2011
M18-24
160%
oudere kinderen V18-24
140%
120%
met kleine kinderen M25-34
100%
80%
60%
2+ hh V25-34
40%
20%
0%
1 persoons hh M35-49
inkomen hoog V35-49
bezit
inkomen midden M50+
inkomen laag V50+ aanschafplan
Bron: Intomart GfK

23. GfK Retail and Technology The Netherlands 20 April 2011
WEB TV Huishoud Penetratie
Forecast 2009 t/m 2013
100%
WEB TV
80%
60%
40%
56%
20%
36%
20%
8%
0% 2%
2009 2010 FC 2011 FC 2012 FC 2013

24. GfK Retail and Technology The Netherlands 20 April 2011

25. GfK Retail and Technology The Netherlands 20 April 2011
4
200
150
3GS
100
3G
50
0
jan 06 mei 06 s ep 06 jan 07 m ei 07 s ep 07 jan 08 m ei 08 s ep 08 jan 09 m ei 09 sep 09 jan 10 mei 10 s ep 10 jan 11

26. GfK Retail and Technology The Netherlands 20 April 2011

27. GfK Retail and Technology The Netherlands 20 April 2011
Mobile/Smart Phones
Handset sales Netherlands (‘100%’ estimation / basis: GfK Panelmarket)
Handset sales in Netherlands, since 2002 (units)
5.980.000
(+1,2%)
5.930.000
(-0,8%)
5.930.000
(0%)
416
263 885
216
106 2.130
2.730.000 3050
-
5.398 5.489,00 5.095
5.009 4.850 5.041
3.700 3.800
2.730 2880
2002 2003 2004 2005 2006 2007 2008 2009 2010 FC
2011

28. GfK Retail and Technology The Netherlands 20 April 2011
And the winner is??

29. GfK Retail and Technology The Netherlands 20 April 2011
Best of both
worlds!
worlds!