1. NORDSTRO
M
By Lauren Drago

2. About: Nordstrom
Nordstrom, Inc. is one of the nation's
leading fashion specialty retailers, with 225
U.S. stores located in 29 states. Founded in
1901 as a shoe store in Seattl, today
Nordstrom operates 117 Full-Line
stores, 104 Nordstrom Racks, two Jeffrey
boutiques, one treature&bond store and one
clearance store. Nordstrom also serves
customers through its online presence and
through its catalogs.

3. Challanges and Goals
Challanges:
1. Department store reputation: many people have
the perception that department stores only carry
expensive, luxury brands. Nordstrom must prove that
they do have reasonable priced items.
2. Economy: When the economy isn't doing
well, people prefer to shop in discount stores as
oppose to department stores.
Goal:
1. The focus is on the customer's needs, individually.
Instead of categorizing departments by
merchandise, Nordstrom has created fashion
departments that fill individuals' lifestyles.

4. Integrated Theme
There is a fit for everyone at
Nordstrom because of the high
range of prices. Customers will
receive the best quality customer
service in every medium—
whether in-store, phone, email or
social media.

5. Twitter
There are many social media pages by Nordstrom.
They have a very active Twitter
page, twitter.com/nordstrom.
•The twitter page is very active. It is a portal for
customer service responses and they Nordstrom
team responds to customers' queries in a very
timely matter.
•They tweet about specials, events and
promotional deals.
•They also discuss the latest fashion trends and
how to recreate them with Nordstrom products.

6. Facebook
The Facebook page is similar to
the Twitter page.
•The Nordstrom team is very
responsive to the customer's
comments.
•They promote in-store events
and cater to local stores.

7. Nordstrom Blog
Nordstrom also has a blog,
blog.Nordstrom.com. The blog is
updated with quick blog stories
about great new products and
trends.
The blog is very responsive to
trends that the consumer is
interested in.

8. Future Success
The key to the success of
Nordstrom is to continue
promoting through social media.
Their social media presence is
very strong and they can
continue the positive response
they have received from the
public. They can maintain prices
as they are because they have a

9. Proposal
I propose that we maintain the
social media strategy through
more contests and giveaways. I
believe the customer service
aspect is strong for
Nordstrom, so they should
continue this and there will be
money allocated for the customer
services representatives.

10. Budget and Timeline
Budget:
$15,000 for contests and giveaways through
Facebook, Twitter and Foursquare.
$25,000 for customer service representatives to do
whatever they deem neccessary to maintain the
positive image Nordstrom has created through the
customer service mediums.
Timeline
This proposal needs to be most heavily promoted
during the holiday season. This is when consumers
are doing the most shopping and will be in the store
the most. Between buying presents and